Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 13 - Sun, Jun. 15

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
122 Jump Street$57,071,445--3,306--$17,263$57,071,4451Sony / Columbia
2How to Train Your Dragon 2$49,451,322--4,253--$11,627$49,451,3221Fox / DreamWorks Animation
3Maleficent$18,504,997-46%3,623-325$5,108$163,021,5293Disney
4Edge of Tomorrow$16,527,215-43%3,50515$4,715$57,001,6982Warner Bros.
5The Fault in Our Stars$14,791,933-69%3,273100$4,519$80,767,2002Fox
6X-Men: Days of Future Past$9,816,449-35%3,042-597$3,227$206,256,6104Fox
7Godzilla (2014)$3,311,185-46%2,088-1022$1,586$191,457,1945Warner Bros.
8A Million Ways to Die in the West$3,246,400-56%2,413-747$1,345$37,107,0203Universal
9Neighbors (2014)$2,369,250-56%1,896-778$1,250$143,022,2156Universal
10Chef$2,187,526-17%1,102-196$1,985$13,987,9796Open Road
11Blended$1,739,108-58%1,581-1347$1,100$40,387,3374Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man 2$953,927-51%682-799$1,399$198,386,2217Sony / Columbia
2Million Dollar Arm$804,423-60%577-1066$1,394$33,471,3025Disney
3Alone Yet Not Alone$534,626--103--$5,191$668,17238Enthuse Entertainment
4Belle$510,282-34%338-138$1,510$8,569,6247Fox Searchlight
5Rio 2$415,628-46%383-319$1,085$126,666,67010Fox
6Words and Pictures$394,79640%217119$1,819$1,066,0844Roadside Attractions
7Divergent$382,46852%33638$1,138$149,621,27513Lionsgate / Summit
8Heaven is for Real$334,518-15%53286$629$89,402,4329Sony / TriStar
9Captain America: The Winter Soldier$274,842-34%223-94$1,232$256,334,46711Disney
10The Grand Seduction$271,738-5%104-3$2,613$1,280,0883eOne Films US
11Ida (2014)$256,95114%11225$2,294$1,668,3557Music Box Films
12The Other Woman (2014)$244,550-51%244-245$1,002$82,733,1668Fox
13The LEGO Movie$227,240-21%30127$755$256,330,27119Warner Bros.
14The Grand Budapest Hotel$196,466-19%149-36$1,319$58,109,81315Fox Searchlight
15Holiday (2014)$169,460-57%102-42$1,661$706,8932Reliance Entertainment
16The Signal (2014)$155,642--120--$1,297$155,6421Focus
17The Immigrant$152,542-21%140-5$1,090$1,686,8965Weinstein Company
18Mr. Peabody & Sherman$143,620-19%207-17$694$110,622,60715Fox / DreamWorks Animation
19God's Not Dead$129,978-25%150-50$867$60,300,99413Freestyle / Pure Flix
20Muppets Most Wanted$67,329-33%158-39$426$50,972,37313Disney
21Noah$64,281-31%103-33$624$101,163,60712Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$136,90519%412$3,339$2,954,37611Warner Bros. / IMAX
2Obvious Child$133,85773%1815$7,437$251,4222A24
3The Rover$69,302--5--$13,860$69,3021A24
4Journey to the South Pacific$57,64326%190$3,034$3,216,35929IMAX / MacGillivray Freeman
5Brick Mansions$55,951-27%85-14$658$20,222,2028Relativity Media
6Moms' Night Out$52,477-67%81-211$648$10,079,8946Sony / TriStar
7Fading Gigolo$50,268-16%48-6$1,047$3,612,3069Millennium Entertainment
8Night Moves$48,393-1%5524$880$153,0363Cinedigm
9Hubble 3D$45,694-6%232$1,987$44,587,886222Warner Bros. / IMAX
10Fed Up$42,084-53%56-32$752$1,327,3896RADiUS-TWC
11Cold in July$32,917-52%42-31$784$364,8364IFC Films
12Supermensch: The Legend of Shep Gordon$30,95334%1814$1,720$62,4472RADiUS-TWC
13The Lunchbox$30,640-26%26-20$1,178$4,094,68116Sony Pictures Classics
14Jerusalem 3D$25,3939%15-6$1,693$4,434,48839National Geographic
15The Railway Man$25,307-53%50-127$506$4,306,99310Weinstein Company
16We Are the Best!$23,7671%197$1,251$93,6233Magnolia Pictures
17Chinese Puzzle$22,611-27%21-6$1,077$270,8355Cohen Media Group
18Only Lovers Left Alive$22,417-12%27-3$830$1,663,22510Sony Pictures Classics
19Citizen Koch$20,796--11--$1,891$34,9872Variance Films
20Frozen (2013)$20,749-23%28-15$741$400,685,42330Disney
21Gore Vidal: The United States of Amnesia$19,86824%113$1,806$87,4404IFC Films
22Draft Day$18,306-57%53-60$345$28,831,14510Lionsgate / Summit
23Ivory Tower$17,857--2--$8,929$17,8571IDP / Samuel Goldwyn
24Bears$17,624-48%45-30$392$17,550,5019Disneynature
25Transcendence$17,267-31%58-47$298$23,014,5049Warner Bros.
26Legends of Oz: Dorothy's Return$14,688-60%43-41$342$8,333,3736Clarius Entertainment
27Need For Speed$14,004-48%39-19$359$43,568,50714Disney / DreamWorks
28Locke$11,546-57%23-21$502$1,253,4408A24
29Oculus$11,464-49%31-16$370$27,674,14510Relativity Media
30Finding Vivian Maier$10,857-21%14-7$776$1,418,67912IFC Films
31Under the Skin (2014)$9,584-57%16-12$599$2,467,93111A24
32A Long Way Off$8,005--13--$616$22,1832Moving Visions Entertainment
33Hellion$7,601--1--$7,601$7,6011IFC Films
34Under the Sea 3D$7,58131%12-4$632$34,040,044279Warner Bros. / IMAX
35Lucky Them$7,460184%75$1,066$16,4153IFC Films
36The Double (2014)$7,24816%10-1$725$140,8536Magnolia Pictures
37The German Doctor$6,835-52%8-4$854$414,9128IDP / Samuel Goldwyn
38Elena (2014)$6,129--1--$6,129$23,2783Variance Films
39Borgman$5,912--4--$1,478$15,8632Drafthouse Films
40Filmistaan$5,776-81%8-16$722$44,3072UTV Motion Pictures
41To the Arctic 3D$5,427-16%51$1,085$14,096,449113Warner Bros. / IMAX
42Redwood Highway$5,045-49%6-10$841$88,94310Monterey Media
43Bicycling with Molière$4,80413%61$801$49,3438Strand Releasing
44Test$4,473--4--$1,118$11,8432Variance Films
45A Coffee in Berlin$3,918--1--$3,918$3,9181Music Box Films
46The Hornet's Nest$3,815-69%3-13$1,272$298,9276Freestyle Releasing
47Le Week-End$3,807108%91$423$2,211,59614Music Box Films
48For No Good Reason$3,699-38%20-1$185$56,0048Sony Pictures Classics
49Jodorowsky's Dune$3,348-50%6-10$558$621,55513Sony Pictures Classics
50The Galapagos Affair: Satan Came to Eden$2,197-58%1-2$2,197$238,78111Zeitgeist Films
51The Sacrament$2,112262%54$422$4,0932Magnolia / Magnet
52Just a Sigh$1,878182%10$1,878$71,28013Distrib Films
5350 to 1$1,805--2--$903$720,11713Ten Furlongs
54The Raid 2$1,801-72%18-20$100$2,625,80312Sony Pictures Classics
55Ai Weiwei The Fake Case$1,677-53%5-3$335$30,5905International Film Circuit
56Half of a Yellow Sun$1,672736%42$418$27,8555Monterey Media
57Accident (2014 re-issue)$1,593--1--$1,593$14,3154Rialto Pictures
58Filth$1,444-74%50$289$23,6063Magnolia / Magnet
592 Autumns, 3 Winters$1,186-45%10$1,186$5,0302Film Movement
60Je T'aime Je T'aime (2014 re-issue)$1,185--1--$1,185$59,04118Film Desk / Bleeding Light Film
61Born to Be Wild 3D$1,171-37%3-12$390$23,393,533167Warner Bros. / IMAX
62Particle Fever$1,102-13%1-2$1,102$862,44115Abramorama / Bond 360
63Blue Ruin$1,013-59%2-1$507$256,9068RADiUS-TWC
64Deep Sea 3D$925-61%82$116$46,063,526433Warner Bros. / IMAX
65Big Men$847-83%21$424$55,87914Abramorama
66The Amazing Catfish$733--1--$733$7331Strand Releasing
67In Bloom$681--3--$227$52,46923Big World Pictures
68Heropanti$671218%1-2$671$63,0514UTV Motion Pictures
69The Unknown Known$565-55%30$188$273,60311RADiUS-TWC
70Godzilla: The Japanese Original$364-86%1-1$364$139,6019Rialto Pictures
71For a Woman$354-93%2-2$177$25,5567Film Movement
72Tasting Menu$199-75%1-1$199$18,6869Magnolia Pictures
73Evergreen: The Road to Legalization$189--1--$189$1891First Run Features
74Nymphomaniac: Volume I$183-92%1-3$183$785,66913Magnolia Pictures
75Nymphomaniac: Volume II$150-86%1-2$150$326,98311Magnolia Pictures
7620 Feet from Stardom$90-64%10$90$4,946,25053RADiUS-TWC
77Next Year Jerusalem$84-44%10$84$8,0935First Run Features