Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Sep. 21 2010

Wide (1000+)

#TitleTue, Sep. 21 2010LocationsAvg.TotalWks.Dist.
1The Town$2,615,09014%2,861--$914$28,711,2961Warner Bros.
2Easy A$1,236,69615%2,856--$433$20,044,9451Sony / Screen Gems
3Resident Evil: Afterlife$905,8068%3,2096$282$45,638,7512Sony / Screen Gems
4Devil$856,4057%2,809--$305$13,946,3451Universal
5Alpha and Omega$364,66013%2,625--$139$9,795,6301Lionsgate
6The American$272,48131%2,457-376$111$33,252,5863Focus
7Takers$243,24913%2,139-52$114$52,830,1114Sony / Screen Gems
8Eat Pray Love$203,94630%1,668-671$122$77,961,4036Sony / Columbia
9Machete$187,9389%1,704-974$110$24,751,9413Fox
10Inception$178,13214%1,305-278$136$285,464,11310Warner Bros.
11The Other Guys$150,66515%1,827-419$82$115,685,3457Sony / Columbia
12Going the Distance (2010)$144,39723%2,007-1023$72$17,032,9313Warner Bros. / New Line
13The Expendables$128,82112%1,854-1204$69$101,264,1866Lionsgate
14The Switch (2010)$86,70929%1,158-437$75$26,754,0465Miramax
15The Last Exorcism$79,6211%2,013-718$40$40,272,0374Lionsgate
16Nanny McPhee Returns$55,55517%1,588-776$35$27,721,1355Universal

Limited (100 — 999)

#TitleTue, Sep. 21 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$51,98510%944-431$55$244,838,18511Universal
2Lottery Ticket$34,3699%677-228$51$23,571,2615Warner Bros.
3Scott Pilgrim vs. the World$30,8851%384-235$80$31,136,7306Universal
4Avatar$30,04425%129-307$233$760,137,07040Fox
5Vampires Suck$24,4503%964-706$25$35,913,7355Fox
6Dinner for Schmucks$19,72211%313-223$63$72,242,0918Paramount / DreamWorks
7The Kids Are All Right$17,27618%169-49$102$20,539,78211Focus
8The Twilight Saga: Eclipse$17,089-1%339-848$50$300,137,50012Summit
9Cats & Dogs: The Revenge of Kitty Galore$15,58016%360-65$43$43,048,5878Warner Bros.
10Piranha 3D$14,40310%264-561$55$24,758,2155Weinstein Company
11Flipped$13,1138%375-67$35$1,600,3387Warner Bros.
12Ramona and Beezus$10,502387%260-15$40$25,738,2709Fox
13The Last Airbender$9,85611%174-46$57$131,583,43612Paramount
14Winter's Bone$9,4448%103-13$92$5,972,37815Roadside Attractions

Platform (1 — 99)

#TitleTue, Sep. 21 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$29,70912%633$472$15,698,87227Warner Bros. / IMAX
2Catfish$24,787-5%12--$2,066$308,1601Universal / Rogue
3Never Let Me Go$9,625-8%4--$2,406$176,8311Fox Searchlight
4The Romantics$7,257134%1412$518$91,8592Four of a Kind
5The Tillman Story$7,09218%283$253$532,4535Weinstein Company
6Under the Sea 3D$6,44010%16--$403$24,231,41884Warner Bros. / IMAX
7Predators$4,72244%55-31$86$51,916,57011Fox
8We Are Family$4,352101%78--$56$604,4863UTV Communications
9Jack Goes Boating$3,250-4%4--$813$35,5381Relativity / Overture
10The Concert$3,05445%201$153$547,3439Weinstein Company
11Knight and Day$2,551-16%64-29$40$76,370,46913Fox
12Bran Nue Dae$2,0758%171$122$55,1072Freestyle Releasing
13Cyrus$1,735-7%19-7$91$7,422,66814Fox Searchlight
14Solitary Man$56996%7-2$81$4,354,27018Anchor Bay
15La Soga$549138%4-3$137$207,50767-57 Releasing
16The Disappearance of Alice Creed$115195%3-1$38$156,6267Anchor Bay