Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Mon, Sep. 13 2010

Wide (1000+)

#TitleMon, Sep. 13 2010LocationsAvg.TotalWks.Dist.
1Resident Evil: Afterlife$2,046,236-66%3,203--$639$28,696,5001Sony / Screen Gems
2The American$436,040-68%2,83310$154$28,547,3982Focus
3Machete$419,738-65%2,6788$157$21,336,4472Fox
4Takers$397,191-68%2,191-15$181$48,077,9743Sony / Screen Gems
5Going the Distance (2010)$308,038-65%3,0300$102$14,260,3602Warner Bros. / New Line
6Eat Pray Love$279,592-65%2,339-324$120$74,940,5565Sony / Columbia
7The Expendables$267,036-67%3,058-340$87$98,733,3005Lionsgate
8The Other Guys$215,204-72%2,246-361$96$112,657,6126Sony / Columbia
9Inception$211,198-68%1,583-121$133$282,423,1769Warner Bros.
10The Last Exorcism$203,947-71%2,731-143$75$38,266,2693Lionsgate
11The Switch (2010)$135,329-70%1,595-290$85$25,141,1614Miramax
12Nanny McPhee Returns$82,740-87%2,364-344$35$26,363,7854Universal
13Despicable Me$68,995-87%1,375-225$50$243,600,96510Universal
14The Twilight Saga: Eclipse$63,033-68%1,187791$53$299,696,89711Summit
15Vampires Suck$54,977-83%1,670-764$33$35,137,8304Fox

Limited (100 — 999)

#TitleMon, Sep. 13 2010LocationsAvg.TotalWks.Dist.
1Lottery Ticket$65,560-76%905-405$72$22,679,2294Warner Bros.
2Scott Pilgrim vs. the World$64,995-68%619-188$105$30,503,3105Universal
3Avatar$63,609-71%436-376$146$759,626,38739Fox
4Piranha 3D$53,957-70%825-964$65$24,391,1254Weinstein Company
5Toy Story 3$43,390-84%712-808$61$410,019,42713Disney
6Dinner for Schmucks$32,585-67%536-268$61$71,865,3607Paramount / DreamWorks
7Flipped$27,601-77%442414$62$1,292,1166Warner Bros.
8The Kids Are All Right$21,552-67%218-21$99$20,263,50010Focus
9Cats & Dogs: The Revenge of Kitty Galore$19,312-85%425-30$45$42,692,1997Warner Bros.
10The Last Airbender$12,063-77%220-37$55$131,408,95111Paramount
11Winter's Bone$11,959-68%11626$103$5,820,86014Roadside Attractions
12Ramona and Beezus$7,140-87%275-30$26$25,530,9798Fox
13Charlie St. Cloud$5,775-75%190-30$30$31,142,7257Universal

Platform (1 — 99)

#TitleMon, Sep. 13 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$22,800-70%60-63$380$15,408,06326Warner Bros. / IMAX
2The Tillman Story$8,343-63%251$334$430,6184Weinstein Company
3Under the Sea 3D$5,153-51%0-16--$24,164,82083Warner Bros. / IMAX
4Predators$4,326-62%86-25$50$51,860,56210Fox
5Knight and Day$4,287-60%93-49$46$76,312,00312Fox
6The Concert$3,052-75%19-1$161$506,2398Weinstein Company
7The Romantics$2,297-84%2--$1,149$47,8241Four of a Kind
8Cyrus$2,227-45%260$86$7,402,03813Fox Searchlight
9Bran Nue Dae$1,940-69%16--$121$25,4671Freestyle Releasing
10La Soga$1,214-84%72$173$194,86957-57 Releasing
11Solitary Man$509-63%9-15$57$4,348,25417Anchor Bay
12Princess Kaiulani$444-48%30$148$881,13518Roadside Attractions
13The Disappearance of Alice Creed$438-66%4-2$110$154,3926Anchor Bay
14White Wedding (2009)$161-70%2-2$81$11,0692Dada Films