Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Fri, Sep. 17 2010

Wide (1000+)

#TitleFri, Sep. 17 2010LocationsAvg.TotalWks.Dist.
1The Town$8,348,436--2,861--$2,918$8,348,4361Warner Bros.
2Easy A$6,787,163--2,856--$2,376$6,787,1631Sony / Screen Gems
3Devil$4,803,390--2,809--$1,710$4,803,3901Universal
4Resident Evil: Afterlife$3,001,29591%3,2096$935$36,892,6612Sony / Screen Gems
5Alpha and Omega$2,288,773--2,625--$872$2,288,7731Lionsgate
6Takers$919,501128%2,139-52$430$50,265,5654Sony / Screen Gems
7The American$833,99971%2,457-376$339$30,933,9533Focus
8Inception$593,802136%1,305-278$455$283,756,52010Warner Bros.
9The Other Guys$591,801127%1,827-419$324$114,023,1957Sony / Columbia
10Machete$530,38032%1,704-974$311$23,166,1843Fox
11Eat Pray Love$500,13544%1,668-671$300$76,485,9396Sony / Columbia
12Going the Distance (2010)$459,95728%2,007-1023$229$15,876,0163Warner Bros. / New Line
13The Expendables$399,57530%1,854-1204$216$100,046,8106Lionsgate
14The Last Exorcism$393,26190%2,013-718$195$39,295,2824Lionsgate
15The Switch (2010)$297,29671%1,158-437$257$25,967,4115Miramax
16Nanny McPhee Returns$222,985136%1,578-786$141$26,871,5805Universal

Limited (100 — 999)

#TitleFri, Sep. 17 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$198,245162%939-436$211$244,026,29511Universal
2Lottery Ticket$167,058161%677-228$247$23,046,6065Warner Bros.
3Vampires Suck$162,678211%964-706$169$35,460,1115Fox
4Scott Pilgrim vs. the World$105,62542%383-236$276$30,825,5256Universal
5Salt$96,021--335-149$287$116,759,4819Sony / Columbia
6Grown Ups$86,441--304-35$284$160,877,48413Sony / Columbia
7Dinner for Schmucks$72,30375%313-223$231$72,056,8238Paramount / DreamWorks
8Cats & Dogs: The Revenge of Kitty Galore$63,116255%360-65$175$42,810,5308Warner Bros.
9Avatar$61,187-25%129-307$474$759,906,04840Fox
10The Twilight Saga: Eclipse$60,524-15%339-848$179$299,955,11912Summit
11Flipped$53,58355%375-67$143$1,449,4947Warner Bros.
12Piranha 3D$47,967-25%264-561$182$24,628,2215Weinstein Company
13The Kids Are All Right$46,11165%169-49$273$20,394,63411Focus
14Ramona and Beezus$40,013483%260-15$154$25,592,3739Fox
15The Last Airbender$28,569127%174-46$164$131,475,19512Paramount
16Winter's Bone$26,82089%101-9$266$5,890,94115Roadside Attractions
17The Karate Kid (2010)$24,528--147-21$167$176,520,32715Sony / Columbia

Platform (1 — 99)

#TitleFri, Sep. 17 2010LocationsAvg.TotalWks.Dist.
1Catfish$87,032--12--$7,253$87,0321Universal / Rogue
2Hubble 3D$34,0088%633$540$15,522,87327Warner Bros. / IMAX
3Never Let Me Go$33,49668%4--$8,374$78,4951Fox Searchlight
4The Tillman Story$17,24181%283$616$475,9325Weinstein Company
5Knight and Day$13,389129%64-29$209$76,341,51813Fox
6We Are Family$11,883--78--$152$569,9053UTV Communications
7Predators$9,607113%55-31$175$51,884,62611Fox
8Jack Goes Boating$8,345--4--$2,086$8,3451Relativity / Overture
9Under the Sea 3D$7,67268%161$480$24,185,23184Warner Bros. / IMAX
10The Romantics$7,536225%1412$538$62,8942Four of a Kind
11Bran Nue Dae$4,892123%171$288$37,9382Freestyle Releasing
12The Concert$4,8096%201$240$523,5459Weinstein Company
13Queen of the Sun: What are the Bees Telling Us?$3,560--1--$3,560$3,5601Collective Eye
14Cyrus$2,97019%19-7$156$7,412,28914Fox Searchlight
15La Soga$1,72542%4-3$431$202,00667-57 Releasing
16Solitary Man$94720%7-2$135$4,351,71618Anchor Bay
17Sweethearts of the Prison Rodeo$803--2--$402$8031Cinema Purgatorio
18Princess Kaiulani$362-35%2-1$181$882,60619Roadside Attractions
19The Disappearance of Alice Creed$32472%3-1$108$155,9967Anchor Bay