Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Tue, May. 25 2010

Wide (1000+)

#TitleTue, May. 25 2010LocationsAvg.TotalWks.Dist.
1Shrek Forever After$4,688,230-18%4,359--$1,076$81,231,8251Paramount / DreamWorks
2Iron Man 2$1,810,492-18%4,177-213$433$255,051,9313Paramount
3Robin Hood$1,664,875-10%3,5052$475$69,688,2202Universal
4Letters to Juliet$886,4133%2,9757$298$29,078,8412Summit
5MacGruber$433,670-8%2,551--$170$4,949,1001Universal / Rogue
6Just Wright$359,592-1%1,8310$196$15,418,4092Fox Searchlight
7Date Night$240,142-10%1,869-612$128$91,255,0297Fox
8A Nightmare on Elm Street (2010)$214,000-8%2,125-950$101$60,414,0004Warner Bros. / New Line
9How to Train Your Dragon$145,658-24%1,751-869$83$211,327,5689Paramount / DreamWorks
10The Back-up Plan$91,493-4%1,079-1418$85$36,106,4565CBS Films
11Furry Vengeance$41,792-11%1,369-1326$31$16,220,6094Summit

Limited (100 — 999)

#TitleTue, May. 25 2010LocationsAvg.TotalWks.Dist.
1Babies$85,331-3%395-148$216$5,275,2743Focus
2Alice in Wonderland (2010)$62,4404%4118$152$332,316,52212Disney
3Kites$58,614-30%208--$282$1,101,5111Reliance Big Cinema
4Death at a Funeral (2010)$53,572-1%561-501$95$41,570,8556Sony / Screen Gems
5Oceans$52,143-19%524-449$100$18,641,5045Disneynature
6City Island$38,73724%234-19$166$4,261,70510Anchor Bay
7Kick-Ass$36,038-13%309-300$117$47,249,2456Lionsgate
8Hot Tub Time Machine$35,000-8%278-180$126$49,658,0009MGM
9Clash of the Titans (2010)$34,000-15%412-888$83$161,039,0008Warner Bros.
10Diary of a Wimpy Kid$22,498-11%352-116$64$62,392,01810Fox
11The Last Song$22,306-4%357-445$62$61,687,4008Disney
12Avatar$22,063-43%167-112$132$748,882,28523Fox
13Shutter Island$20,1068%256-54$79$127,602,94714Paramount
14The Losers$12,000-14%185-516$65$23,108,0005Warner Bros.
15Percy Jackson and the Olympians: The Lightning Thief$9,079-11%166-43$55$88,499,90215Fox
16Tyler Perry's Why Did I Get Married Too?$6,452-1%133-148$49$59,821,1008Lionsgate
17The Tooth Fairy$5,53926%115-17$48$59,913,02718Fox

Platform (1 — 99)

#TitleTue, May. 25 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$70,0003%480$1,458$6,515,00010Warner Bros. / IMAX
2Princess Kaiulani$18,609-2%4714$396$464,0292Roadside Attractions
3Under the Sea 3D$12,0000%180$667$22,132,00067Warner Bros. / IMAX
4Solitary Man$8,255-21%4--$2,064$113,6381Anchor Bay
5The Ghost Writer$7,454-10%86-64$87$15,224,21514Summit
6Our Family Wedding$4,9925%84-19$59$20,175,53611Fox Searchlight
7Greenberg$4,68821%47-30$100$4,225,34110Focus
8The Secret of Kells$2,56822%23-3$112$501,38112GKIDS
9The Runaways$2,1883%30-19$73$3,564,82310Apparition
10Letters to God$1,900-37%39-35$49$2,828,0007Vivendi
11The Square (2010)$1,32315%12-2$110$264,7837Apparition
12The Joneses$1,187-6%27-29$44$1,429,7076Roadside Attractions
13Crazy Heart$1,12271%28-22$40$39,456,85523Fox Searchlight
14Racing Dreams$1,01850%31--$33$21,7461Hanover House