Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Oct. 18 2010

Wide (1000+)

#TitleMon, Oct. 18 2010LocationsAvg.TotalWks.Dist.
1Jackass 3D$4,448,427-62%3,081--$1,444$54,802,0681Paramount
2Red (2010)$1,658,429-68%3,255--$510$23,419,8371Summit
3The Social Network$777,706-68%2,86897$271$63,214,0703Sony / Columbia
4Secretariat$731,302-71%3,0720$238$28,064,2432Disney
5Life As We Know It$636,180-69%3,1500$202$29,256,3272Warner Bros.
6The Town$344,091-63%2,368-352$145$80,854,7205Warner Bros.
7Legend of the Guardians: The Owls of Ga'Hoole$257,218-80%2,502-723$103$46,251,9944Warner Bros.
8My Soul to Take$252,105-67%2,529-43$100$12,167,7002Universal / Rogue
9Wall Street: Money Never Sleeps$190,439-66%2,045-784$93$48,085,3354Fox
10Easy A$169,341-71%2,314-533$73$52,486,8225Sony / Screen Gems
11Case 39$99,520-65%1,406-806$71$12,023,6353Paramount Vantage
12You Again$92,378-68%1,588-744$58$23,074,3784Disney
13Let Me In$81,465-60%1,211-831$67$11,128,1563Relativity / Overture

Limited (100 — 999)

#TitleMon, Oct. 18 2010LocationsAvg.TotalWks.Dist.
1It's Kind of a Funny Story$105,658-65%75715$140$4,110,8192Focus
2Waiting for 'Superman'$78,551-57%18279$432$2,601,6264Paramount Vantage
3N-Secure$70,887-69%486--$146$1,237,2931Freestyle
4Devil$57,605-72%891-551$65$31,635,0755Universal
5Alpha and Omega$55,700-80%969-647$57$22,623,3215Lionsgate
6Never Let Me Go$34,480-61%23265$149$1,694,8335Fox Searchlight
7Nowhere Boy$33,404-65%215211$155$445,6182Weinstein Company
8Resident Evil: Afterlife$32,153-66%438-574$73$59,763,9476Sony / Screen Gems
9Inception$30,580-60%297-106$103$289,782,52714Warner Bros.
10I Want Your Money$26,338-61%537--$49$275,7661Freestyle
11Despicable Me$24,745-73%332-21$75$247,075,74015Universal
12Catfish$23,200-59%116-27$200$2,652,5565Universal / Rogue
13The Expendables$20,289-62%30681$66$103,001,86010Lionsgate
14Buried$14,799-58%10311$144$779,8004Lionsgate
15The American$7,720-57%144-30$54$35,499,5927Focus
16Nanny McPhee Returns$6,245-78%205-113$30$28,899,4309Universal
17Lottery Ticket$6,223-72%138-56$45$24,590,3059Warner Bros.

Platform (1 — 99)

#TitleMon, Oct. 18 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$28,825-40%611$473$16,807,10731Warner Bros. / IMAX
2Stone$21,434-67%4135$523$364,5342Relativity / Overture
3Hereafter$20,233-69%6--$3,372$240,5551Warner Bros.
4Conviction$9,152-68%11--$832$111,5031Fox Searchlight
5Under the Sea 3D$7,415-37%16-2$463$24,504,18188Warner Bros. / IMAX
6Machete$5,285-62%96-71$55$26,483,0517Fox
7Jack Goes Boating$2,974-58%49-41$61$431,1085Relativity / Overture
8The Kids Are All Right$2,422-40%28-3$87$20,805,65915Focus
9I Spit on Your Grave (2010)$2,307-51%11-1$210$68,3262Anchor Bay
10Vampires Suck$2,297-79%87-103$26$36,590,8509Fox
11Cats & Dogs: The Revenge of Kitty Galore$2,193-80%77-42$28$43,577,90912Warner Bros.
12The Twilight Saga: Eclipse$2,126-65%49-34$43$300,525,23916Summit
13Avatar$2,038-60%10-4$204$760,341,04244Fox
14Ramona and Beezus$1,862-72%54-52$34$26,093,28813Fox
15The Tillman Story$1,504-54%17-7$88$692,1869Weinstein Company
16Going the Distance (2010)$1,301-68%58-138$22$17,798,6177Warner Bros. / New Line
17Winter's Bone$1,059-73%37-20$29$6,191,95219Roadside Attractions
18Piranha 3D$1,054-72%28-26$38$24,974,5329Weinstein Company
19The Concert$355-82%9-1$39$641,77913Weinstein Company
20The Disappearance of Alice Creed$43-68%1-1$43$165,93611Anchor Bay