Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Tue, Sep. 14 2010

Wide (1000+)

#TitleTue, Sep. 14 2010LocationsAvg.TotalWks.Dist.
1Resident Evil: Afterlife$2,061,6611%3,203--$644$30,758,1611Sony / Screen Gems
2The American$599,50937%2,83310$212$29,146,9072Focus
3Machete$497,33618%2,6788$186$21,833,7832Fox
4Takers$474,20119%2,191-15$216$48,552,1753Sony / Screen Gems
5Going the Distance (2010)$451,16546%3,0300$149$14,711,5252Warner Bros. / New Line
6Eat Pray Love$376,88135%2,339-324$161$75,317,4375Sony / Columbia
7The Expendables$325,66222%3,058-340$106$99,058,9625Lionsgate
8The Other Guys$274,60228%2,246-361$122$112,932,2146Sony / Columbia
9Inception$258,05222%1,583-121$163$282,681,2289Warner Bros.
10The Last Exorcism$229,95513%2,731-143$84$38,496,2243Lionsgate
11The Switch (2010)$192,94243%1,595-290$121$25,334,1034Miramax
12Nanny McPhee Returns$107,51030%2,364-344$45$26,471,2954Universal
13Despicable Me$83,16521%1,375-225$60$243,684,13010Universal
14The Twilight Saga: Eclipse$65,3174%1,187791$55$299,762,21411Summit
15Vampires Suck$56,1682%1,670-764$34$35,193,9984Fox

Limited (100 — 999)

#TitleTue, Sep. 14 2010LocationsAvg.TotalWks.Dist.
1Scott Pilgrim vs. the World$74,28014%619-188$120$30,577,5905Universal
2Lottery Ticket$74,04913%905-405$82$22,753,2784Warner Bros.
3Piranha 3D$71,40532%825-964$87$24,462,5304Weinstein Company
4Avatar$66,7045%436-376$153$759,693,09139Fox
5Toy Story 3$50,72717%712-808$71$410,070,15413Disney
6Dinner for Schmucks$40,74725%536-268$76$71,906,1077Paramount / DreamWorks
7Flipped$36,37532%442414$82$1,328,4916Warner Bros.
8The Kids Are All Right$29,95639%218-21$137$20,293,45610Focus
9Cats & Dogs: The Revenge of Kitty Galore$20,9819%425-30$49$42,713,1807Warner Bros.
10Winter's Bone$14,33420%11623$124$5,835,19414Roadside Attractions
11The Last Airbender$13,62013%220-37$62$131,422,57111Paramount
12Ramona and Beezus$7,4865%275-30$27$25,538,4658Fox
13Charlie St. Cloud$6,65015%190-30$35$31,149,3757Universal

Platform (1 — 99)

#TitleTue, Sep. 14 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$24,4377%60-63$407$15,432,50026Warner Bros. / IMAX
2The Tillman Story$10,15222%251$406$440,7704Weinstein Company
3Predators$5,37224%86-25$62$51,865,93410Fox
4Knight and Day$5,32024%93-49$57$76,317,32312Fox
5Under the Sea 3D$3,763-27%0-16--$24,168,58383Warner Bros. / IMAX
6The Concert$3,3068%19-1$174$509,5458Weinstein Company
7Bran Nue Dae$3,09159%16--$193$28,5581Freestyle Releasing
8La Soga$3,024149%72$432$197,89357-57 Releasing
9The Romantics$2,78421%2--$1,392$50,6081Four of a Kind
10Cyrus$2,58516%260$99$7,404,62313Fox Searchlight
11Solitary Man$81360%9-15$90$4,349,06717Anchor Bay
12The Disappearance of Alice Creed$67955%4-2$170$155,0716Anchor Bay
13Princess Kaiulani$314-29%30$105$881,44918Roadside Attractions
14White Wedding (2009)$22238%2-2$111$11,2912Dada Films