Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Mon, Oct. 11 2010

Wide (1000+)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1The Social Network$2,188,088-49%2,7710$790$48,209,2492Sony / Columbia
2Secretariat$1,881,508-47%3,072--$612$14,576,2781Disney
3Life As We Know It$1,705,359-53%3,150--$541$16,211,8231Warner Bros.
4Legend of the Guardians: The Owls of Ga'Hoole$1,270,908-41%3,225-350$394$40,544,8923Warner Bros.
5The Town$950,361-49%2,720-215$349$74,797,8884Warner Bros.
6My Soul to Take$655,410-59%2,572--$255$7,497,6301Universal / Rogue
7Wall Street: Money Never Sleeps$605,291-50%2,829-768$214$44,249,9923Fox
8Easy A$562,740-51%2,847-127$198$48,790,9414Sony / Screen Gems
9Alpha and Omega$410,563-19%1,616-687$254$21,428,6274Lionsgate
10You Again$363,893-46%2,332-216$156$21,133,8883Disney
11Let Me In$354,968-49%2,04221$174$9,526,3872Relativity / Overture
12Case 39$350,229-54%2,2121$158$10,000,2342Paramount Vantage
13Devil$209,090-55%1,442-950$145$30,255,6204Universal
14Resident Evil: Afterlife$173,595-53%1,012-895$172$59,040,4415Sony / Screen Gems

Limited (100 — 999)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1It's Kind of a Funny Story$264,214-51%742--$356$2,277,6201Focus
2Waiting for 'Superman'$120,262-27%10369$1,168$1,537,5183Paramount Vantage
3Inception$76,479-42%403-222$190$289,260,08613Warner Bros.
4Despicable Me$67,070-34%353-110$190$246,624,52514Universal
5Catfish$64,079-44%1437$448$2,300,1894Universal / Rogue
6Never Let Me Go$57,062-44%167124$342$1,206,7664Fox Searchlight
7Takers$50,128-50%412-361$122$56,823,3317Sony / Screen Gems
8Nanny McPhee Returns$30,210-27%318-163$95$28,755,6608Universal
9The Expendables$17,626-49%225-185$78$102,752,5199Lionsgate
10Lottery Ticket$16,712-58%194-108$86$24,469,3738Warner Bros.
11Dinner for Schmucks$13,147-50%159-102$83$72,993,25511Paramount / DreamWorks
12The American$12,827-45%174-200$74$35,388,5956Focus
13Machete$12,353-61%167-147$74$26,402,2206Fox
14Ramona and Beezus$10,882-21%106-55$103$26,049,93012Fox
15Vampires Suck$10,439-65%190-71$55$36,525,6278Fox
16Cats & Dogs: The Revenge of Kitty Galore$9,876-39%119-69$83$43,526,05311Warner Bros.
17Going the Distance (2010)$9,750-49%19675$50$17,757,7776Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$44,420-21%602$740$16,494,20630Warner Bros. / IMAX
2Buried$42,503-30%9259$462$553,5413Lionsgate
3Under the Sea 3D$13,019-30%180$723$24,423,21887Warner Bros. / IMAX
4Stone$10,818-49%6--$1,803$86,5841Relativity / Overture
5Jack Goes Boating$8,349-48%9011$93$380,6544Relativity / Overture
6Nowhere Boy$6,418-62%4--$1,605$59,1671Weinstein Company
7The Twilight Saga: Eclipse$5,632-39%83-58$68$300,482,41115Summit
8I Spit on Your Grave (2010)$5,195-41%12--$433$37,6351Anchor Bay
9Piranha 3D$3,916-61%54-41$73$24,954,2258Weinstein Company
10Last Train Home$3,456--12--$288$158,2506Zeitgeist Films
11The Tillman Story$3,390-32%24-3$141$670,2128Weinstein Company
12Winter's Bone$3,024-58%57-21$53$6,170,04518Roadside Attractions
13Avatar$2,638-40%14-5$188$760,310,23243Fox
14The Kids Are All Right$2,322-60%31-33$75$20,777,81614Focus
15The Wildest Dream: Conquest of Everest$2,001--10--$200$547,88910National Geographic
16The Concert$763-67%10-11$76$632,71712Weinstein Company
17Flipped$652-65%18-17$36$1,752,86610Warner Bros.
18Sea Monsters: A Prehistoric Adventure$522--2--$261$23,321,316158National Geographic
19The Disappearance of Alice Creed$40261%2-1$201$164,49510Anchor Bay