'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Thu, Sep. 23 2010

Wide (1000+)

#TitleThu, Sep. 23 2010LocationsAvg.TotalWks.Dist.
1The Town$2,106,294-7%2,861--$736$33,086,9011Warner Bros.
2Easy A$1,057,4975%2,856--$370$22,113,7181Sony / Screen Gems
3Resident Evil: Afterlife$749,8043%3,2096$234$47,118,7972Sony / Screen Gems
5Alpha and Omega$314,242-2%2,625--$120$10,429,6731Lionsgate
6The American$228,8010%2,457-376$93$33,710,9993Focus
7Takers$219,1403%2,139-52$102$53,262,8734Sony / Screen Gems
8Eat Pray Love$189,3222%1,668-671$114$78,335,6956Sony / Columbia
9Inception$176,0066%1,305-278$135$285,806,28610Warner Bros.
11The Other Guys$148,5726%1,827-419$81$115,974,1697Sony / Columbia
12Going the Distance (2010)$125,429-5%2,007-1023$62$17,290,5463Warner Bros. / New Line
13The Expendables$121,9432%1,854-1204$66$101,505,9666Lionsgate
14The Switch (2010)$81,6114%1,158-437$70$26,914,3335Miramax
15The Last Exorcism$79,8864%2,013-718$40$40,428,6264Lionsgate
16Nanny McPhee Returns$55,3300%1,588-776$35$27,831,9505Universal

Limited (100 — 999)

#TitleThu, Sep. 23 2010LocationsAvg.TotalWks.Dist.
1Despicable Me$47,0100%944-431$50$244,932,08011Universal
3Lottery Ticket$33,3126%677-228$49$23,635,8935Warner Bros.
4Scott Pilgrim vs. the World$30,5900%384-235$80$31,197,9856Universal
5Vampires Suck$21,6590%964-706$22$35,957,1335Fox
6The Twilight Saga: Eclipse$18,8845%339-848$56$300,174,33112Summit
7Dinner for Schmucks$18,236-2%313-223$58$72,278,9748Paramount / DreamWorks
8The Kids Are All Right$16,20716%169-49$96$20,570,00611Focus
9Flipped$15,49515%375-67$41$1,629,3397Warner Bros.
10Cats & Dogs: The Revenge of Kitty Galore$13,7671%360-65$38$43,075,9428Warner Bros.
11Piranha 3D$12,912-7%264-561$49$24,784,9915Weinstein Company
12Ramona and Beezus$10,6195%260-15$41$25,759,0019Fox
13Winter's Bone$10,335-3%103-13$100$5,993,31315Roadside Attractions
14The Last Airbender$9,1057%174-46$52$131,601,06212Paramount

Platform (1 — 99)

#TitleThu, Sep. 23 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$30,5397%633$485$15,757,95927Warner Bros. / IMAX
2Catfish$24,778-4%12--$2,065$358,7001Universal / Rogue
3Never Let Me Go$9,762-2%40$2,441$196,5921Fox Searchlight
4The Tillman Story$6,937-7%283$248$546,8595Weinstein Company
5Under the Sea 3D$5,6936%16--$356$24,242,49984Warner Bros. / IMAX
7The Concert$3,225-9%201$161$554,1189Weinstein Company
8Jack Goes Boating$3,0974%4--$774$41,6121Relativity / Overture
9Knight and Day$3,01318%64-29$47$76,376,04213Fox
10The Romantics$2,7051%1412$193$97,2362Four of a Kind
11We Are Family$2,191-41%78--$28$610,4113UTV Communications
12Cyrus$2,162-46%19-7$114$7,428,83314Fox Searchlight
13Bran Nue Dae$1,805-20%171$106$59,1822Freestyle Releasing
14Solitary Man$816196%7-2$117$4,355,36218Anchor Bay
15La Soga$40019%4-3$100$208,24267-57 Releasing
16The Disappearance of Alice Creed$63-28%3-1$21$156,8147Anchor Bay