Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Sep. 28 2010

Wide (1000+)

#TitleTue, Sep. 28 2010LocationsAvg.TotalWks.Dist.
1Wall Street: Money Never Sleeps$1,976,58016%3,565--$554$22,695,9351Fox
2The Town$1,596,19713%2,88524$553$51,706,7222Warner Bros.
3Legend of the Guardians: The Owls of Ga'Hoole$848,1033%3,575--$237$17,787,6711Warner Bros.
4Easy A$762,00914%2,8560$267$34,142,6462Sony / Screen Gems
5You Again$735,82126%2,548--$289$9,725,4341Disney
6Devil$520,0356%2,8112$185$22,870,8852Universal
7Resident Evil: Afterlife$484,1585%2,642-567$183$53,019,2393Sony / Screen Gems
8Alpha and Omega$231,5503%2,6250$88$15,620,3272Lionsgate
9Takers$132,1546%1,413-726$94$55,141,6535Sony / Screen Gems
10The American$108,66718%1,315-1142$83$34,808,1104Focus
11The Other Guys$73,3272%1,047-780$70$117,112,0048Sony / Columbia

Limited (100 — 999)

#TitleTue, Sep. 28 2010LocationsAvg.TotalWks.Dist.
1Inception$124,01114%907-398$137$287,286,36211Warner Bros.
2Eat Pray Love$95,30722%855-813$111$79,214,0187Sony / Columbia
3Machete$68,6981%682-1022$101$25,870,2324Fox
4The Expendables$56,79910%852-1002$67$102,178,6967Lionsgate
5The Virginity Hit$44,75114%700--$64$416,4453Sony / Columbia
6Despicable Me$36,6650%610-334$60$245,587,87512Universal
7Dinner for Schmucks$29,04112%32310$90$72,594,2839Paramount / DreamWorks
8Going the Distance (2010)$23,47711%475-1532$49$17,583,2534Warner Bros. / New Line
9The Last Exorcism$22,8162%707-1306$32$40,818,3955Lionsgate
10Nanny McPhee Returns$19,0500%765-823$25$28,264,4006Universal
11Scott Pilgrim vs. the World$16,4051%233-151$70$31,389,1407Universal
12Lottery Ticket$15,7961%370-307$43$23,973,7006Warner Bros.
13Vampires Suck$12,5484%415-549$30$36,195,7146Fox
14The Twilight Saga: Eclipse$11,0289%224-115$49$300,319,85413Summit
15Cats & Dogs: The Revenge of Kitty Galore$9,961-1%267-93$37$43,294,6749Warner Bros.
16The Kids Are All Right$9,1571%107-62$86$20,672,23112Focus
17Ramona and Beezus$5,66611%191-69$30$25,881,73110Fox
18Flipped$4,450-10%106-269$42$1,714,0588Warner Bros.

Platform (1 — 99)

#TitleTue, Sep. 28 2010LocationsAvg.TotalWks.Dist.
1Catfish$50,873-2%5745$893$914,2472Universal / Rogue
2Hubble 3D$31,3485%0-63--$15,977,92328Warner Bros. / IMAX
3Never Let Me Go$25,084-3%2622$965$489,4962Fox Searchlight
4Waiting for 'Superman'$13,164-8%4--$3,291$166,5371Paramount Vantage
5Jack Goes Boating$12,33417%3733$333$152,2582Relativity / Overture
6Buried$10,072-9%11--$916$121,3981Lionsgate
7Winter's Bone$6,93210%82-21$85$6,063,11716Roadside Attractions
8Under the Sea 3D$6,407-26%182$356$24,294,17085Warner Bros. / IMAX
9The Tillman Story$5,38620%27-1$199$597,4256Weinstein Company
10Avatar$4,70924%29-100$162$760,246,07041Fox
11Bran Nue Dae$4,0072%5538$73$96,7853Freestyle Releasing
12Piranha 3D$3,90733%66-198$59$24,827,1236Weinstein Company
13The Concert$3,87370%18-2$215$583,81210Weinstein Company
14We Are Family$2,54676%24-54$106$635,2704UTV Communications
15Knight and Day$1,618-14%45-19$36$76,405,43214Fox
16Cyrus$1,21132%14-5$87$7,439,14115Fox Searchlight
17The Romantics$1,04754%6-8$175$105,0093Four of a Kind
18Solitary Man$274111%6-1$46$4,357,93719Anchor Bay
19The Disappearance of Alice Creed$115-38%2-1$58$158,4278Anchor Bay