Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, May. 27 2010

Wide (1000+)

#TitleThu, May. 27 2010LocationsAvg.TotalWks.Dist.
1Sex and the City 2$14,208,000--3,445--$4,124$14,208,0000Warner Bros. / New Line
2Shrek Forever After$4,441,9109%4,359--$1,019$89,750,3511Paramount / DreamWorks
3Iron Man 2$1,840,2249%4,177-213$441$258,576,9103Paramount
4Robin Hood$1,542,0204%3,5052$440$72,719,8652Universal
5Letters to Juliet$814,7161%2,9757$274$30,703,4182Summit
6MacGruber$344,095-4%2,551--$135$5,650,3351Universal / Rogue
7Just Wright$284,625-3%1,684-147$169$15,997,5182Fox Searchlight
8Date Night$212,609-8%1,409-1072$151$91,697,7087Fox
9A Nightmare on Elm Street (2010)$162,000-20%2,125-950$76$60,779,0004Warner Bros. / New Line
10How to Train Your Dragon$133,264-7%1,751-869$76$211,604,2199Paramount / DreamWorks
11The Back-up Plan$51,978-32%1,079-1418$48$36,235,3135CBS Films
12Furry Vengeance$26,113-31%1,369-1326$19$16,284,5554Summit

Limited (100 — 999)

#TitleThu, May. 27 2010LocationsAvg.TotalWks.Dist.
1Babies$86,9041%395-148$220$5,448,4983Focus
2Alice in Wonderland (2010)$59,62110%4118$145$332,430,20012Disney
3Oceans$40,675-24%524-449$78$18,735,3985Disneynature
4Kites$37,959-14%208--$182$1,183,8531Reliance Big Cinema
5Death at a Funeral (2010)$37,498-20%470-592$80$41,655,0686Sony / Screen Gems
6Hot Tub Time Machine$32,0000%278-180$115$49,721,0009MGM
7City Island$31,871-9%234-19$136$4,329,27510Anchor Bay
8Clash of the Titans (2010)$28,000-18%412-888$68$161,101,0008Warner Bros.
9Kick-Ass$27,244-17%309-300$88$47,309,2676Lionsgate
10Diary of a Wimpy Kid$23,40020%352-116$66$62,434,86810Fox
11Avatar$23,2950%161-118$145$748,928,85923Fox
12Shutter Island$20,2154%256-54$79$127,642,60514Paramount
13The Last Song$16,070-21%357-445$45$61,723,8438Disney
14Percy Jackson and the Olympians: The Lightning Thief$11,05521%166-43$67$88,520,12115Fox
15The Losers$9,300-15%185-516$50$23,128,0005Warner Bros.
16The Tooth Fairy$6,22019%115-17$54$59,924,48718Fox
17Tyler Perry's Why Did I Get Married Too?$4,956-15%133-148$37$59,831,9218Lionsgate

Platform (1 — 99)

#TitleThu, May. 27 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$90,00010%480$1,875$6,686,10010Warner Bros. / IMAX
2Princess Kaiulani$20,8516%4714$444$504,5892Roadside Attractions
3Under the Sea 3D$20,00054%180$1,111$22,165,00067Warner Bros. / IMAX
4Solitary Man$8,827-13%4--$2,207$132,5561Anchor Bay
5The Ghost Writer$6,727-13%86-64$78$15,238,65814Summit
6Our Family Wedding$5,2906%84-19$63$20,185,79811Fox Searchlight
7Greenberg$4,374-2%47-30$93$4,234,17010Focus
8The Secret of Kells$3,0772%23-3$134$507,47012GKIDS
9Letters to God$1,900-49%39-35$49$2,834,0007Vivendi
10The Square (2010)$1,267-14%12-2$106$267,5247Apparition
11The Runaways$1,188-18%30-19$40$3,567,45710Apparition
12Crazy Heart$1,06111%28-22$38$39,458,87523Fox Searchlight
13The Joneses$882-35%27-29$33$1,431,9476Roadside Attractions