Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Oct. 23 2010

Wide (1000+)

#TitleSat, Oct. 23 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$13,040,274-35%3,216--$4,055$33,149,5471Paramount
2Jackass 3D$8,251,1029%3,11130$2,652$81,335,6762Paramount
3Red (2010)$6,651,27346%3,27318$2,032$39,678,8502Summit
4Hereafter$4,907,54719%2,1812175$2,250$9,354,3802Warner Bros.
5The Social Network$3,245,29242%2,92153$1,111$71,156,1444Sony / Columbia
6Secretariat$3,063,78654%3,10836$986$35,500,6143Disney
7Life As We Know It$2,694,49335%3,019-131$893$36,161,6543Warner Bros.
8Legend of the Guardians: The Owls of Ga'Hoole$1,442,61388%2,236-266$645$49,207,9205Warner Bros.
9The Town$1,226,53651%1,918-450$639$83,970,2286Warner Bros.
10Easy A$791,56740%1,632-682$485$54,393,4696Sony / Screen Gems
11Wall Street: Money Never Sleeps$570,84557%1,255-790$455$49,690,7935Fox
12My Soul to Take$472,92037%1,689-840$280$13,732,4453Universal / Rogue

Limited (100 — 999)

#TitleSat, Oct. 23 2010LocationsAvg.TotalWks.Dist.
1Alpha and Omega$311,16887%727-242$428$23,263,6166Lionsgate
2Devil$301,74040%642-249$470$32,312,7006Universal
3It's Kind of a Funny Story$289,31737%560-197$517$4,931,8423Focus
4Waiting for 'Superman'$288,0964%290108$993$3,495,8325Paramount Vantage
5N-Secure$261,74157%445-41$588$1,841,6742Freestyle
6Inception$217,02344%452155$480$290,249,23915Warner Bros.
7Case 39$175,78833%721-685$244$12,609,4554Paramount Vantage
8Despicable Me$168,45570%324-8$520$247,416,27016Universal
9Stone$156,08055%11372$1,381$680,6573Relativity / Overture
10Let Me In$111,44931%513-698$217$11,555,7984Relativity / Overture
11The Other Guys$103,41735%303129$341$118,423,79012Sony / Columbia
12Nowhere Boy$92,94559%2150$432$704,8183Weinstein Company
13Never Let Me Go$79,08540%178-54$444$1,948,7566Fox Searchlight
14Catfish$70,59843%13923$508$2,833,2086Universal / Rogue
15Takers$60,03981%150-65$400$57,237,3329Sony / Screen Gems
16Resident Evil: Afterlife$56,98244%213-225$268$59,960,2817Sony / Screen Gems
17Eat Pray Love$42,08333%174-129$242$80,438,53511Sony / Columbia
18Salt$34,47645%125-75$276$118,292,05114Sony / Columbia
19Nanny McPhee Returns$33,76580%150-55$225$28,971,51510Universal
20I Want Your Money$16,87625%172-365$98$378,9752Freestyle

Platform (1 — 99)

#TitleSat, Oct. 23 2010LocationsAvg.TotalWks.Dist.
1Conviction$137,51579%5544$2,500$355,5382Fox Searchlight
2Hubble 3D$68,52512%60-1$1,142$17,050,28732Warner Bros. / IMAX
3Lottery Ticket$27,60993%92-46$300$24,650,37310Warner Bros.
4Grown Ups$25,58666%87-27$294$161,987,24718Sony / Columbia
5Under the Sea 3D$24,25277%160$1,516$24,563,10789Warner Bros. / IMAX
6Buried$22,30230%88-15$253$867,4785Lionsgate
7The American$13,49835%76-68$178$35,553,5548Focus
8Avatar$11,39954%9-1$1,267$760,369,52245Fox
9Vampires Suck$10,67253%54-33$198$36,616,40810Fox
10Machete$8,42944%0-96--$26,512,9548Fox
11The Tillman Story$7,54541%247$314$707,62510Weinstein Company
12Jack Goes Boating$5,31440%35-14$152$450,2826Relativity / Overture
13I Spit on Your Grave (2010)$2,642-16%8-3$330$81,1673Anchor Bay
14The Concert$1,662113%5-4$332$645,44014Weinstein Company
15Winter's Bone$1,65928%18-16$92$6,199,95920Roadside Attractions
16Piranha 3D$1,186111%0-28--$24,979,38310Weinstein Company
17The Disappearance of Alice Creed$40-56%21$20$166,62912Anchor Bay