Grosses

With $36.25M 'Dawn of the Planet of the Apes' Holds off 'The Purge: Anarchy' ($29.8M), 'Planes: Fire and Rescue' ($17.5M) and 'Sex Tape' ($14.6M)July 21, 2014 12:48 PM

by Daniel Garris

As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with $36.25 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $139.21 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place take of $29.82 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 12 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.01 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.51 million and fell just 23 percent on Sunday to take in $7.29 million. That placed the film's opening weekend to Friday ratio at 2.29 to 1, which represented a bit less initial front-loading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with $17.51 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 21 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.37 million on Friday, increased 4 percent on Saturday to take in $6.61 million and fell 31 percent on Sunday to gross $4.53 million. That gave the film an opening weekend to Friday ratio of 2.75 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a significantly poorer than expected $14.61 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 54 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.67 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.28 million and declined 31 percent on Sunday to gross $3.66 million. That placed the film's opening weekend to Friday ratio at 2.58 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with $9.85 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 40 percent. Transformers: Age of Extinction has grossed $227.00 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28.5 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with $7.40 million. The Melissa McCarthy comedy vehicle was down a solid 41 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.05 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.29 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend by taking in $1.17 million from 34 locations. That gave the film a strong per-location average of $34,418 for the frame and represented a 202 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.79 million in ten days of platform release and will expand into additional locations next weekend.

Daily Domestic Gross Mon, Oct. 11 2010

Wide (1000+)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1The Social Network$2,188,088-49%2,7710$790$48,209,2492Sony / Columbia
2Secretariat$1,881,508-47%3,072--$612$14,576,2781Disney
3Life As We Know It$1,705,359-53%3,150--$541$16,211,8231Warner Bros.
4Legend of the Guardians: The Owls of Ga'Hoole$1,270,908-41%3,225-350$394$40,544,8923Warner Bros.
5The Town$950,361-49%2,720-215$349$74,797,8884Warner Bros.
6My Soul to Take$655,410-59%2,572--$255$7,497,6301Universal / Rogue
7Wall Street: Money Never Sleeps$605,291-50%2,829-768$214$44,249,9923Fox
8Easy A$562,740-51%2,847-127$198$48,790,9414Sony / Screen Gems
9Alpha and Omega$410,563-19%1,616-687$254$21,428,6274Lionsgate
10You Again$363,893-46%2,332-216$156$21,133,8883Disney
11Let Me In$354,968-49%2,04221$174$9,526,3872Relativity / Overture
12Case 39$350,229-54%2,2121$158$10,000,2342Paramount Vantage
13Devil$209,090-55%1,442-950$145$30,255,6204Universal
14Resident Evil: Afterlife$173,595-53%1,012-895$172$59,040,4415Sony / Screen Gems

Limited (100 — 999)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1It's Kind of a Funny Story$264,214-51%742--$356$2,277,6201Focus
2Waiting for 'Superman'$120,262-27%10369$1,168$1,537,5183Paramount Vantage
3Inception$76,479-42%403-222$190$289,260,08613Warner Bros.
4Despicable Me$67,070-34%353-110$190$246,624,52514Universal
5Catfish$64,079-44%1437$448$2,300,1894Universal / Rogue
6Never Let Me Go$57,062-44%167124$342$1,206,7664Fox Searchlight
7Takers$50,128-50%412-361$122$56,823,3317Sony / Screen Gems
8Nanny McPhee Returns$30,210-27%318-163$95$28,755,6608Universal
9The Expendables$17,626-49%225-185$78$102,752,5199Lionsgate
10Lottery Ticket$16,712-58%194-108$86$24,469,3738Warner Bros.
11Dinner for Schmucks$13,147-50%159-102$83$72,993,25511Paramount / DreamWorks
12The American$12,827-45%174-200$74$35,388,5956Focus
13Machete$12,353-61%167-147$74$26,402,2206Fox
14Ramona and Beezus$10,882-21%106-55$103$26,049,93012Fox
15Vampires Suck$10,439-65%190-71$55$36,525,6278Fox
16Cats & Dogs: The Revenge of Kitty Galore$9,876-39%119-69$83$43,526,05311Warner Bros.
17Going the Distance (2010)$9,750-49%19675$50$17,757,7776Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$44,420-21%602$740$16,494,20630Warner Bros. / IMAX
2Buried$42,503-30%9259$462$553,5413Lionsgate
3Under the Sea 3D$13,019-30%180$723$24,423,21887Warner Bros. / IMAX
4Stone$10,818-49%6--$1,803$86,5841Relativity / Overture
5Jack Goes Boating$8,349-48%9011$93$380,6544Relativity / Overture
6Nowhere Boy$6,418-62%4--$1,605$59,1671Weinstein Company
7The Twilight Saga: Eclipse$5,632-39%83-58$68$300,482,41115Summit
8I Spit on Your Grave (2010)$5,195-41%12--$433$37,6351Anchor Bay
9Piranha 3D$3,916-61%54-41$73$24,954,2258Weinstein Company
10Last Train Home$3,456--12--$288$158,2506Zeitgeist Films
11The Tillman Story$3,390-32%24-3$141$670,2128Weinstein Company
12Winter's Bone$3,024-58%57-21$53$6,170,04518Roadside Attractions
13Avatar$2,638-40%14-5$188$760,310,23243Fox
14The Kids Are All Right$2,322-60%31-33$75$20,777,81614Focus
15The Wildest Dream: Conquest of Everest$2,001--10--$200$547,88910National Geographic
16The Concert$763-67%10-11$76$632,71712Weinstein Company
17Flipped$652-65%18-17$36$1,752,86610Warner Bros.
18Sea Monsters: A Prehistoric Adventure$522--2--$261$23,321,316158National Geographic
19The Disappearance of Alice Creed$40261%2-1$201$164,49510Anchor Bay