Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Oct. 11 2010

Wide (1000+)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1The Social Network$2,188,088-49%2,7710$790$48,209,2492Sony / Columbia
2Secretariat$1,881,508-47%3,072--$612$14,576,2781Disney
3Life As We Know It$1,705,359-53%3,150--$541$16,211,8231Warner Bros.
4Legend of the Guardians: The Owls of Ga'Hoole$1,270,908-41%3,225-350$394$40,544,8923Warner Bros.
5The Town$950,361-49%2,720-215$349$74,797,8884Warner Bros.
6My Soul to Take$655,410-59%2,572--$255$7,497,6301Universal / Rogue
7Wall Street: Money Never Sleeps$605,291-50%2,829-768$214$44,249,9923Fox
8Easy A$562,740-51%2,847-127$198$48,790,9414Sony / Screen Gems
9Alpha and Omega$410,563-19%1,616-687$254$21,428,6274Lionsgate
10You Again$363,893-46%2,332-216$156$21,133,8883Disney
11Let Me In$354,968-49%2,04221$174$9,526,3872Relativity / Overture
12Case 39$350,229-54%2,2121$158$10,000,2342Paramount Vantage
13Devil$209,090-55%1,442-950$145$30,255,6204Universal
14Resident Evil: Afterlife$173,595-53%1,012-895$172$59,040,4415Sony / Screen Gems

Limited (100 — 999)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1It's Kind of a Funny Story$264,214-51%742--$356$2,277,6201Focus
2Waiting for 'Superman'$120,262-27%10369$1,168$1,537,5183Paramount Vantage
3Inception$76,479-42%403-222$190$289,260,08613Warner Bros.
4Despicable Me$67,070-34%353-110$190$246,624,52514Universal
5Catfish$64,079-44%1437$448$2,300,1894Universal / Rogue
6Never Let Me Go$57,062-44%167124$342$1,206,7664Fox Searchlight
7Takers$50,128-50%412-361$122$56,823,3317Sony / Screen Gems
8Nanny McPhee Returns$30,210-27%318-163$95$28,755,6608Universal
9The Expendables$17,626-49%225-185$78$102,752,5199Lionsgate
10Lottery Ticket$16,712-58%194-108$86$24,469,3738Warner Bros.
11Dinner for Schmucks$13,147-50%159-102$83$72,993,25511Paramount / DreamWorks
12The American$12,827-45%174-200$74$35,388,5956Focus
13Machete$12,353-61%167-147$74$26,402,2206Fox
14Ramona and Beezus$10,882-21%106-55$103$26,049,93012Fox
15Vampires Suck$10,439-65%190-71$55$36,525,6278Fox
16Cats & Dogs: The Revenge of Kitty Galore$9,876-39%119-69$83$43,526,05311Warner Bros.
17Going the Distance (2010)$9,750-49%19675$50$17,757,7776Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Oct. 11 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$44,420-21%602$740$16,494,20630Warner Bros. / IMAX
2Buried$42,503-30%9259$462$553,5413Lionsgate
3Under the Sea 3D$13,019-30%180$723$24,423,21887Warner Bros. / IMAX
4Stone$10,818-49%6--$1,803$86,5841Relativity / Overture
5Jack Goes Boating$8,349-48%9011$93$380,6544Relativity / Overture
6Nowhere Boy$6,418-62%4--$1,605$59,1671Weinstein Company
7The Twilight Saga: Eclipse$5,632-39%83-58$68$300,482,41115Summit
8I Spit on Your Grave (2010)$5,195-41%12--$433$37,6351Anchor Bay
9Piranha 3D$3,916-61%54-41$73$24,954,2258Weinstein Company
10Last Train Home$3,456--12--$288$158,2506Zeitgeist Films
11The Tillman Story$3,390-32%24-3$141$670,2128Weinstein Company
12Winter's Bone$3,024-58%57-21$53$6,170,04518Roadside Attractions
13Avatar$2,638-40%14-5$188$760,310,23243Fox
14The Kids Are All Right$2,322-60%31-33$75$20,777,81614Focus
15The Wildest Dream: Conquest of Everest$2,001--10--$200$547,88910National Geographic
16The Concert$763-67%10-11$76$632,71712Weinstein Company
17Flipped$652-65%18-17$36$1,752,86610Warner Bros.
18Sea Monsters: A Prehistoric Adventure$522--2--$261$23,321,316158National Geographic
19The Disappearance of Alice Creed$40261%2-1$201$164,49510Anchor Bay