Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Wed, Sep. 8 2010

Wide (1000+)

#TitleWed, Sep. 8 2010LocationsAvg.TotalWks.Dist.
1The American$834,188-22%2,823102$295$21,713,5641Focus
2Machete$818,966-19%2,670--$307$15,934,4501Fox
3Takers$642,393-17%2,2060$291$41,407,6212Sony / Screen Gems
4Going the Distance (2010)$534,376-13%3,030--$176$9,658,9301Warner Bros. / New Line
5Eat Pray Love$477,799-1%2,663-360$179$71,241,7704Sony / Columbia
6The Expendables$443,432-11%3,3980$130$94,826,4584Lionsgate
7The Last Exorcism$405,857-9%2,8740$141$34,375,6632Lionsgate
8The Other Guys$316,127-6%2,607-397$121$108,784,9465Sony / Columbia
9Inception$309,408-6%1,704-219$182$279,096,3518Warner Bros.
10The Switch (2010)$221,728-12%1,885-132$118$22,767,1913Miramax
11Piranha 3D$170,086-16%1,789-702$95$23,478,1333Weinstein Company
12Nanny McPhee Returns$135,445-23%2,708-90$50$23,984,0903Universal
13Vampires Suck$110,331-13%2,434-799$45$33,477,5483Fox
14Lottery Ticket$104,161-11%1,310-508$80$21,295,5433Warner Bros.
15Despicable Me$104,030-23%1,600-91$65$241,738,6459Universal
16Toy Story 3$90,760-17%1,520920$60$409,091,09112Disney

Limited (100 — 999)

#TitleWed, Sep. 8 2010LocationsAvg.TotalWks.Dist.
1Avatar$196,5538%8120$242$758,626,87738Fox
2Scott Pilgrim vs. the World$108,945-13%807-462$135$29,501,1604Universal
3Salt$83,710-4%705-307$119$115,732,8417Sony / Columbia
4Dinner for Schmucks$61,086-6%804-697$76$71,292,8726Paramount / DreamWorks
5Step Up 3D$49,883-21%434-323$115$41,397,0655Disney
6The Twilight Saga: Eclipse$30,495-1%396-80$77$298,859,64610Summit
7Hubble 3D$28,5641%123-28$232$15,167,33625Warner Bros. / IMAX
8The Kids Are All Right$27,776-10%239-103$116$19,949,8839Focus
9The Last Airbender$17,936-18%257-49$70$131,196,91410Paramount
10Cats & Dogs: The Revenge of Kitty Galore$14,452-32%455-264$32$42,245,0256Warner Bros.
11Charlie St. Cloud$9,825-1%220-50$45$31,020,7306Universal
12Ramona and Beezus$8,333-34%305-49$27$25,327,0927Fox
13Shrek Forever After$7,568-14%179-28$42$238,388,37916Paramount / DreamWorks
14Knight and Day$7,2295%142-87$51$76,245,82311Fox
15Predators$5,103-5%111-76$46$51,799,3009Fox

Platform (1 — 99)

#TitleWed, Sep. 8 2010LocationsAvg.TotalWks.Dist.
1The Tillman Story$11,687-7%2419$487$328,0573Weinstein Company
2Winter's Bone$10,084-1%93-26$108$5,660,22913Roadside Attractions
3Under the Sea 3D$6,69046%160$418$24,122,23782Warner Bros. / IMAX
4Flipped$3,895-7%282$139$778,1985Warner Bros.
5The Concert$3,72824%200$186$460,1547Weinstein Company
6The A-Team$2,693-14%54-38$50$77,193,17213Fox
7La Soga$1,116-7%5-7$223$164,14847-57 Releasing
8The Disappearance of Alice Creed$9619%6-1$160$148,9145Anchor Bay
9Solitary Man$941-8%245$39$4,341,63916Anchor Bay
10Cyrus$805-45%26-6$31$7,383,36712Fox Searchlight
11Princess Kaiulani$75019%32$250$877,68617Roadside Attractions
12Marmaduke$733-54%45-21$16$33,632,68714Fox
13White Wedding (2009)$46430%4--$116$7,8261Dada Films