Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Mon, May. 10 2010

Wide (1000+)

#TitleMon, May. 10 2010LocationsAvg.TotalWks.Dist.
1Iron Man 2$9,366,982-70%4,380--$2,139$137,489,4621Paramount
2A Nightmare on Elm Street (2010)$795,000-61%3,3320$239$49,275,0002Warner Bros. / New Line
3How to Train Your Dragon$382,066-83%3,003-423$127$201,395,9337Paramount / DreamWorks
4Date Night$375,964-76%2,734-359$138$81,378,6895Fox
5The Back-up Plan$362,427-78%3,003-277$121$30,466,3673CBS Films
6Clash of the Titans (2010)$213,000-73%2,157-580$99$158,220,0006Warner Bros.
7Death at a Funeral (2010)$198,295-76%1,706-565$116$38,730,2194Sony / Screen Gems
8Kick-Ass$187,913-55%1,759-783$107$45,469,0184Lionsgate
9The Losers$177,000-64%2,450-486$72$21,674,0003Warner Bros.
10Oceans$160,382-75%1,23222$130$16,291,9663Disneynature
11Furry Vengeance$157,276-92%3,0025$52$12,257,3402Summit
12The Last Song$80,157-77%1,303-973$62$60,421,1906Disney

Limited (100 — 999)

#TitleMon, May. 10 2010LocationsAvg.TotalWks.Dist.
1Babies$175,564-84%534--$329$2,337,0241Focus
2Hot Tub Time Machine$65,000-57%802-310$81$48,663,0007MGM
3Alice in Wonderland (2010)$57,658-79%582-468$99$330,915,60710Disney
4City Island$45,530-76%247-22$184$2,993,1278Anchor Bay
5Avatar$43,749-68%328-59$133$747,990,16421Fox
6Tyler Perry's Why Did I Get Married Too?$33,765-80%404-323$84$59,425,2696Lionsgate
7Diary of a Wimpy Kid$23,559-83%625-541$38$61,525,7808Fox
8The Ghost Writer$19,173-74%231-105$83$14,899,62412Summit
9She's Out of My League$12,912-70%26118$49$31,296,9929Paramount
10Shutter Island$10,282-78%189-61$54$126,886,52012Paramount
11Percy Jackson and the Olympians: The Lightning Thief$9,867-78%221-44$45$88,196,76413Fox
12Greenberg$9,277-59%114-29$81$4,072,6748Focus
13Our Family Wedding$7,739-75%11921$65$20,004,4199Fox Searchlight
14The Tooth Fairy$7,479-81%160-26$47$59,721,05516Fox
15The Crazies$7,100-61%149-48$48$39,025,00011Overture
16Letters to God$5,100-78%112-87$46$2,752,0005Vivendi
17Brooklyn's Finest$3,800-62%113-33$34$27,126,00010Overture

Platform (1 — 99)

#TitleMon, May. 10 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$48,000-45%48-1$1,000$5,156,0008Warner Bros. / IMAX
2Under the Sea 3D$8,700-13%182$483$21,896,00065Warner Bros. / IMAX
3The Joneses$5,927-64%68-55$87$1,354,0144Roadside Attractions
4The Runaways$5,036-51%65-57$77$3,492,7268Apparition
5Crazy Heart$3,634-65%75-43$48$39,397,06521Fox Searchlight
6Cop Out$3,500-68%91-50$38$44,833,00011Warner Bros.
7The Book of Eli$2,900-64%61-16$48$94,826,00017Warner Bros.
8The Square (2010)$2,264-68%17-7$133$220,0205Apparition
9Remember Me$2,073-64%76-42$27$19,059,0979Summit
10The Secret of Kells$1,914-76%22-15$87$431,65610GKIDS
11The Blind Side$600-78%25-21$24$255,945,00025Warner Bros.
12That Evening Sun$209-73%4--$52$277,73827Freestyle