Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Jul. 22 2004

Wide (1000+)

#TitleThu, Jul. 22 2004LocationsAvg.TotalWks.Dist.
1I, Robot$4,529,979-5%3,420--$1,325$73,395,8871Fox
2Spider-Man 2$2,686,5205%4,058-108$662$313,449,0113Sony / Columbia
3A Cinderella Story$1,844,107-1%2,625--$703$21,774,7791Warner Bros.
4Anchorman: The Legend of Ron Burgundy$1,603,300-2%3,10413$517$64,085,6362DreamWorks
5Fahrenheit 9/11$1,048,3961%2,004-7$523$98,378,1114Lionsgate
6The Notebook$1,035,9081%2,089-199$496$58,062,9534New Line
7King Arthur$963,7101%3,0860$312$42,135,2532Disney
8Shrek 2$532,3824%1,857-285$287$427,129,8839DreamWorks
9DodgeBall: A True Underdog Story$515,719-1%1,945-499$265$107,314,6245Fox
10Harry Potter and the Prisoner of Azkaban$431,1271%1,460-542$295$240,100,9167Warner Bros.