Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Fri, May. 28 2010

Wide (1000+)

#TitleFri, May. 28 2010LocationsAvg.TotalWks.Dist.
1Sex and the City 2$12,926,000-9%3,445--$3,752$27,134,0001Warner Bros. / New Line
2Shrek Forever After$11,360,837156%4,3678$2,602$101,111,1882Paramount / DreamWorks
3Prince of Persia: The Sands of Time$10,208,668--3,646--$2,800$10,208,6681Disney
4Iron Man 2$4,440,472141%3,804-373$1,167$263,017,3824Paramount
5Robin Hood$2,867,00086%3,373-132$850$75,587,0003Universal
6Letters to Juliet$1,798,453121%2,825-150$637$32,501,8713Summit
7Just Wright$595,167109%1,195-636$498$16,592,6853Fox Searchlight
8Date Night$518,503144%1,126-743$460$92,216,2118Fox
9MacGruber$458,00033%2,546-5$180$6,109,0002Universal / Rogue

Limited (100 — 999)

#TitleFri, May. 28 2010LocationsAvg.TotalWks.Dist.
1How to Train Your Dragon$285,681114%825-926$346$211,889,90010Paramount / DreamWorks
2A Nightmare on Elm Street (2010)$277,00071%891-1234$311$61,056,0005Warner Bros. / New Line
3Babies$125,31044%301-94$416$5,573,8084Focus
4City Island$92,721191%201-33$461$4,421,99611Anchor Bay
5The Back-up Plan$81,22556%391-688$208$36,316,5386CBS Films
6The Bounty Hunter$79,333--287117$276$65,377,55211Sony / Columbia
7Diary of a Wimpy Kid$70,768202%283-69$250$62,505,63611Fox
8Kites$69,17882%176-32$393$1,251,8072Reliance Big Cinema
9Hot Tub Time Machine$63,00097%36486$173$49,785,00010MGM
10Clash of the Titans (2010)$61,000118%225-187$271$161,162,0009Warner Bros.
11Death at a Funeral (2010)$56,99652%247-314$231$41,712,0647Sony / Screen Gems
12Kick-Ass$40,96450%163-146$251$47,350,2317Lionsgate
13Furry Vengeance$39,79252%247-1122$161$16,324,3475Summit
14Shutter Island$36,40280%201-55$181$127,679,00715Paramount
15Tyler Perry's Why Did I Get Married Too?$27,501455%17744$155$59,859,4229Lionsgate
16Percy Jackson and the Olympians: The Lightning Thief$17,89662%108-58$166$88,477,04616Fox

Platform (1 — 99)

#TitleFri, May. 28 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$93,0003%480$1,938$6,774,00011Warner Bros. / IMAX
2Avatar$27,96920%84-83$333$748,956,82824Fox
3Princess Kaiulani$24,65918%38-9$649$529,2483Roadside Attractions
4Solitary Man$22,051150%62$3,675$154,6072Anchor Bay
5The Losers$22,000137%83-102$265$23,150,0006Warner Bros.
6Under the Sea 3D$18,000-10%180$1,000$22,184,00068Warner Bros. / IMAX
7The Ghost Writer$16,076139%58-28$277$15,254,73415Summit
8The Tooth Fairy$7,60122%76-39$100$59,932,08819Fox
9The Secret of Kells$6,366107%252$255$513,83613GKIDS
10Our Family Wedding$5,3952%52-32$104$20,191,19312Fox Searchlight
11The Square$4,707272%153$314$272,1318Apparition
12The Joneses$877-1%8-19$110$1,432,8247Roadside Attractions
13Racing Dreams$802--8-25$100$24,0782Hanover House
14The Runaways$698-41%11-19$63$3,568,15511Apparition