Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 27 - Sun, Jun. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Transformers: Age of Extinction$100,038,390--4,233--$23,633$100,038,3901Paramount
222 Jump Street$15,842,375-42%3,426120$4,624$140,279,2673Sony / Columbia
3How to Train Your Dragon 2$13,237,697-46%3,750-518$3,530$121,952,2293Fox / DreamWorks Animation
4Think Like a Man Too$10,316,397-65%2,2250$4,637$48,084,7572Sony / Screen Gems
5Maleficent$8,376,674-35%3,073-377$2,726$202,010,0645Disney
6Jersey Boys$7,712,264-42%2,9050$2,655$27,444,7502Warner Bros.
7Edge of Tomorrow$5,404,290-45%2,535-677$2,132$84,348,9224Warner Bros.
8The Fault in Our Stars$5,130,777-40%2,845-495$1,803$109,875,7954Fox
9X-Men: Days of Future Past$3,321,427-46%2,014-667$1,649$223,414,8996Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Chef$1,657,391-3%801-160$2,069$19,413,4408Open Road
2Godzilla (2014)$935,038-50%750-615$1,247$197,020,1387Warner Bros.
3Neighbors (2014)$785,770-43%510-523$1,541$147,241,1558Universal
4Blended$593,070-41%475-367$1,249$43,545,8596Warner Bros.
5A Million Ways to Die in the West$562,975-65%483-934$1,166$41,721,9305Universal
6Obvious Child$549,878124%196141$2,806$1,279,5084A24
7Rio 2$443,1997%32212$1,376$128,146,33312Fox
8Ek Villain$414,116--104--$3,982$414,1161Eros International
9Captain America: The Winter Soldier$403,920105%28197$1,437$257,225,89713Disney
10The Amazing Spider-Man 2$322,430-49%274-160$1,177$200,185,5119Sony / Columbia
11Million Dollar Arm$300,252-44%273-171$1,100$35,012,4187Disney
12Ida (2014)$264,794-1%132-1$2,006$2,488,6579Music Box Films
13Belle$255,293-20%175-69$1,459$9,655,4859Fox Searchlight
14The Grand Seduction$238,614-1%119-5$2,005$2,164,2845eOne Films US
15Heaven is for Real$236,59132%21110$1,121$90,175,14111Sony / TriStar
16Divergent$195,788-28%210-79$932$150,544,46415Lionsgate / Summit
17The Other Woman (2014)$161,818-25%195-36$830$83,403,92510Fox
18The LEGO Movie$146,534-15%33520$437$257,000,26021Warner Bros.
19Words and Pictures$136,262-37%105-70$1,298$1,731,6246Roadside Attractions
20The Rover$96,083-80%247-361$389$975,3903A24
21Moms' Night Out$83,74571%11767$716$10,276,5268Sony / TriStar
22Mr. Peabody & Sherman$79,885-27%141-38$567$111,017,44517Fox / DreamWorks Animation
23The Signal (2014)$69,811-53%180-24$388$556,0993Focus

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Snowpiercer$171,187--8--$21,398$171,1871RADiUS-TWC
2Island of Lemurs: Madagascar$144,56712%410$3,526$3,546,21513Warner Bros. / IMAX
3Begin Again$134,064--5--$26,813$134,0641Weinstein Company
4The Grand Budapest Hotel$119,673-10%90-22$1,330$58,550,01417Fox Searchlight
5Third Person$74,53592%1813$4,141$130,2652Sony Pictures Classics
6The Immigrant$68,510-23%61-49$1,123$1,984,7437Weinstein Company
7The Breakup Guru$62,717--12--$5,226$62,7171China Lion Film
8God's Not Dead$60,010-35%90-22$667$60,605,10415Freestyle / Pure Flix
9Brick Mansions$53,43166%31-29$1,724$20,358,68710Relativity Media
10Journey to the South Pacific$53,2358%181$2,958$3,431,06831IMAX / MacGillivray Freeman
11Hubble 3D$45,510-11%220$2,069$44,811,002224Warner Bros. / IMAX
12America (2014)$38,608--3--$12,869$38,6081Lionsgate
13Le Chef$35,523215%1918$1,870$55,2762Cohen Media Group
14Muppets Most Wanted$30,443-22%67-49$454$51,132,82015Disney
15Citizen Koch$28,686--24--$1,195$109,4274Variance Films
16Bears$26,054-55%72-42$362$17,713,53911Disneynature
17Venus in Fur$24,9561%108$2,496$65,5872IFC Films
18Fading Gigolo$24,535-19%24-7$1,022$3,713,94211Millennium Entertainment
19Fed Up$24,280-14%32-15$759$1,454,2558RADiUS-TWC
20Yves Saint Laurent$24,207--2--$12,104$35,8611Weinstein Company
21Jerusalem 3D$24,1447%141$1,725$4,559,63641National Geographic
22Supermensch: The Legend of Shep Gordon$24,096-46%31-15$777$175,8034RADiUS-TWC
23Under the Electric Sky$23,560--9--$2,618$169,2985Focus
24A Coffee in Berlin$23,50193%104$2,350$52,4503Music Box Films
25Code Black$21,905247%21$10,953$32,7592Long Shot Factory
26The Internet's Own Boy: The Story of Aaron Swartz$21,705--12--$1,809$21,7051FilmBuff / Participant
27Ivory Tower$20,635-1%123$1,720$77,6503IDP / Samuel Goldwyn
28Only Lovers Left Alive$19,596-1%22-1$891$1,731,53412Sony Pictures Classics
2950 to 1$17,017-18%120$1,418$770,03915Ten Furlongs
30The Railway Man$16,549-53%38-46$436$4,407,45812Weinstein Company
31Night Moves$15,3778%14-16$1,098$223,6845Cinedigm
32Whitey: United States of America v. James J. Bulger$14,287--3--$4,762$14,2871Magnolia Pictures
33Under the Skin (2014)$12,54748%14-2$896$2,519,75013A24
34The Lunchbox$12,339-44%16-10$771$4,161,44118Sony Pictures Classics
35Locke$11,54733%15-3$770$1,296,45210A24
36Chinese Puzzle$11,41228%143$815$310,0767Cohen Media Group
37A Summer's Tale (2014 re-issue)$11,351-12%20$5,676$33,3162Big World Pictures
38Hellion$10,50556%85$1,313$29,7463IFC Films
39The Last Sentence$9,97111%64$1,662$24,1482Music Box Films
40Legends of Oz: Dorothy's Return$9,802-73%21-31$467$8,433,8628Clarius Entertainment
41We Are the Best!$7,536-49%19-4$397$147,3155Magnolia Pictures
42Finding Vivian Maier$7,346-8%10-1$735$1,455,76214IFC Films
43Under the Sea 3D$7,011-25%70$1,002$34,703,419281Warner Bros. / IMAX
44Gore Vidal: The United States of Amnesia$6,743-8%6-3$1,124$117,9586IFC Films
45Radio Free Albemuth$5,553--10--$555$5,5531Freestyle Releasing
46Redwood Highway$5,3029%7-1$757$109,97112Monterey Media
47Frozen (2013)$5,181-41%14-9$370$400,716,69832Disney
48Ilo Ilo$5,029--2--$2,515$46,54113Film Movement
49Cold in July$4,686-66%8-10$586$409,9156IFC Films
50Siddharth$4,564--1--$4,564$4,5641Zeitgeist Films
51The Double (2014)$4,511-36%9-5$501$162,3228Magnolia Pictures
52Jodorowsky's Dune$4,17453%73$596$635,25915Sony Pictures Classics
53In Bloom$3,238--2--$1,619$55,70725Big World Pictures
54Nothing Bad Can Happen$2,853--4--$713$2,8531Drafthouse Films
55Ai Weiwei The Fake Case$2,72749%72$390$37,7557International Film Circuit
56Borgman$2,635-77%4-9$659$39,5824Drafthouse Films
57Le Week-End$2,442-28%3-2$814$2,223,38016Music Box Films
58Lucky Them$2,274-35%6-3$379$28,5385IFC Films
59The Amazing Catfish$2,134-29%31$711$8,5743Strand Releasing
60The Pleasures of Being Out of Step$1,662--1--$1,662$6,6177First Run Features
61To the Arctic 3D$1,496-72%2-1$748$14,141,127115Warner Bros. / IMAX
62Particle Fever$1,226-51%21$613$869,83817Abramorama / Bond 360
63Filth$1,205-42%3-1$402$30,6265Magnolia / Magnet
64Evergreen: The Road to Legalization$9492057%10$949$1,3503First Run Features
65Je T'aime Je T'aime (2014 re-issue)$947142%21$474$60,37920Film Desk / Bleeding Light Film
66For No Good Reason$877-10%51$175$61,66210Sony Pictures Classics
67Jackpot$806--2--$403$8061Doppelgänger Releasing
68Test$797--2--$399$18,1724Variance Films
69The Hornet's Nest$717-76%2-1$359$306,9478Freestyle Releasing
70Manakamana$680386%10$680$23,49911Cinema Guild
71Bicycling with Molière$642-50%20$321$54,72910Strand Releasing
72Half of a Yellow Sun$562-88%41$141$37,1267Monterey Media
73The Sacrament$468-64%2-3$234$9,0394Magnolia / Magnet
74The Unknown Known$425-11%1-1$425$276,38113RADiUS-TWC
75Deep Sea 3D$3188%42$80$46,067,438435Warner Bros. / IMAX
76The Jewish Cardinal$162--1--$162$130,04025Film Movement
77Born to Be Wild 3D$94-94%6-5$16$23,419,618169Warner Bros. / IMAX