Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Oct. 1 2010

Wide (1000+)

#TitleFri, Oct. 1 2010LocationsAvg.TotalWks.Dist.
1The Social Network$8,000,169--2,771--$2,887$8,000,1691Sony / Columbia
2Wall Street: Money Never Sleeps$3,279,498120%3,59732$912$29,055,3492Fox
3The Town$3,131,681140%2,93550$1,067$57,439,1013Warner Bros.
4Legend of the Guardians: The Owls of Ga'Hoole$2,571,219267%3,5750$719$21,763,0882Warner Bros.
5Easy A$2,274,171243%2,974118$765$37,702,3613Sony / Screen Gems
6Let Me In$1,913,696--2,021--$947$1,913,6961Relativity / Overture
7Case 39$1,828,478--2,211--$827$1,828,4781Paramount Vantage
8You Again$1,689,237196%2,5480$663$12,574,3042Disney
9Devil$1,124,235158%2,392-419$470$24,851,6403Universal
10Resident Evil: Afterlife$796,83894%1,907-735$418$54,627,1634Sony / Screen Gems
11Alpha and Omega$616,632201%2,303-322$268$16,641,2013Lionsgate

Limited (100 — 999)

#TitleFri, Oct. 1 2010LocationsAvg.TotalWks.Dist.
1Inception$246,509123%625-282$394$287,747,67712Warner Bros.
2Takers$230,18592%773-640$298$55,607,0036Sony / Screen Gems
3Catfish$201,215235%13679$1,480$1,232,3873Universal / Rogue
4The Other Guys$134,24680%566-481$237$117,391,9559Sony / Columbia
5Despicable Me$108,805224%463-147$235$245,760,72513Universal
6Eat Pray Love$95,9635%398-457$241$79,486,0768Sony / Columbia
7Salt$87,630--288102$304$117,362,24711Sony / Columbia
8The Expendables$66,33921%410-442$162$102,351,3978Lionsgate
9Machete$64,9758%314-368$207$26,056,3945Fox
10The American$64,929-29%374-941$174$35,056,9725Focus
11Lottery Ticket$62,009298%302--$205$24,066,1497Warner Bros.
12Nanny McPhee Returns$55,315193%481-284$115$28,357,4207Universal
13Dinner for Schmucks$51,084107%261-62$196$72,695,55810Paramount / DreamWorks
14Grown Ups$44,208--230-35$192$161,527,74315Sony / Columbia
15Vampires Suck$42,880279%261-154$164$36,261,4237Fox
16The Last Exorcism$38,36759%307-400$125$40,904,4226Lionsgate
17Cats & Dogs: The Revenge of Kitty Galore$26,790178%188-79$143$43,339,45710Warner Bros.
18Scott Pilgrim vs. the World$22,80022%120-113$190$31,448,0558Universal
19The Twilight Saga: Eclipse$19,62654%141-83$139$300,362,57014Summit
20Ramona and Beezus$19,626317%161-30$122$25,910,62411Fox
21The Virginity Hit$17,357-48%434-266$40$503,9834Sony / Columbia
22Going the Distance (2010)$12,663-43%121-354$105$17,639,8025Warner Bros. / New Line

Platform (1 — 99)

#TitleFri, Oct. 1 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$158,3051163%3430$4,656$351,0392Paramount Vantage
2Never Let Me Go$54,088125%4317$1,258$591,4073Fox Searchlight
3Hubble 3D$32,14418%58-3$554$16,068,46129Warner Bros. / IMAX
4Buried$30,989280%3322$939$170,0722Lionsgate
5Jack Goes Boating$28,838200%7942$365$200,4193Relativity / Overture
6Piranha 3D$18,171407%9529$191$24,852,0817Weinstein Company
7Winter's Bone$13,86487%72-7$193$6,091,30417Roadside Attractions
8The Kids Are All Right$12,65168%64-43$198$20,700,73913Focus
9Under the Sea 3D$8,75432%180$486$24,314,85986Warner Bros. / IMAX
10The Tillman Story$7,86240%270$291$616,9017Weinstein Company
11Avatar$6,45758%19-10$340$760,261,38442Fox
12The Concert$5,38634%213$256$597,22911Weinstein Company
13Flipped$5,16410%35-71$148$1,728,7879Warner Bros.
14Bran Nue Dae$2,017-49%13-42$155$106,7914Freestyle Releasing
15The Disappearance of Alice Creed$847801%31$282$159,6639Anchor Bay
16Solitary Man$248-67%1-5$248$4,360,18520Anchor Bay