Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Sep. 23 2010

Wide (1000+)

#TitleThu, Sep. 23 2010LocationsAvg.TotalWks.Dist.
1The Town$2,106,294-7%2,861--$736$33,086,9011Warner Bros.
2Easy A$1,057,4975%2,856--$370$22,113,7181Sony / Screen Gems
3Resident Evil: Afterlife$749,8043%3,2096$234$47,118,7972Sony / Screen Gems
4Devil$647,005-2%2,809--$230$15,253,4651Universal
5Alpha and Omega$314,242-2%2,625--$120$10,429,6731Lionsgate
6The American$228,8010%2,457-376$93$33,710,9993Focus
7Takers$219,1403%2,139-52$102$53,262,8734Sony / Screen Gems
8Eat Pray Love$189,3222%1,668-671$114$78,335,6956Sony / Columbia
9Inception$176,0066%1,305-278$135$285,806,28610Warner Bros.
10Machete$165,557-4%1,704-974$97$25,090,8453Fox
11The Other Guys$148,5726%1,827-419$81$115,974,1697Sony / Columbia
12Going the Distance (2010)$125,429-5%2,007-1023$62$17,290,5463Warner Bros. / New Line
13The Expendables$121,9432%1,854-1204$66$101,505,9666Lionsgate
14The Switch (2010)$81,6114%1,158-437$70$26,914,3335Miramax
15The Last Exorcism$79,8864%2,013-718$40$40,428,6264Lionsgate
16Nanny McPhee Returns$55,3300%1,588-776$35$27,831,9505Universal

Limited (100 — 999)

#TitleThu, Sep. 23 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$47,0100%944-431$50$244,932,08011Universal
2Avatar$36,05718%129-307$280$760,203,70740Fox
3Lottery Ticket$33,3126%677-228$49$23,635,8935Warner Bros.
4Scott Pilgrim vs. the World$30,5900%384-235$80$31,197,9856Universal
5Vampires Suck$21,6590%964-706$22$35,957,1335Fox
6The Twilight Saga: Eclipse$18,8845%339-848$56$300,174,33112Summit
7Dinner for Schmucks$18,236-2%313-223$58$72,278,9748Paramount / DreamWorks
8The Kids Are All Right$16,20716%169-49$96$20,570,00611Focus
9Flipped$15,49515%375-67$41$1,629,3397Warner Bros.
10Cats & Dogs: The Revenge of Kitty Galore$13,7671%360-65$38$43,075,9428Warner Bros.
11Piranha 3D$12,912-7%264-561$49$24,784,9915Weinstein Company
12Ramona and Beezus$10,6195%260-15$41$25,759,0019Fox
13Winter's Bone$10,335-3%103-13$100$5,993,31315Roadside Attractions
14The Last Airbender$9,1057%174-46$52$131,601,06212Paramount

Platform (1 — 99)

#TitleThu, Sep. 23 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$30,5397%633$485$15,757,95927Warner Bros. / IMAX
2Catfish$24,778-4%12--$2,065$358,7001Universal / Rogue
3Never Let Me Go$9,762-2%40$2,441$196,5921Fox Searchlight
4The Tillman Story$6,937-7%283$248$546,8595Weinstein Company
5Under the Sea 3D$5,6936%16--$356$24,242,49984Warner Bros. / IMAX
6Predators$4,66113%55-31$85$51,925,35111Fox
7The Concert$3,225-9%201$161$554,1189Weinstein Company
8Jack Goes Boating$3,0974%4--$774$41,6121Relativity / Overture
9Knight and Day$3,01318%64-29$47$76,376,04213Fox
10The Romantics$2,7051%1412$193$97,2362Four of a Kind
11We Are Family$2,191-41%78--$28$610,4113UTV Communications
12Cyrus$2,162-46%19-7$114$7,428,83314Fox Searchlight
13Bran Nue Dae$1,805-20%171$106$59,1822Freestyle Releasing
14Solitary Man$816196%7-2$117$4,355,36218Anchor Bay
15La Soga$40019%4-3$100$208,24267-57 Releasing
16The Disappearance of Alice Creed$63-28%3-1$21$156,8147Anchor Bay