Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Sat, Oct. 23 2010

Wide (1000+)

#TitleSat, Oct. 23 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$13,040,274-35%3,216--$4,055$33,149,5471Paramount
2Jackass 3D$8,251,1029%3,11130$2,652$81,335,6762Paramount
3Red (2010)$6,651,27346%3,27318$2,032$39,678,8502Summit
4Hereafter$4,907,54719%2,1812175$2,250$9,354,3802Warner Bros.
5The Social Network$3,245,29242%2,92153$1,111$71,156,1444Sony / Columbia
6Secretariat$3,063,78654%3,10836$986$35,500,6143Disney
7Life As We Know It$2,694,49335%3,019-131$893$36,161,6543Warner Bros.
8Legend of the Guardians: The Owls of Ga'Hoole$1,442,61388%2,236-266$645$49,207,9205Warner Bros.
9The Town$1,226,53651%1,918-450$639$83,970,2286Warner Bros.
10Easy A$791,56740%1,632-682$485$54,393,4696Sony / Screen Gems
11Wall Street: Money Never Sleeps$570,84557%1,255-790$455$49,690,7935Fox
12My Soul to Take$472,92037%1,689-840$280$13,732,4453Universal / Rogue

Limited (100 — 999)

#TitleSat, Oct. 23 2010LocationsAvg.TotalWks.Dist.
1Alpha and Omega$311,16887%727-242$428$23,263,6166Lionsgate
2Devil$301,74040%642-249$470$32,312,7006Universal
3It's Kind of a Funny Story$289,31737%560-197$517$4,931,8423Focus
4Waiting for 'Superman'$288,0964%290108$993$3,495,8325Paramount Vantage
5N-Secure$261,74157%445-41$588$1,841,6742Freestyle
6Inception$217,02344%452155$480$290,249,23915Warner Bros.
7Case 39$175,78833%721-685$244$12,609,4554Paramount Vantage
8Despicable Me$168,45570%324-8$520$247,416,27016Universal
9Stone$156,08055%11372$1,381$680,6573Relativity / Overture
10Let Me In$111,44931%513-698$217$11,555,7984Relativity / Overture
11The Other Guys$103,41735%303129$341$118,423,79012Sony / Columbia
12Nowhere Boy$92,94559%2150$432$704,8183Weinstein Company
13Never Let Me Go$79,08540%178-54$444$1,948,7566Fox Searchlight
14Catfish$70,59843%13923$508$2,833,2086Universal / Rogue
15Takers$60,03981%150-65$400$57,237,3329Sony / Screen Gems
16Resident Evil: Afterlife$56,98244%213-225$268$59,960,2817Sony / Screen Gems
17Eat Pray Love$42,08333%174-129$242$80,438,53511Sony / Columbia
18Salt$34,47645%125-75$276$118,292,05114Sony / Columbia
19Nanny McPhee Returns$33,76580%150-55$225$28,971,51510Universal
20I Want Your Money$16,87625%172-365$98$378,9752Freestyle

Platform (1 — 99)

#TitleSat, Oct. 23 2010LocationsAvg.TotalWks.Dist.
1Conviction$137,51579%5544$2,500$355,5382Fox Searchlight
2Hubble 3D$68,52512%60-1$1,142$17,050,28732Warner Bros. / IMAX
3Lottery Ticket$27,60993%92-46$300$24,650,37310Warner Bros.
4Grown Ups$25,58666%87-27$294$161,987,24718Sony / Columbia
5Under the Sea 3D$24,25277%160$1,516$24,563,10789Warner Bros. / IMAX
6Buried$22,30230%88-15$253$867,4785Lionsgate
7The American$13,49835%76-68$178$35,553,5548Focus
8Avatar$11,39954%9-1$1,267$760,369,52245Fox
9Vampires Suck$10,67253%54-33$198$36,616,40810Fox
10Machete$8,42944%0-96--$26,512,9548Fox
11The Tillman Story$7,54541%247$314$707,62510Weinstein Company
12Jack Goes Boating$5,31440%35-14$152$450,2826Relativity / Overture
13I Spit on Your Grave (2010)$2,642-16%8-3$330$81,1673Anchor Bay
14The Concert$1,662113%5-4$332$645,44014Weinstein Company
15Winter's Bone$1,65928%18-16$92$6,199,95920Roadside Attractions
16Piranha 3D$1,186111%0-28--$24,979,38310Weinstein Company
17The Disappearance of Alice Creed$40-56%21$20$166,62912Anchor Bay