Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Mon, May. 31 2010

Wide (1000+)

#TitleMon, May. 31 2010LocationsAvg.TotalWks.Dist.
1Shrek Forever After$13,749,371-9%4,3678$3,148$146,810,7852Paramount / DreamWorks
2Prince of Persia: The Sands of Time$7,717,816-19%3,646--$2,117$37,813,0751Disney
3Sex and the City 2$5,833,000-28%3,445--$1,693$51,043,0001Warner Bros. / New Line
4Iron Man 2$4,617,249-21%3,804-373$1,214$279,653,1494Paramount
5Robin Hood$3,019,000-19%3,373-132$895$86,144,0003Universal
6Letters to Juliet$1,658,752-11%2,825-150$587$38,195,9423Summit
7Just Wright$679,124-7%1,195-636$568$18,833,2203Fox Searchlight
8Date Night$489,902-22%1,126-743$435$94,005,3658Fox
9MacGruber$458,000-20%2,546-5$180$7,674,0002Universal / Rogue

Limited (100 — 999)

#TitleMon, May. 31 2010LocationsAvg.TotalWks.Dist.
1How to Train Your Dragon$362,843-10%825-926$440$213,117,89610Paramount / DreamWorks
2A Nightmare on Elm Street (2010)$205,000-35%891-1234$230$61,906,0005Warner Bros. / New Line
3Babies$166,416-4%301-94$553$6,090,7714Focus
4Alice in Wonderland (2010)$143,206--341-70$420$333,160,34513Disney
5The Girl with the Dragon Tattoo (2009)$124,531--166--$750$6,938,56911Music Box
6City Island$120,987-17%201-33$602$4,862,13711Anchor Bay
7The Secret in Their Eyes (El Secreto de Sus Ojos)$119,986--155--$774$3,452,7747Sony Pictures Classics
8Diary of a Wimpy Kid$82,7524%283-69$292$62,769,86811Fox
9The Bounty Hunter$79,184-19%287--$276$65,652,47911Sony / Columbia
10Death at a Funeral (2010)$71,552-13%247-314$290$41,945,5967Sony / Screen Gems
11The Back-up Plan$68,495-34%391-688$175$36,594,9906CBS Films
12Hot Tub Time Machine$62,000-28%36486$170$50,007,00010MGM
13Clash of the Titans (2010)$57,000-30%225-187$253$161,380,0009Warner Bros.
14Kites$53,983-42%176-32$307$1,497,6452Reliance Big Cinema
15Oceans$46,773--178-346$263$18,910,0836Disneynature
16Kick-Ass$46,042-26%163-146$282$47,508,2277Lionsgate
17The Last Song$38,376--214-143$179$61,971,2489Disney
18Tyler Perry's Why Did I Get Married Too?$38,260-9%17744$216$59,982,6299Lionsgate
19Furry Vengeance$37,555-47%247-1122$152$16,501,8585Summit
20Shutter Island$33,067-50%201-55$165$127,845,04115Paramount
21Percy Jackson and the Olympians: The Lightning Thief$21,98623%108-58$204$88,603,07816Fox

Platform (1 — 99)

#TitleMon, May. 31 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$90,000-25%480$1,875$7,097,00011Warner Bros. / IMAX
2Exit Through the Gift Shop$66,117--46--$1,437$1,950,3487Producers Distribution Agency
3Please Give$55,398--50--$1,108$1,395,2905Sony Pictures Classics
4Harry Brown$37,940--54--$703$1,066,7585Samuel Goldwyn
5Princess Kaiulani$33,518-1%38-9$882$626,9853Roadside Attractions
6Our Family Wedding$32,047226%52-32$616$20,217,84512Fox Searchlight
7Solitary Man$26,252-13%62$4,375$243,0872Anchor Bay
8Avatar$24,161-46%84-83$288$749,073,10024Fox
9The Ghost Writer$19,970-25%58-28$344$15,331,63915Summit
10Mother and Child$17,037--33--$516$336,5454Sony Pictures Classics
11Holy Rollers$16,513--20--$826$126,08518First Independent Pictures
12The Losers$16,000-59%83-102$193$23,247,0006Warner Bros.
13La Mission$12,000--25--$480$863,0008Screen Media
14The Father of My Children$11,119--5--$2,224$56,0242IFC Films
15Agora$11,051--2--$5,526$44,3131Newmarket
16Survival of the Dead$10,848--20--$542$54,6051Magnolia / Magnet
17The Tooth Fairy$10,7631%76-39$142$59,965,64919Fox
18Breathless (2010 re-issue)$9,200--4--$2,300$41,4001Rialto
19Micmacs$9,163--4--$2,291$51,9141Sony Classics
20The Secret of Kells$8,785-2%252$351$541,97313GKIDS
21Under the Sea 3D$8,500-29%180$472$22,221,00068Warner Bros. / IMAX
22Casino Jack and the United States of Money$7,089--21--$338$136,6914Magnolia
23The City of Your Final Destination$6,400--14--$457$291,0007Screen Media Films
24Mid-August Lunch (Pranzo di Ferragosto)$6,344--12--$529$456,59211Zeitgeist
25The Square (2010)$4,577-22%153$305$288,7318Apparition
26The Cremaster Cycle (2010 re-issue)$3,751--1--$3,751$52,6798International Film Circuit
27A Prophet (Un proph├Ęte)$2,743--14--$196$2,063,52014Sony Classics
28The Human Centipede (First Sequence)$2,356--14--$168$135,9625IFC
29Looking for Eric$2,341--8--$293$34,0353IFC
30Vincere$2,328--12--$194$590,97811IFC
31Chloe$2,179--18--$121$3,014,59210Sony Pictures Classics
32The Good, the Bad, the Weird$2,105--13--$162$101,7738IFC
33Madeo (Mother)$1,803--12--$150$526,45353Magnolia
34Sea Monsters: A Prehistoric Adventure$1,627--6--$271$23,196,718139National Geographic
35Racing Dreams$1,616-16%8-23$202$29,4092Hanover House
36Letters to God$1,500--14-25$107$2,839,0008Vivendi
37The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers$1,241--5--$248$444,29518First Run Features
38The Runaways$1,1150%11-19$101$3,571,73511Apparition
39OSS 117: Lost in Rio$1,080--3--$360$49,86659Music Box
40180┬░ South$1,079--4--$270$24,2062Magnolia
41The Eclipse$914--5--$183$119,37710Magnolia
42John Rabe$911--4--$228$12,8242Strand
43The Joneses$670-29%8-19$84$1,435,7547Roadside Attractions
44Best Worst Movie$665--2--$333$41,1466Area23a
45Sweetgrass$651--3--$217$164,10136Cinema Guild
46No One Knows About Persian Cats$599--7--$86$69,6337IFC
47Daddy Longlegs$497--2--$249$20,7283Sundance Selects
48Crazy Heart$450--7-21$64$39,462,00024Fox Searchlight
49After the Cup: Sons of Sakhin United$327--2--$164$5,5072Variance Films
50U2 3D$202--1--$202$10,329,092123National Geographic
51The Last Station$198--3--$66$6,606,85220Sony Pictures Classics
52Terribly Happy$190--3--$63$168,16817Oscilloscope
53Here and There (Tamo i Ovde)$183--4--$46$15,9793Cinema Purgatorio
54The Girl on the Train (2010)$90--2--$45$201,79519Strand Releasing
55The White Ribbon$15--1--$15$2,222,64722Sony Classics