Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, Jul. 6 2010

Wide (1000+)

#TitleTue, Jul. 6 2010LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Eclipse$10,567,862-44%4,468--$2,365$186,950,0821Summit
2Toy Story 3$5,939,482-54%4,0280$1,475$307,822,7803Disney
3The Last Airbender$5,385,151-53%3,169--$1,699$74,700,4801Paramount
4Grown Ups$3,704,741-47%3,5340$1,048$88,339,0482Sony / Columbia
5Knight and Day$1,672,998-55%3,1046$539$51,133,3462Fox
6The Karate Kid (2010)$1,570,656-48%3,109-631$505$156,125,4364Sony / Columbia
7The A-Team$586,471-52%2,153-1089$272$71,080,4784Fox

Limited (100 — 999)

#TitleTue, Jul. 6 2010LocationsAvg.TotalWks.Dist.
1Get Him to the Greek$274,040-44%884-1305$310$58,239,4755Universal
2Shrek Forever After$209,088-46%957-1383$218$232,873,5207Paramount / DreamWorks
3Prince of Persia: The Sands of Time$115,169-41%600-1251$192$88,454,1556Disney
4Letters to Juliet$111,740-25%340-169$329$51,206,4198Summit
5Iron Man 2$106,552-55%522-647$204$308,636,8499Paramount
6How to Train Your Dragon$90,551-35%303-30$299$216,387,29015Paramount / DreamWorks
7Sex and the City 2$86,223-41%355-546$243$94,309,3326Warner Bros. / New Line
8Killers$85,486-44%727-1544$118$45,409,0765Lionsgate
9Marmaduke$81,997-34%475-635$173$31,021,7355Fox
10Solitary Man$58,943-63%176-1$335$2,976,7507Anchor Bay
11Robin Hood$58,590-52%378-291$155$104,093,4108Universal
12Date Night$38,823-39%242-44$160$97,736,54613Fox
13Splice$22,741-30%140-200$162$16,594,4425Warner Bros
14Clash of the Titans (2010)$21,994-44%175-51$126$162,977,45814Warner Bros.
15Jonah Hex$21,565-47%350-2475$62$9,999,6503Warner Bros.
16Furry Vengeance$19,043-18%107-50$178$17,508,50710Summit
17A Nightmare on Elm Street (2010)$8,091-37%110-62$74$63,013,96810Warner Bros. / New Line

Platform (1 — 99)

#TitleTue, Jul. 6 2010LocationsAvg.TotalWks.Dist.
1Cyrus$125,381-61%7760$1,628$1,937,3663Fox Searchlight
2Hubble 3D$77,576-21%522$1,492$9,853,18416Warner Bros. / IMAX
3Winter's Bone$58,820-65%8313$709$1,940,3084Roadside Attractions
4I Hate Luv Storys$38,279-48%84--$456$573,5521UTV
5City Island$17,541-61%81-24$217$6,382,73716Anchor Bay
6Under the Sea 3D$17,51210%130$1,347$22,720,30273Warner Bros. / IMAX
7Just Wright$12,248-36%95-16$129$21,341,6818Fox Searchlight
8The Back-up Plan$12,025-30%97-50$124$37,387,71111CBS Films
9Diary of a Wimpy Kid$11,466-18%70-35$164$63,814,68716Fox
10Babies$8,340-30%42-22$199$7,299,7249Focus
11Avatar$5,684-19%9-6$632$749,609,54829Fox
12The Secret of Kells$2,046-18%14-1$146$673,94318GKIDS
13The Square$955-57%5-3$191$395,61713Apparition
14Princess Kaiulani$698-62%5-3$140$839,0068Roadside Attractions
15Raavan$573-83%28-87$20$706,2773Reliance Big Pictures
16The Joneses$464-50%1-2$464$1,471,03312Roadside Attractions