Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, May. 7 2010

Wide (1000+)

#TitleFri, May. 7 2010LocationsAvg.TotalWks.Dist.
1Iron Man 2$51,239,677--4,380--$11,699$51,239,6771Paramount
2A Nightmare on Elm Street (2010)$3,340,000161%3,3320$1,002$42,700,0002Warner Bros. / New Line
3Date Night$1,594,840222%2,734-359$583$77,149,3085Fox
4How to Train Your Dragon$1,538,905222%4,380954$351$195,872,3987Paramount / DreamWorks
5The Back-up Plan$1,418,272180%3,003-277$472$26,488,7413CBS Films
6Furry Vengeance$870,745298%3,0025$290$8,492,7022Summit
7Clash of the Titans (2010)$688,00093%2,157-580$319$156,191,0006Warner Bros.
8The Losers$603,00074%2,450-486$246$20,252,0003Warner Bros.
9Death at a Funeral (2010)$573,53787%1,706-565$336$36,796,7184Sony / Screen Gems
10Kick-Ass$472,37437%1,759-783$269$44,248,5204Lionsgate
11Oceans$416,08045%1,23222$338$14,941,7283Disneynature
12The Last Song$344,542135%1,303-973$264$59,512,4276Disney

Limited (100 — 999)

#TitleFri, May. 7 2010LocationsAvg.TotalWks.Dist.
1Babies$385,170--534--$721$385,1701Focus
2Alice in Wonderland (2010)$160,78146%582-468$276$330,306,00910Disney
3Hot Tub Time Machine$160,00054%802-310$200$48,845,0007MGM
4City Island$140,531136%247-22$569$2,475,0648Anchor Bay
5The Bounty Hunter$122,749102%462-429$266$64,418,7418Sony / Columbia
6Shutter Island$112,829601%189-61$597$126,718,76012Paramount
7She's Out of My League$108,137570%26118$414$31,130,8069Paramount
8Diary of a Wimpy Kid$107,186190%625-541$171$61,159,4948Fox
9Avatar$103,98982%328-59$317$747,625,31921Fox
10Tyler Perry's Why Did I Get Married Too?$93,93684%404-323$233$59,048,4606Lionsgate
11The Ghost Writer$55,53076%231-105$240$14,697,25312Summit
12Percy Jackson and the Olympians: The Lightning Thief$32,835159%221-44$149$88,084,64313Fox
13The Tooth Fairy$27,386266%160-26$171$59,622,21216Fox
14The Crazies$22,000139%149-48$148$38,973,00011Overture
15Greenberg$21,03863%114-29$185$4,001,4388Focus
16Our Family Wedding$18,918285%11921$159$19,936,7309Fox Searchlight
17Letters to God$15,00079%112-87$134$2,702,0005Vivendi
18Brooklyn's Finest$8,50027%113-33$75$27,099,00010Overture

Platform (1 — 99)

#TitleFri, May. 7 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$106,00028%48-1$2,208$4,926,0008Warner Bros. / IMAX
2Under the Sea 3D$18,00050%14-2$1,286$21,850,00065Warner Bros. / IMAX
3Cop Out$15,000142%91-50$165$44,802,00011Warner Bros.
4The Joneses$14,38214%68-55$212$1,306,7664Roadside Attractions
5Crazy Heart$10,52023%75-43$140$39,370,56021Fox Searchlight
6The Runaways$9,450-14%65-57$145$3,462,9148Apparition
7Remember Me$8,38484%76-42$110$19,041,5909Summit
8The Square (2010)$6,35340%17-7$374$199,3425Apparition
9The Book of Eli$6,30043%61-16$103$94,804,00017Warner Bros.
10The Blind Side$2,70093%25-21$108$255,938,00025Warner Bros.
11The Secret of Kells$2,602-20%22-14$118$415,56010GKIDS
12That Evening Sun$648--40$162$275,36327Freestyle