Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Mon, Oct. 25 2010

Wide (1000+)

#TitleMon, Oct. 25 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$2,426,747-68%3,216--$755$43,105,1711Paramount
2Jackass 3D$1,776,451-68%3,11130$571$88,637,4922Paramount
3Red (2010)$1,123,234-71%3,27318$343$44,641,4192Summit
4Hereafter$887,411-70%2,1812175$407$13,220,9152Warner Bros.
5Secretariat$544,514-72%3,10836$175$37,988,5823Disney
6The Social Network$504,336-71%2,92153$173$73,412,0644Sony / Columbia
7Life As We Know It$418,381-71%3,019-131$139$38,020,2163Warner Bros.
8The Town$231,121-68%1,918-450$121$84,912,7356Warner Bros.
9Legend of the Guardians: The Owls of Ga'Hoole$185,339-82%2,236-266$83$50,430,0725Warner Bros.
10Easy A$107,543-72%1,632-682$66$54,891,6916Sony / Screen Gems
11My Soul to Take$101,340-60%1,689-840$60$14,087,1353Universal / Rogue
12Wall Street: Money Never Sleeps$100,009-68%1,255-790$80$50,101,9955Fox

Limited (100 — 999)

#TitleMon, Oct. 25 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$82,367-60%290108$284$3,786,6475Paramount Vantage
2It's Kind of a Funny Story$56,546-68%560-197$101$5,165,7353Focus
3Inception$51,509-61%452155$114$290,432,77315Warner Bros.
4Alpha and Omega$47,236-81%727-242$65$23,560,1116Lionsgate
5N-Secure$38,563-69%445-41$87$2,003,0402Freestyle
6Stone$37,420-64%11372$331$822,5333Relativity / Overture
7Case 39$36,585-64%721-685$51$12,748,5194Paramount Vantage
8Devil$35,310-72%642-249$55$32,473,2356Universal
9Let Me In$25,984-60%513-698$51$11,647,0684Relativity / Overture
10Despicable Me$24,335-77%324-8$75$247,544,28516Universal
11Nowhere Boy$21,857-65%2150$102$788,9223Weinstein Company
12Never Let Me Go$19,626-65%178-54$110$2,023,9036Fox Searchlight
13Catfish$16,725-64%13923$120$2,896,4676Universal / Rogue
14I Want Your Money$4,325-62%172-365$25$394,6772Freestyle
15Nanny McPhee Returns$3,750-84%150-55$25$28,999,20010Universal

Platform (1 — 99)

#TitleMon, Oct. 25 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$30,591-42%60-1$510$17,132,48832Warner Bros. / IMAX
2Conviction$27,987-68%5544$509$472,2452Fox Searchlight
3Buried$7,422-59%88-15$84$892,8765Lionsgate
4Under the Sea 3D$7,079-52%160$442$24,585,07289Warner Bros. / IMAX
5Avatar$4,354-21%9-1$484$760,379,37245Fox
6Lottery Ticket$3,415-74%92-46$37$24,666,96510Warner Bros.
7The American$3,057-64%76-68$40$35,565,1708Focus
8Machete$3,038-57%50-46$61$26,522,9998Fox
9The Tillman Story$2,752-49%247$115$717,92210Weinstein Company
10Winter's Bone$2,418176%18-19$134$6,203,60720Roadside Attractions
11Vampires Suck$1,395-80%54-33$26$36,624,84410Fox
12Jack Goes Boating$1,366-59%35-14$39$454,9616Relativity / Overture
13I Spit on Your Grave (2010)$1,174-51%8-3$147$84,7333Anchor Bay
14The Concert$376-72%5-4$75$647,14714Weinstein Company
15Piranha 3D$259-48%0-28--$24,980,14310Weinstein Company
16The Disappearance of Alice Creed$12-71%10$12$166,68312Anchor Bay