Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sat, May. 29 2010

Wide (1000+)

#TitleSat, May. 29 2010LocationsAvg.TotalWks.Dist.
1Shrek Forever After$16,915,42649%4,3678$3,873$118,026,6142Paramount / DreamWorks
2Prince of Persia: The Sands of Time$10,309,8011%3,646--$2,828$20,518,4691Disney
3Sex and the City 2$10,013,000-23%3,445--$2,907$37,147,2001Warner Bros. / New Line
4Iron Man 2$6,165,97439%3,804-373$1,621$269,183,3564Paramount
5Robin Hood$3,811,00033%3,373-132$1,130$79,398,0003Universal
6Letters to Juliet$2,170,44921%2,825-150$768$34,672,3203Summit
7Just Wright$832,50740%1,195-636$697$17,425,1923Fox Searchlight
8Date Night$668,30529%1,126-743$594$92,884,5168Fox
9MacGruber$535,00017%2,546-5$210$6,643,0002Universal / Rogue

Limited (100 — 999)

#TitleSat, May. 29 2010LocationsAvg.TotalWks.Dist.
1How to Train Your Dragon$460,91361%825-926$559$212,350,81310Paramount / DreamWorks
2A Nightmare on Elm Street (2010)$329,00019%891-1234$369$61,385,0005Warner Bros. / New Line
3Babies$176,44641%301-94$586$5,750,2544Focus
4City Island$173,72587%201-33$864$4,595,72111Anchor Bay
5The Back-up Plan$106,67631%391-688$273$36,423,2146CBS Films
6Diary of a Wimpy Kid$101,53243%283-69$359$62,607,16811Fox
7Kites$98,81443%176-32$561$1,350,6212Reliance Big Cinema
8The Bounty Hunter$98,13624%287117$342$65,475,68811Sony / Columbia
9Death at a Funeral (2010)$79,62840%247-314$322$41,791,6927Sony / Screen Gems
10Clash of the Titans (2010)$78,00028%225-187$347$161,240,0009Warner Bros.
11Hot Tub Time Machine$74,00017%36486$203$49,858,00010MGM
12Furry Vengeance$68,53872%247-1122$277$16,392,8855Summit
13Shutter Island$67,25285%201-55$335$127,746,25915Paramount
14Kick-Ass$49,81022%163-146$306$47,400,0417Lionsgate
15Tyler Perry's Why Did I Get Married Too?$42,90356%17744$242$59,902,3259Lionsgate
16Percy Jackson and the Olympians: The Lightning Thief$25,19841%108-58$233$88,502,24416Fox

Platform (1 — 99)

#TitleSat, May. 29 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$113,00022%480$2,354$6,886,00011Warner Bros. / IMAX
2Avatar$47,26269%84-83$563$749,004,09024Fox
3The Losers$42,00091%83-102$506$23,193,0006Warner Bros.
4Solitary Man$32,16146%62$5,360$186,7682Anchor Bay
5Princess Kaiulani$30,43823%38-9$801$559,6863Roadside Attractions
6The Ghost Writer$30,22288%58-28$521$15,284,95615Summit
7Under the Sea 3D$17,000-6%180$944$22,200,00068Warner Bros. / IMAX
8The Tooth Fairy$12,09459%76-39$159$59,944,18219Fox
9The Secret of Kells$10,36063%252$414$524,19613GKIDS
10Our Family Wedding$8,45457%52-32$163$20,199,64712Fox Searchlight
11The Square (2010)$6,17931%153$412$278,3108Apparition
12Racing Dreams$1,792123%8-25$224$25,8702Hanover House
13The Runaways$1,35494%11-19$123$3,569,50911Apparition
14The Joneses$1,32051%8-19$165$1,434,1447Roadside Attractions