Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Aug. 3 2010

Wide (1000+)

#TitleTue, Aug. 3 2010LocationsAvg.TotalWks.Dist.
1Inception$4,122,497-4%3,545-247$1,163$201,725,6283Warner Bros.
2Dinner for Schmucks$3,419,913-4%2,911--$1,175$30,500,2331Paramount / DreamWorks
3Salt$2,723,2645%3,6120$754$76,359,3092Sony / Columbia
4Despicable Me$2,630,1259%3,6022$730$195,373,8904Universal
5Cats & Dogs: The Revenge of Kitty Galore$2,089,08322%3,705--$564$16,077,5791Warner Bros.
6Charlie St. Cloud$1,834,2255%2,718--$675$15,968,7951Universal
7Toy Story 3$964,63814%2,105-661$458$391,571,1777Disney
8Ramona and Beezus$867,39726%2,7190$319$17,929,9032Fox
9The Sorcerer's Apprentice$736,42711%2,524-980$292$53,427,2813Disney
10The Twilight Saga: Eclipse$696,7547%2,334-787$299$289,545,1125Summit
11Grown Ups$657,1546%2,269-590$290$152,039,9226Sony / Columbia
12The Last Airbender$256,5202%1,238-889$207$127,801,9695Paramount

Limited (100 — 999)

#TitleTue, Aug. 3 2010LocationsAvg.TotalWks.Dist.
1The Kids Are All Right$503,18524%847646$594$10,544,0434Focus
2Shrek Forever After$141,92134%330128$430$235,895,12411Paramount / DreamWorks
3Predators$140,732-12%873-973$161$49,792,0864Fox
4Knight and Day$94,95113%831-434$114$74,364,3906Fox
5The Karate Kid (2010)$86,736-7%461-319$188$173,112,3478Sony / Columbia
6Iron Man 2$52,66810%286-44$184$311,517,68313Paramount
7The A-Team$46,98317%282-14$167$76,251,2278Fox
8Winter's Bone$44,00917%13910$317$4,099,9678Roadside Attractions
9Marmaduke$35,82038%230-24$156$32,977,6569Fox
10Cyrus$35,0698%216-238$162$6,972,4847Fox Searchlight
11Killers$25,57913%219-14$117$46,701,6619Lionsgate
12Letters to Juliet$22,91823%173-61$132$52,793,34212Summit
13Get Him to the Greek$22,475-9%155-66$145$60,806,1359Universal
14Robin Hood$12,6505%115-56$110$105,244,46012Universal

Platform (1 — 99)

#TitleTue, Aug. 3 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$93,03216%530$1,755$12,316,81620Warner Bros. / IMAX
2Under the Sea 3D$30,65824%130$2,358$23,366,68577Warner Bros. / IMAX
3Date Night$10,3587%76-32$136$98,557,94517Fox
4Jonah Hex$9,61421%83-93$116$10,509,0907Warner Bros.
5Solitary Man$6,619-26%63-42$105$4,149,60611Anchor Bay
6Sex and the City 2$5,736-9%42-27$137$95,148,75010Warner Bros. / New Line
7The Concert$3,107-15%2--$1,554$28,4972Weinstein Company
8City Island$1,26962%15-25$85$6,647,95920Anchor Bay
9The Dry Land$950-12%5--$190$9,3811Freestyle
10Avatar$77235%2-1$386$749,749,64633Fox
11Splice$451-48%14-25$32$17,009,2119Warner Bros
12Princess Kaiulani$11635%20$58$59,62812Roadside Attractions