Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, Sep. 7 2010

Wide (1000+)

#TitleTue, Sep. 7 2010LocationsAvg.TotalWks.Dist.
1The American$1,073,258-69%2,823--$380$20,879,3761Focus
2Machete$1,012,596-62%2,670--$379$15,115,4841Fox
3Takers$778,411-71%2,2060$353$40,765,2282Sony / Screen Gems
4Going the Distance (2010)$616,264-62%3,030--$203$9,124,5541Warner Bros. / New Line
5The Expendables$497,432-71%3,3980$146$94,383,0264Lionsgate
6Eat Pray Love$484,327-65%2,663-445$182$70,763,9714Sony / Columbia
7The Last Exorcism$447,231-68%2,8740$156$33,969,8062Lionsgate
8The Other Guys$337,980-75%2,607-574$130$108,468,8195Sony / Columbia
9Inception$329,334-75%1,704-366$193$278,786,9438Warner Bros.
10The Switch (2010)$253,262-68%1,885-132$134$22,545,4633Miramax
11Piranha 3D$202,088-65%1,789-702$113$23,308,0473Weinstein Company
12Nanny McPhee Returns$175,985-86%2,708-90$65$23,848,6453Universal
13Despicable Me$135,985-87%1,600-233$85$241,634,6159Universal
14Vampires Suck$126,615-83%2,434-799$52$33,367,2173Fox
15Lottery Ticket$116,410-79%1,310-663$89$21,191,3823Warner Bros.
16Toy Story 3$109,923-86%1,520920$72$409,000,33112Disney

Limited (100 — 999)

#TitleTue, Sep. 7 2010LocationsAvg.TotalWks.Dist.
1Avatar$182,484-74%8120$225$758,430,32438Fox
2Scott Pilgrim vs. the World$125,085-71%807-759$155$29,392,2154Universal
3Salt$87,469-75%705-463$124$115,649,1317Sony / Columbia
4Dinner for Schmucks$64,970-73%804-697$81$71,231,7866Paramount / DreamWorks
5Step Up 3D$62,785-69%434-467$145$41,347,1825Disney
6The Kids Are All Right$30,849-69%239-103$129$19,922,1079Focus
7The Twilight Saga: Eclipse$30,685-72%396-80$77$298,829,15110Summit
8Hubble 3D$28,350-74%123-28$230$15,138,77225Warner Bros. / IMAX
9The Last Airbender$21,827-78%257-49$85$131,178,97810Paramount
10Cats & Dogs: The Revenge of Kitty Galore$21,250-88%455-368$47$42,230,5736Warner Bros.
11Ramona and Beezus$12,559-88%305-49$41$25,318,7597Fox
12Charlie St. Cloud$9,895-71%220-113$45$31,010,9056Universal
13Shrek Forever After$8,824-83%179-28$49$238,380,81116Paramount / DreamWorks
14Knight and Day$6,855-75%142-87$48$76,238,59411Fox
15Predators$5,364-60%111-76$48$51,794,1979Fox

Platform (1 — 99)

#TitleTue, Sep. 7 2010LocationsAvg.TotalWks.Dist.
1The Tillman Story$12,630-71%2419$526$316,1903Weinstein Company
2Winter's Bone$10,139-68%93-26$109$5,650,14513Roadside Attractions
3Under the Sea 3D$4,593-78%160$287$24,115,54782Warner Bros. / IMAX
4Flipped$4,167-78%282$149$774,3035Warner Bros.
5The A-Team$3,145-61%54-38$58$77,190,47913Fox
6The Concert$3,010-79%200$151$456,4267Weinstein Company
7Marmaduke$1,607-83%45-21$36$33,631,95414Fox
8Cyrus$1,454-45%26-6$56$7,382,56212Fox Searchlight
9La Soga$1,200-51%5-7$240$163,03247-57 Releasing
10Solitary Man$1,018-51%245$42$4,340,66116Anchor Bay
11The Disappearance of Alice Creed$881-67%6-1$147$147,9535Anchor Bay
12Princess Kaiulani$632-58%32$211$876,93617Roadside Attractions
13White Wedding (2009)$358-69%4--$90$7,3621Dada Films