Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Fri, Aug. 20 2010

Wide (1000+)

#TitleFri, Aug. 20 2010LocationsAvg.TotalWks.Dist.
1The Expendables$4,932,86181%3,2700$1,509$53,321,9462Lionsgate
2Vampires Suck$4,450,18290%3,233--$1,376$10,814,0841Fox
3Lottery Ticket$3,860,890--1,973--$1,957$3,860,8901Warner Bros.
4Eat Pray Love$3,745,78140%3,0820$1,215$38,848,6972Sony / Columbia
5Piranha 3D$3,600,707--2,470--$1,458$3,600,7071Weinstein Company
6The Other Guys$3,027,10277%3,472-179$872$81,117,2473Sony / Columbia
7The Switch (2010)$2,701,800--2,012--$1,343$2,701,8001Miramax
8Nanny McPhee Returns$2,672,640--2,784--$960$2,672,6401Universal
9Inception$2,176,57470%2,401-719$907$256,369,9896Warner Bros.
10Scott Pilgrim vs. the World$1,649,40558%2,8202$585$17,345,6902Universal
11Despicable Me$1,218,62038%2,236-687$545$227,613,5457Universal
12Dinner for Schmucks$1,088,51145%2,149-897$507$63,368,6254Paramount / DreamWorks
13Step Up 3D$961,11325%1,592-847$604$34,679,6633Disney
14Cats & Dogs: The Revenge of Kitty Galore$415,991-25%1,580-1148$263$38,375,4684Warner Bros.
15Salt$100,677-85%1,794-1040$56$107,485,7705Sony / Columbia

Limited (100 — 999)

#TitleFri, Aug. 20 2010LocationsAvg.TotalWks.Dist.
1Toy Story 3$368,72511%730-489$505$402,649,24310Disney
2The Kids Are All Right$206,93324%404-426$512$17,628,4457Focus
3The Twilight Saga: Eclipse$175,179-8%557-655$315$296,825,1138Summit
4Charlie St. Cloud$161,750-23%647-1436$250$30,032,3454Universal
5Grown Ups$132,92537%424-544$314$158,657,1219Sony / Columbia
6Ramona and Beezus$111,81111%388-244$288$23,997,5815Fox
7The Karate Kid (2010)$104,686--314-58$333$175,241,00711Sony / Columbia
8Knight and Day$86,409172%277-33$312$75,505,5669Fox
9Hubble 3D$84,81020%15197$562$13,765,98223Warner Bros. / IMAX
10Shrek Forever After$74,08748%232-22$319$237,533,33314Paramount / DreamWorks
11Predators$71,564131%234-109$306$51,268,8077Fox
12Winter's Bone$53,82489%130-6$414$5,022,54911Roadside Attractions
13The Last Airbender$51,60416%223-141$231$129,948,6518Paramount
14The A-Team$32,87369%151-53$218$76,905,26811Fox
15Marmaduke$20,07312%122-29$165$33,432,46212Fox

Platform (1 — 99)

#TitleFri, Aug. 20 2010LocationsAvg.TotalWks.Dist.
1Peepli Live$43,825144%706$626$481,5382UTV Communications
2Under the Sea 3D$19,719-17%160$1,232$23,790,51280Warner Bros. / IMAX
3Flipped$14,9860%29-15$517$535,8543Warner Bros.
4Farewell (L'affaire Farewell)$14,580--27--$540$348,7345NeoClassics
5The Tillman Story$13,832--4--$3,458$13,8321Weinstein Company
6The Concert$10,5306%201$527$245,8025Weinstein Company
7La Soga$10,013100%209$501$84,65127-57 Releasing
8Cyrus$9,50727%56-28$170$7,293,82710Fox Searchlight
9Letters to Juliet$5,760-7%35-26$165$53,010,11215Summit
10Solitary Man$4,99840%19-9$263$4,275,61314Anchor Bay
11Middle Men$4,331-66%16-236$271$712,9773Paramount
12The Disappearance of Alice Creed$4,00511%8-4$501$98,8743Anchor Bay
13Tales From Earthsea$3,11622%50$623$34,2052Disney
14City Island$4106%4-4$103$6,667,77623Anchor Bay
15Princess Kaiulani$410-26%1-2$410$869,08515Roadside Attractions