Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Sun, Sep. 19 2010

Wide (1000+)

#TitleSun, Sep. 19 2010LocationsAvg.TotalWks.Dist.
1The Town$6,036,163-36%2,861--$2,110$23,808,0321Warner Bros.
2Easy A$3,816,571-46%2,856--$1,336$17,734,0401Sony / Screen Gems
3Resident Evil: Afterlife$2,739,568-36%3,2096$854$43,893,9582Sony / Screen Gems
4Alpha and Omega$2,687,476-35%2,625--$1,024$9,106,9061Lionsgate
5Devil$2,598,325-47%2,809--$925$12,289,3751Universal
6Takers$695,968-51%2,139-52$325$52,372,3494Sony / Screen Gems
7The American$632,641-48%2,457-376$257$32,772,4753Focus
8Machete$516,337-27%1,704-974$303$24,391,3543Fox
9Inception$462,656-49%1,305-278$355$285,129,85510Warner Bros.
10The Other Guys$446,226-52%1,827-419$244$115,403,4407Sony / Columbia
11Eat Pray Love$437,013-35%1,668-671$262$77,600,2356Sony / Columbia
12The Expendables$343,045-46%1,854-1204$185$101,020,5336Lionsgate
13Going the Distance (2010)$331,350-41%2,007-1023$165$16,771,3053Warner Bros. / New Line
14Nanny McPhee Returns$293,780-35%1,578-786$186$27,617,9405Universal
15The Last Exorcism$257,725-54%2,013-718$128$40,113,3704Lionsgate
16The Switch (2010)$214,597-49%1,158-437$185$26,600,1525Miramax

Limited (100 — 999)

#TitleSun, Sep. 19 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$278,480-36%939-436$297$244,739,01511Universal
2Lottery Ticket$150,138-51%677-228$222$23,505,3605Warner Bros.
3Vampires Suck$130,364-53%964-706$135$35,865,4455Fox
4Scott Pilgrim vs. the World$94,080-40%383-236$246$31,075,1256Universal
5Cats & Dogs: The Revenge of Kitty Galore$84,548-32%360-65$235$43,019,6338Warner Bros.
6Grown Ups$77,169-45%304-35$254$161,094,62513Sony / Columbia
7Avatar$71,603-32%129-307$555$760,083,04140Fox
8Salt$71,249-50%335-149$213$116,974,4269Sony / Columbia
9The Twilight Saga: Eclipse$55,164-41%339-848$163$300,103,07212Summit
10Dinner for Schmucks$48,685-51%313-223$156$72,204,5398Paramount / DreamWorks
11Ramona and Beezus$47,454-39%260-15$183$25,717,9739Fox
12Flipped$46,578-41%375-67$124$1,575,0837Warner Bros.
13The Kids Are All Right$38,868-48%169-49$230$20,507,87611Focus
14The Last Airbender$36,382-32%174-46$209$131,564,73112Paramount
15Piranha 3D$34,897-48%264-561$132$24,730,7205Weinstein Company
16The Karate Kid (2010)$27,641-37%147-21$188$176,591,61815Sony / Columbia
17Winter's Bone$25,511-32%101-9$253$5,954,17315Roadside Attractions

Platform (1 — 99)

#TitleSun, Sep. 19 2010LocationsAvg.TotalWks.Dist.
1Catfish$76,019-19%12--$6,335$257,2851Universal / Rogue
2Hubble 3D$54,885-15%633$871$15,642,57027Warner Bros. / IMAX
3Never Let Me Go$32,904-27%4--$8,226$156,7331Fox Searchlight
4The Tillman Story$16,738-37%283$598$519,3715Weinstein Company
5Under the Sea 3D$15,104-20%161$944$24,219,10684Warner Bros. / IMAX
6We Are Family$11,387-32%78--$146$597,9723UTV Communications
7The Concert$9,77310%201$489$542,1769Weinstein Company
8Predators$9,293-37%55-31$169$51,908,58011Fox
9The Romantics$8,383-18%1412$599$81,5032Four of a Kind
10Jack Goes Boating$8,202-34%4--$2,051$28,9161Relativity / Overture
11Knight and Day$6,459-62%64-29$101$76,364,87113Fox
12Bran Nue Dae$5,627-25%171$331$51,1082Freestyle Releasing
13Cyrus$2,697-34%19-7$142$7,419,05914Fox Searchlight
14Queen of the Sun: What are the Bees Telling Us?$2,320-27%1--$2,320$9,0691Collective Eye
15La Soga$2,087-21%4-3$522$206,72767-57 Releasing
16Solitary Man$734-24%7-2$105$4,353,41018Anchor Bay
17Princess Kaiulani$48433%2-1$242$883,45419Roadside Attractions
18Sweethearts of the Prison Rodeo$434-55%2--$217$2,1981Cinema Purgatorio
19The Disappearance of Alice Creed$228-8%3-1$76$156,4727Anchor Bay