Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Mon, Aug. 30 2010

Wide (1000+)

#TitleMon, Aug. 30 2010LocationsAvg.TotalWks.Dist.
1Takers$1,757,321-67%2,206--$797$22,269,6251Sony / Screen Gems
2The Last Exorcism$1,352,249-65%2,874--$471$21,718,8621Lionsgate
3The Expendables$915,504-68%3,398128$269$82,955,6873Lionsgate
4Eat Pray Love$804,011-58%3,10826$259$61,335,3373Sony / Columbia
5The Other Guys$636,456-62%3,181-291$200$99,654,6284Sony / Columbia
6Inception$514,251-62%2,070-331$248$271,034,1717Warner Bros.
7Piranha 3D$463,065-64%2,49121$186$18,729,9542Weinstein Company
8The Switch (2010)$450,807-62%2,0175$224$16,860,8162Miramax
9Nanny McPhee Returns$433,775-68%2,79814$155$17,425,0602Universal
10Vampires Suck$395,207-68%3,2330$122$28,229,4632Fox
11Scott Pilgrim vs. the World$305,370-58%1,566-1254$195$26,472,3153Universal
12Despicable Me$292,685-66%1,833-403$160$236,568,7708Universal
13Lottery Ticket$281,161-72%1,9730$143$17,565,8022Warner Bros.
14Dinner for Schmucks$184,819-59%1,501-648$123$69,389,1915Paramount / DreamWorks
15Salt$183,438-63%1,168-626$157$113,444,0826Sony / Columbia

Limited (100 — 999)

#TitleMon, Aug. 30 2010LocationsAvg.TotalWks.Dist.
1Avatar$419,611-66%812--$517$754,193,50037Fox
2Step Up 3D$133,548-60%901-691$148$39,848,8524Disney
3Toy Story 3$122,720-61%600-130$205$405,781,94111Disney
4Cats & Dogs: The Revenge of Kitty Galore$70,010-70%823-757$85$41,349,2545Warner Bros.
5The Twilight Saga: Eclipse$59,479-60%476-81$125$298,087,2319Summit
6The Kids Are All Right$56,079-59%342-62$164$19,205,7808Focus
7Hubble 3D$43,291-56%1510$287$14,601,98224Warner Bros. / IMAX
8The Last Airbender$39,472-68%30683$129$130,629,7289Paramount
9Ramona and Beezus$32,846-64%354-34$93$24,850,2016Fox
10Knight and Day$19,406-54%229-48$85$76,005,57010Fox
11Shrek Forever After$17,170-69%207-25$83$238,070,96015Paramount / DreamWorks
12Charlie St. Cloud$16,650-68%333-314$50$30,766,5255Universal
13Winter's Bone$16,281-59%119-12$137$5,448,39812Roadside Attractions
14Predators$14,051-63%187-47$75$51,633,0738Fox

Platform (1 — 99)

#TitleMon, Aug. 30 2010LocationsAvg.TotalWks.Dist.
1Under the Sea 3D$12,276-17%160$767$23,996,13581Warner Bros. / IMAX
2Flipped$8,092-61%26-3$311$679,2014Warner Bros.
3The A-Team$5,284-65%92-59$57$77,101,74312Fox
4The Concert$4,683-70%200$234$374,9646Weinstein Company
5Marmaduke$4,461-66%66-56$68$33,570,68713Fox
6The Tillman Story$4,085-59%51$817$112,1702Weinstein Company
7Peepli Live$2,956-83%45-25$66$707,7303UTV Communications
8Farewell (L'affaire Farewell)$2,931-66%21-6$140$450,7336NeoClassics
9Cyrus$2,639-46%32-24$82$7,355,75411Fox Searchlight
10The Disappearance of Alice Creed$1,601-41%7-1$229$130,8024Anchor Bay
11La Soga$1,284-82%12-8$107$145,71637-57 Releasing
12Solitary Man$1,196-62%190$63$4,318,72415Anchor Bay
13Princess Kaiulani$305-32%10$305$872,17416Roadside Attractions
14The People I've Slept With$126-82%1--$126$11,2443People Pictures
15Tales From Earthsea$84-73%1-4$84$48,1273Disney
16City Island$56-71%1-3$56$6,670,76824Anchor Bay