Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, May. 14 2010

Wide (1000+)

#TitleFri, May. 14 2010LocationsAvg.TotalWks.Dist.
1Iron Man 2$15,120,949139%4,39010$3,444$174,280,8202Paramount
2Robin Hood$13,031,000--3,503--$3,720$13,031,0001Universal
3Letters to Juliet$4,993,113--2,968--$1,682$4,993,1131Summit
4Just Wright$2,878,720--1,831--$1,572$2,878,7201Fox Searchlight
5A Nightmare on Elm Street (2010)$1,554,000144%3,075-257$505$52,964,0003Warner Bros. / New Line
6Date Night$1,238,741192%2,481-253$499$83,937,8486Fox
7How to Train Your Dragon$1,232,514206%2,620-1760$470$203,876,6748Paramount / DreamWorks
8The Back-up Plan$786,20599%2,497-506$315$32,523,5074CBS Films
9Furry Vengeance$521,409188%2,695-307$193$13,368,3733Summit
10Clash of the Titans (2010)$346,00057%1,300-857$266$159,243,0007Warner Bros.
11Death at a Funeral (2010)$324,98164%1,062-644$306$39,682,7975Sony / Screen Gems

Limited (100 — 999)

#TitleFri, May. 14 2010LocationsAvg.TotalWks.Dist.
1Babies$295,84367%5439$545$3,181,3992Focus
2Oceans$233,97715%973-259$240$17,151,4094Disneynature
3The Last Song$172,72495%802-501$215$60,868,6987Disney
4Kick-Ass$162,412-16%609-1150$267$46,238,6475Lionsgate
5The Losers$139,000-31%701-1749$198$22,441,0004Warner Bros.
6City Island$114,107129%2536$451$3,280,5099Anchor Bay
7Alice in Wonderland (2010)$113,21593%403-179$281$331,206,92811Disney
8Diary of a Wimpy Kid$98,695352%468-157$211$61,690,5139Fox
9Hot Tub Time Machine$90,00027%458-344$197$48,969,0008MGM
10Shutter Island$86,887742%310121$280$127,008,19013Paramount
11Avatar$86,28775%279-49$309$748,219,48622Fox
12She's Out of My League$83,811507%206-55$407$31,422,93110Paramount
13The Bounty Hunter$70,177--293-169$240$64,889,7419Sony / Columbia
14Tyler Perry's Why Did I Get Married Too?$46,16177%281-123$164$59,555,2437Lionsgate
15Percy Jackson and the Olympians: The Lightning Thief$31,768170%209-12$152$88,263,04814Fox
16The Ghost Writer$31,50537%150-81$210$14,998,62413Summit
17The Tooth Fairy$20,434153%132-28$155$59,766,28617Fox
18The Crazies$16,901147%111-38$152$39,063,23712Overture
19Our Family Wedding$16,391108%103-16$159$20,045,85510Fox Searchlight

Platform (1 — 99)

#TitleFri, May. 14 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$127,00026%480$2,646$5,547,0009Warner Bros. / IMAX
2Princess Kaiulani$59,849--33--$1,814$59,8491Roadside Attractions
3Under the Sea 3D$16,000-20%184$889$21,957,00066Warner Bros. / IMAX
4Greenberg$13,22221%77-37$172$4,122,7189Focus
5The Joneses$7,69517%56-12$137$1,381,6385Roadside Attractions
6Letters to God$7,40028%75-37$99$2,776,0006Vivendi
7Cop Out$7,200112%53-38$136$44,850,00012Warner Bros.
8The Runaways$6,22916%49-16$127$3,514,4519Apparition
9The Secret of Kells$6,038228%264$232$443,08511GKIDS
10Crazy Heart$5,77510%50-25$116$39,423,51622Fox Searchlight
11Brooklyn's Finest$4,5305%64-49$71$27,143,38411Overture
12The Square (2010)$3,57741%14-3$256$231,1066Apparition
13Beetle Queen Conquers Tokyo$2,700--0----$01Argot Pictures
14Here and There (Tamo i Ovde)$2,173--1--$2,173$2,1731Cinema Purgatorio
15The Blind Side$700-13%11-14$64$255,949,00026Warner Bros.