Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Sun, Sep. 5 2010

Wide (1000+)

#TitleSun, Sep. 5 2010LocationsAvg.TotalWks.Dist.
1The American$4,491,927-7%2,823--$1,591$16,321,5751Focus
2Machete$3,744,514-2%2,670--$1,402$11,416,1641Fox
3Takers$3,606,969-14%2,2060$1,635$37,327,5572Sony / Screen Gems
4The Expendables$2,513,2002%3,3980$740$92,187,9034Lionsgate
5The Last Exorcism$2,328,285-16%2,8740$810$32,114,3602Lionsgate
6Going the Distance (2010)$2,267,517-5%3,030--$748$6,884,9641Warner Bros. / New Line
7The Other Guys$1,975,4551%2,607-574$758$106,754,1005Sony / Columbia
8Inception$1,717,1801%1,704-366$1,008$277,145,5038Warner Bros.
9Eat Pray Love$1,707,006-3%2,663-445$641$68,904,7924Sony / Columbia
10Nanny McPhee Returns$1,259,220-10%2,708-90$465$22,399,9003Universal
11Despicable Me$1,152,100-1%1,600-233$720$240,434,9659Universal
12The Switch (2010)$1,116,805-3%1,885-132$592$21,494,6973Miramax
13Vampires Suck$1,085,983-16%2,434-799$446$32,494,8243Fox
14Piranha 3D$925,1523%1,789-702$517$22,528,0653Weinstein Company
15Toy Story 3$760,8790%1,520920$501$408,100,17412Disney
16Lottery Ticket$730,467-19%1,310-663$558$20,509,0853Warner Bros.

Limited (100 — 999)

#TitleSun, Sep. 5 2010LocationsAvg.TotalWks.Dist.
1Avatar$851,3371%812--$1,048$757,543,63438Fox
2Scott Pilgrim vs. the World$556,830-3%807-759$690$28,835,3854Universal
3Salt$464,752-2%705-463$659$115,218,4687Sony / Columbia
4Dinner for Schmucks$389,0702%804-697$484$70,923,1746Paramount / DreamWorks
5Step Up 3D$301,085-1%434-467$694$41,083,5405Disney
6Grown Ups$235,7954%383120$616$160,047,47211Sony / Columbia
7Cats & Dogs: The Revenge of Kitty Galore$178,333-1%455-368$392$42,032,2446Warner Bros.
8The Twilight Saga: Eclipse$157,086-4%396-80$397$298,687,34110Summit
9The Kids Are All Right$133,835-15%239-103$560$19,790,6479Focus
10The Last Airbender$118,272-8%257-49$460$131,058,41910Paramount
11Hubble 3D$112,5481%123-28$915$14,992,57225Warner Bros. / IMAX
12Ramona and Beezus$95,960-10%305-49$315$25,205,0487Fox
13The Karate Kid (2010)$91,427-10%227-28$403$176,238,16513Sony / Columbia
14Shrek Forever After$78,6510%179-28$439$238,319,04316Paramount / DreamWorks
15Charlie St. Cloud$56,100-7%220-113$255$30,966,9006Universal
16Knight and Day$47,184-11%142-87$332$76,203,92211Fox
17Predators$44,03523%111-76$397$51,775,3209Fox

Platform (1 — 99)

#TitleSun, Sep. 5 2010LocationsAvg.TotalWks.Dist.
1We Are Family$113,7803%78--$1,459$296,9071UTV Communications
2The Tillman Story$50,060-4%2419$2,086$260,4793Weinstein Company
3Winter's Bone$41,057-11%90-27$456$5,608,96313Roadside Attractions
4The A-Team$32,42696%54-38$600$77,179,35713Fox
5Under the Sea 3D$23,068-13%160$1,442$24,090,39582Warner Bros. / IMAX
6Marmaduke$20,02578%45-21$445$33,620,74114Fox
7Flipped$18,783-3%282$671$751,0465Warner Bros.
8The Concert$16,864-8%200$843$439,2467Weinstein Company
9Peepli Live$11,470-5%26-19$441$748,1284UTV Communications
10Farewell (L'affaire Farewell)$9,451-11%18-3$525$485,1947NeoClassics
11Cyrus$4,841-13%26-6$186$7,378,45812Fox Searchlight
12Solitary Man$3,899-2%245$162$4,337,37816Anchor Bay
13La Soga$3,78928%5-7$758$159,39247-57 Releasing
14The Disappearance of Alice Creed$3,4709%6-1$578$144,4205Anchor Bay
15White Wedding (2009)$1,7593%4--$440$5,8591Dada Films
16Princess Kaiulani$180-78%32$60$874,79817Roadside Attractions