Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Jun. 2 2010

Wide (1000+)

#TitleWed, Jun. 2 2010LocationsAvg.TotalWks.Dist.
1Shrek Forever After$3,445,815-11%4,3678$789$154,132,9202Paramount / DreamWorks
2Sex and the City 2$3,214,000-7%3,445--$933$57,717,0001Warner Bros. / New Line
3Prince of Persia: The Sands of Time$2,423,287-21%3,646--$665$43,311,5271Disney
4Iron Man 2$1,220,457-12%3,804-373$321$282,259,6244Paramount
5Robin Hood$944,445-14%3,373-132$280$88,185,0753Universal
6Letters to Juliet$671,472-5%2,825-150$238$39,577,6673Summit
7MacGruber$229,140-10%2,546-5$90$8,158,4302Universal / Rogue
8Just Wright$193,238-13%1,195-636$162$19,247,3113Fox Searchlight
9Date Night$184,4431%1,126-743$164$94,372,6178Fox

Limited (100 — 999)

#TitleWed, Jun. 2 2010LocationsAvg.TotalWks.Dist.
1A Nightmare on Elm Street (2010)$98,000-4%891-1234$110$62,107,0005Warner Bros. / New Line
2How to Train Your Dragon$87,496-4%825-926$106$213,296,27910Paramount / DreamWorks
3Babies$62,9806%301-94$209$6,212,9634Focus
4City Island$33,935-2%201-33$169$4,930,58211Anchor Bay
5The Back-up Plan$33,410-7%391-688$85$36,664,4196CBS Films
6Hot Tub Time Machine$29,0000%36486$80$50,065,00010MGM
7Diary of a Wimpy Kid$28,9823%283-69$102$62,827,09711Fox
8Clash of the Titans (2010)$20,000-9%225-187$89$161,421,0009Warner Bros.
9Kick-Ass$19,700-11%163-146$121$47,550,0057Lionsgate
10Kites$18,091-19%176-32$103$1,538,0892Reliance Big Cinema
11Shutter Island$15,005-2%201-55$75$127,875,43215Paramount
12Tyler Perry's Why Did I Get Married Too?$13,359-3%17744$75$60,009,7619Lionsgate
13Furry Vengeance$9,79312%247-1122$40$16,520,4315Summit
14Percy Jackson and the Olympians: The Lightning Thief$6,630-8%108-58$61$88,616,88416Fox

Platform (1 — 99)

#TitleWed, Jun. 2 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$77,0008%480$1,604$7,253,00011Warner Bros. / IMAX
2Avatar$15,961-6%84-83$190$749,106,05324Fox
3Under the Sea 3D$14,0000%180$778$22,255,00068Warner Bros. / IMAX
4Princess Kaiulani$12,674-1%38-9$334$652,4703Roadside Attractions
5Solitary Man$8,16118%62$1,360$258,1832Anchor Bay
6The Losers$6,600-8%83-102$80$23,261,0006Warner Bros.
7The Ghost Writer$6,024-10%58-28$104$15,344,33415Summit
8The Tooth Fairy$3,805-1%76-39$50$59,973,29019Fox
9Our Family Wedding$2,74624%52-32$53$20,222,79812Fox Searchlight
10The Secret of Kells$2,3513%252$94$546,60813GKIDS
11The Square (2010)$1,6712%153$111$292,1448Apparition
12Letters to God$5000%14-25$36$2,840,0008Vivendi
13The Runaways$493-12%11-19$45$3,572,78811Apparition
14The Joneses$3565%8-19$45$1,436,4497Roadside Attractions