Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, Oct. 5 2010

Wide (1000+)

#TitleTue, Oct. 5 2010LocationsAvg.TotalWks.Dist.
1The Social Network$2,338,61514%2,771--$844$26,840,9041Sony / Columbia
2The Town$964,14418%2,93550$328$65,835,9823Warner Bros.
3Wall Street: Money Never Sleeps$963,59925%3,59732$268$37,515,9702Fox
4Legend of the Guardians: The Owls of Ga'Hoole$615,2727%3,5750$172$31,268,6802Warner Bros.
5Easy A$483,79919%2,974118$163$43,067,3203Sony / Screen Gems
6You Again$477,15133%2,5480$187$17,442,6112Disney
7Case 39$457,1294%2,211--$207$6,247,5681Paramount Vantage
8Let Me In$449,5497%2,021--$222$6,015,6661Relativity / Overture
9Resident Evil: Afterlife$265,8165%1,907-735$139$57,134,2694Sony / Screen Gems
10Devil$250,9850%2,392-419$105$27,793,6053Universal
11Alpha and Omega$143,0223%2,303-322$62$19,231,3153Lionsgate

Limited (100 — 999)

#TitleTue, Oct. 5 2010LocationsAvg.TotalWks.Dist.
1Inception$74,0098%625-282$118$288,547,70112Warner Bros.
2Takers$58,0651%773-640$75$56,277,1376Sony / Screen Gems
3Catfish$56,118-3%13679$413$1,735,2823Universal / Rogue
4Eat Pray Love$44,32839%398-457$111$79,786,2818Sony / Columbia
5The Other Guys$33,3487%566-481$59$117,761,7799Sony / Columbia
6Despicable Me$30,1100%463-147$65$246,151,97513Universal
7The American$25,46328%374-941$68$35,247,8485Focus
8The Expendables$25,18317%410-442$61$102,563,4438Lionsgate
9Machete$23,37521%314-368$74$26,247,8265Fox
10Dinner for Schmucks$18,01812%261-62$69$72,844,28610Paramount / DreamWorks
11Lottery Ticket$16,243-2%302-68$54$24,278,2577Warner Bros.
12Nanny McPhee Returns$14,225-1%481-284$30$28,549,6157Universal
13The Last Exorcism$11,63012%307-400$38$41,012,0696Lionsgate
14Vampires Suck$11,27516%261-154$43$36,386,3757Fox
15Cats & Dogs: The Revenge of Kitty Galore$8,96433%188-79$48$43,448,65310Warner Bros.
16Scott Pilgrim vs. the World$7,8109%120-113$65$31,509,2758Universal
17The Virginity Hit$7,4322%434-266$17$549,9334Sony / Columbia
18The Twilight Saga: Eclipse$5,9961%141-83$43$300,424,14114Summit
19Ramona and Beezus$4,5590%161-30$28$25,981,44811Fox
20Going the Distance (2010)$4,14213%121-354$34$17,674,2225Warner Bros. / New Line

Platform (1 — 99)

#TitleTue, Oct. 5 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$45,41740%3430$1,336$679,4592Paramount Vantage
2Hubble 3D$30,75519%58--$530$16,216,94529Warner Bros. / IMAX
3Never Let Me Go$21,95220%4317$511$764,1733Fox Searchlight
4Buried$13,3119%3322$403$262,0122Lionsgate
5Jack Goes Boating$12,47628%7942$158$293,4553Relativity / Overture
6Piranha 3D$5,608-1%9529$59$24,911,0457Weinstein Company
7Winter's Bone$5,34810%78-4$69$6,132,52217Roadside Attractions
8The Kids Are All Right$4,814-21%64-43$75$20,742,71713Focus
9Under the Sea 3D$4,638-40%180$258$24,347,59286Warner Bros. / IMAX
10The Tillman Story$4,29115%270$159$641,3987Weinstein Company
11Avatar$4,18052%19-10$220$760,284,60242Fox
12The Concert$2,34213%213$112$616,78311Weinstein Company
13Flipped$1,5835%35-71$45$1,742,2339Warner Bros.
14Bran Nue Dae$99846%13-42$77$111,7094Freestyle Releasing
15The Disappearance of Alice Creed$41637%31$139$162,2519Anchor Bay