Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Jul. 20 2010

Wide (1000+)

#TitleTue, Jul. 20 2010LocationsAvg.TotalWks.Dist.
1Inception$9,765,137-4%3,792--$2,575$82,735,8391Warner Bros.
2Despicable Me$5,216,4907%3,50125$1,490$128,534,9402Universal
3The Sorcerer's Apprentice$2,318,5398%3,504--$662$29,170,5501Disney
4The Twilight Saga: Eclipse$2,088,6123%4,001-467$522$268,916,9723Summit
5Toy Story 3$2,064,1259%3,177-576$650$366,920,7875Disney
6Grown Ups$1,518,9657%3,074-389$494$132,104,7604Sony / Columbia
7The Last Airbender$1,085,0084%2,805-398$387$117,270,6413Paramount
8Predators$930,4731%2,6690$349$42,150,5112Fox
9Knight and Day$508,49114%1,925-703$264$70,071,1444Fox
10The Karate Kid (2010)$359,50211%1,532-926$235$169,974,9946Sony / Columbia

Limited (100 — 999)

#TitleTue, Jul. 20 2010LocationsAvg.TotalWks.Dist.
1Cyrus$148,77317%446246$334$5,360,1215Fox Searchlight
2Iron Man 2$108,32918%36229$299$310,218,64511Paramount
3Shrek Forever After$70,52438%240-221$294$234,515,2259Paramount / DreamWorks
4Marmaduke$67,52629%274-201$246$32,210,3027Fox
5The A-Team$66,99814%428-1725$157$75,332,9706Fox
6Letters to Juliet$53,15228%27231$195$52,224,51810Summit
7Get Him to the Greek$53,0953%287-155$185$60,234,6857Universal
8How to Train Your Dragon$52,96122%228-26$232$217,484,21317Paramount / DreamWorks
9Winter's Bone$44,83117%12115$371$3,148,0466Roadside Attractions
10Robin Hood$29,38013%226-74$130$104,894,43510Universal
11Solitary Man$23,26129%146-26$159$3,894,2279Anchor Bay
12Date Night$22,28814%166-76$134$98,300,45115Fox
13Killers$21,14531%166-103$127$46,128,0797Lionsgate
14Splice$10,2504%117-87$88$16,940,2987Warner Bros

Platform (1 — 99)

#TitleTue, Jul. 20 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$133,09913%3831$3,503$2,064,7382Focus
2Hubble 3D$87,00016%530$1,642$11,017,09218Warner Bros. / IMAX
3Under the Sea 3D$23,121-1%130$1,779$23,016,02975Warner Bros. / IMAX
4Sex and the City 2$20,19835%97-59$208$94,971,8538Warner Bros. / New Line
5Jonah Hex$15,24566%46-19$331$10,216,4235Warner Bros.
6Clash of the Titans (2010)$5,80216%67-63$87$163,202,91816Warner Bros.
7City Island$5,42314%49-16$111$6,585,78218Anchor Bay
8Just Wright$4,87324%56-24$87$21,485,50010Fox Searchlight
9I Hate Luv Storys$3,97656%35--$114$833,0803UTV
10The Back-up Plan$2,82363%25-36$113$37,485,79413CBS Films
11Avatar$1,6269%4-5$407$749,704,53931Fox
12The Secret of Kells$40314%6-4$67$687,21820GKIDS
13Princess Kaiulani$334-36%3-3$111$856,21110Roadside Attractions
14The Square (2010)$2411%4-1$60$405,37715Apparition