Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Jan. 29 2004

Wide (1000+)

#TitleThu, Jan. 29 2004LocationsAvg.TotalWks.Dist.
1The Butterfly Effect$1,228,604-4%2,605--$472$22,182,6111New Line
2Along Came Polly$852,677-3%2,99511$285$56,695,6412Universal
3The Lord of the Rings: The Return of the King$552,786-4%2,558-445$216$340,026,3766New Line
4Mystic River$472,1522%1,3271194$356$60,493,51315Warner Bros.
5Big Fish$443,715-8%2,438-76$182$50,784,4217Sony / Columbia
6Cold Mountain$433,728-2%2,8020$155$74,320,6725Miramax
7Something's Gotta Give$395,610-3%2,143-359$185$108,528,3037Sony / Columbia
8Win a Date with Tad Hamilton!$373,377-11%2,711--$138$8,895,6821DreamWorks
9Cheaper by the Dozen$280,437-19%2,810-215$100$123,747,7525Fox
10Torque$224,493-8%2,4630$91$18,239,7752Warner Bros.