Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Wed, Sep. 15 2010

Wide (1000+)

#TitleWed, Sep. 15 2010LocationsAvg.TotalWks.Dist.
1Resident Evil: Afterlife$1,563,125-24%3,203--$488$32,321,2861Sony / Screen Gems
2The American$465,198-22%2,83310$164$29,612,1052Focus
3Machete$400,639-19%2,6788$150$22,234,4222Fox
4Takers$390,892-18%2,191-15$178$48,943,0673Sony / Screen Gems
5Going the Distance (2010)$344,391-24%3,0300$114$15,055,9162Warner Bros. / New Line
6Eat Pray Love$321,816-15%2,339-324$138$75,639,2535Sony / Columbia
7The Expendables$281,895-13%3,058-340$92$99,340,8575Lionsgate
8The Other Guys$238,265-13%2,246-361$106$113,170,4796Sony / Columbia
9Inception$229,416-11%1,583-121$145$282,910,6449Warner Bros.
10The Last Exorcism$198,651-14%2,731-143$73$38,694,8753Lionsgate
11The Switch (2010)$162,225-16%1,595-290$102$25,496,3284Miramax
12Nanny McPhee Returns$82,740-23%2,364-344$35$26,554,0354Universal
13Despicable Me$68,225-18%1,375-225$50$243,752,35510Universal
14The Twilight Saga: Eclipse$61,125-6%1,187791$51$299,823,33911Summit
15Vampires Suck$51,056-9%1,670-764$31$35,245,0544Fox

Limited (100 — 999)

#TitleWed, Sep. 15 2010LocationsAvg.TotalWks.Dist.
1Avatar$70,5146%436-376$162$759,763,60539Fox
2Scott Pilgrim vs. the World$67,945-9%619-188$110$30,645,5355Universal
3Lottery Ticket$62,202-16%905-405$69$22,815,4804Warner Bros.
4Piranha 3D$54,047-24%825-964$66$24,516,5774Weinstein Company
5Toy Story 3$45,825-10%712-808$64$410,115,97913Disney
6Dinner for Schmucks$37,204-9%536-268$69$71,943,3117Paramount / DreamWorks
7Flipped$32,835-10%442414$74$1,361,3266Warner Bros.
8The Kids Are All Right$27,142-9%218-21$125$20,320,59810Focus
9Cats & Dogs: The Revenge of Kitty Galore$16,446-22%425-30$39$42,729,6267Warner Bros.
10Winter's Bone$14,5762%11623$126$5,849,95014Roadside Attractions
11The Last Airbender$11,484-16%220-37$52$131,434,05511Paramount
12Ramona and Beezus$7,032-6%275-30$26$25,545,4978Fox
13Charlie St. Cloud$6,555-1%190-30$35$31,155,9307Universal

Platform (1 — 99)

#TitleWed, Sep. 15 2010LocationsAvg.TotalWks.Dist.
1Never Let Me Go$25,120--4--$6,280$25,1200Fox Searchlight
2Hubble 3D$24,8462%60-63$414$15,457,34626Warner Bros. / IMAX
3The Tillman Story$8,397-17%251$336$449,1674Weinstein Company
4Knight and Day$4,964-7%93-49$53$76,322,28712Fox
5The Concert$4,66941%19-1$246$514,2148Weinstein Company
6Predators$4,567-15%86-25$53$51,870,50110Fox
7Under the Sea 3D$4,40717%0-16--$24,172,99083Warner Bros. / IMAX
8The Romantics$2,420-13%2--$1,210$53,0281Four of a Kind
9Bran Nue Dae$2,296-26%16--$144$30,8541Freestyle Releasing
10Cyrus$2,205-15%260$85$7,406,82813Fox Searchlight
11La Soga$1,169-61%72$167$199,06257-57 Releasing
12Solitary Man$91112%9-15$101$4,349,97817Anchor Bay
13The Disappearance of Alice Creed$413-39%4-2$103$155,4846Anchor Bay
14White Wedding (2009)$25816%2-2$129$11,5492Dada Films
15Princess Kaiulani$235-25%30$78$881,68418Roadside Attractions