Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Sun, Mar. 9 2003

Wide (1000+)

#TitleSun, Mar. 9 2003LocationsAvg.TotalWks.Dist.
1Bringing Down the House$7,901,620-41%2,801--$2,821$31,101,1911Disney
2Tears of the Sun$4,510,138-33%2,973--$1,517$17,055,9101Sony / Columbia
3Old School$2,453,835-36%2,707-35$906$50,769,4763DreamWorks
4Chicago$1,922,499-38%2,600153$739$114,444,77211Miramax
5Cradle 2 the Grave$1,818,259-35%2,6250$693$26,882,4022Warner Bros.
6How to Lose a Guy in 10 Days$1,563,242-48%2,897-26$540$86,885,9015Paramount
7The Jungle Book 2$1,462,607-24%2,553-261$573$39,522,1534Disney
8Daredevil$1,442,322-39%2,778-456$519$91,536,7934Fox
9Shanghai Knights$720,329-41%1,905-610$378$54,747,1145Disney
10The Life of David Gale$561,425-42%1,872-131$300$17,110,6893Universal