Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Jul. 6 2010

Wide (1000+)

#TitleTue, Jul. 6 2010LocationsAvg.TotalWks.Dist.
1The Twilight Saga: Eclipse$10,567,862-44%4,468--$2,365$186,950,0821Summit
2Toy Story 3$5,939,482-54%4,0280$1,475$307,822,7803Disney
3The Last Airbender$5,385,151-53%3,169--$1,699$74,700,4801Paramount
4Grown Ups$3,704,741-47%3,5340$1,048$88,339,0482Sony / Columbia
5Knight and Day$1,672,998-55%3,1046$539$51,133,3462Fox
6The Karate Kid (2010)$1,570,656-48%3,109-631$505$156,125,4364Sony / Columbia
7The A-Team$586,471-52%2,153-1089$272$71,080,4784Fox

Limited (100 — 999)

#TitleTue, Jul. 6 2010LocationsAvg.TotalWks.Dist.
1Get Him to the Greek$274,040-44%884-1305$310$58,239,4755Universal
2Shrek Forever After$209,088-46%957-1383$218$232,873,5207Paramount / DreamWorks
3Prince of Persia: The Sands of Time$115,169-41%600-1251$192$88,454,1556Disney
4Letters to Juliet$111,740-25%340-169$329$51,206,4198Summit
5Iron Man 2$106,552-55%522-647$204$308,636,8499Paramount
6How to Train Your Dragon$90,551-35%303-30$299$216,387,29015Paramount / DreamWorks
7Sex and the City 2$86,223-41%355-546$243$94,309,3326Warner Bros. / New Line
8Killers$85,486-44%727-1544$118$45,409,0765Lionsgate
9Marmaduke$81,997-34%475-635$173$31,021,7355Fox
10Solitary Man$58,943-63%176-1$335$2,976,7507Anchor Bay
11Robin Hood$58,590-52%378-291$155$104,093,4108Universal
12Date Night$38,823-39%242-44$160$97,736,54613Fox
13Splice$22,741-30%140-200$162$16,594,4425Warner Bros
14Clash of the Titans (2010)$21,994-44%175-51$126$162,977,45814Warner Bros.
15Jonah Hex$21,565-47%350-2475$62$9,999,6503Warner Bros.
16Furry Vengeance$19,043-18%107-50$178$17,508,50710Summit
17A Nightmare on Elm Street (2010)$8,091-37%110-62$74$63,013,96810Warner Bros. / New Line

Platform (1 — 99)

#TitleTue, Jul. 6 2010LocationsAvg.TotalWks.Dist.
1Cyrus$125,381-61%7760$1,628$1,937,3663Fox Searchlight
2Hubble 3D$77,576-21%522$1,492$9,853,18416Warner Bros. / IMAX
3Winter's Bone$58,820-65%8313$709$1,940,3084Roadside Attractions
4I Hate Luv Storys$38,279-48%84--$456$573,5521UTV
5City Island$17,541-61%81-24$217$6,382,73716Anchor Bay
6Under the Sea 3D$17,51210%130$1,347$22,720,30273Warner Bros. / IMAX
7Just Wright$12,248-36%95-16$129$21,341,6818Fox Searchlight
8The Back-up Plan$12,025-30%97-50$124$37,387,71111CBS Films
9Diary of a Wimpy Kid$11,466-18%70-35$164$63,814,68716Fox
10Babies$8,340-30%42-22$199$7,299,7249Focus
11Avatar$5,684-19%9-6$632$749,609,54829Fox
12The Secret of Kells$2,046-18%14-1$146$673,94318GKIDS
13The Square (2010)$955-57%5-3$191$395,61713Apparition
14Princess Kaiulani$698-62%5-3$140$839,0068Roadside Attractions
15Raavan$573-83%28-87$20$706,2773Reliance Big Pictures
16The Joneses$464-50%1-2$464$1,471,03312Roadside Attractions