Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, Oct. 26 2010

Wide (1000+)

#TitleTue, Oct. 26 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$2,208,039-9%3,216--$687$45,313,2101Paramount
2Jackass 3D$1,724,972-3%3,11130$554$90,362,4642Paramount
3Red (2010)$1,264,98213%3,27318$386$45,906,4012Summit
4Hereafter$1,010,33914%2,1812175$463$14,231,2542Warner Bros.
5Secretariat$606,92211%3,10836$195$38,595,5043Disney
6The Social Network$581,54515%2,92153$199$73,993,6094Sony / Columbia
7Life As We Know It$524,13925%3,019-131$174$38,544,3553Warner Bros.
8The Town$262,42014%1,918-450$137$85,175,1556Warner Bros.
9Legend of the Guardians: The Owls of Ga'Hoole$161,056-13%2,236-266$72$50,591,1285Warner Bros.
10Wall Street: Money Never Sleeps$117,64018%1,255-790$94$50,219,6355Fox
11Easy A$113,9866%1,632-682$70$55,005,6776Sony / Screen Gems
12My Soul to Take$101,2250%1,689-840$60$14,188,3603Universal / Rogue

Limited (100 — 999)

#TitleTue, Oct. 26 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$86,9046%290108$300$3,873,5515Paramount Vantage
2It's Kind of a Funny Story$60,9618%560-197$109$5,226,6963Focus
3Inception$53,0543%452155$117$290,485,82715Warner Bros.
4Stone$41,89812%11372$371$864,4313Relativity / Overture
5Case 39$38,9947%721-685$54$12,787,5134Paramount Vantage
6N-Secure$37,775-2%445-41$85$2,040,8152Freestyle
7Devil$35,2250%642-249$55$32,508,4606Universal
8Alpha and Omega$34,743-26%727-242$48$23,594,8546Lionsgate
9Let Me In$29,54414%513-698$58$11,676,6124Relativity / Overture
10Nowhere Boy$26,12920%2150$122$815,0513Weinstein Company
11Never Let Me Go$21,98312%178-54$124$2,045,8866Fox Searchlight
12Despicable Me$21,060-13%324-8$65$247,565,34516Universal
13Catfish$17,1823%13923$124$2,913,6496Universal / Rogue
14I Want Your Money$5,14319%172-365$30$399,8202Freestyle
15Nanny McPhee Returns$3,7650%150-55$25$29,002,96510Universal

Platform (1 — 99)

#TitleTue, Oct. 26 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$32,0225%60-1$534$17,164,51032Warner Bros. / IMAX
2Conviction$26,038-7%5544$473$498,2832Fox Searchlight
3Buried$8,59416%88-15$98$901,4705Lionsgate
4Under the Sea 3D$7,2583%160$454$24,592,33089Warner Bros. / IMAX
5The American$4,10834%76-68$54$35,569,2788Focus
6Machete$3,1654%50-46$63$26,526,1648Fox
7Lottery Ticket$3,074-10%92-46$33$24,670,03910Warner Bros.
8Avatar$3,036-30%9-1$337$760,382,40845Fox
9The Tillman Story$2,450-11%247$102$720,37210Weinstein Company
10Jack Goes Boating$1,97244%35-14$56$456,9336Relativity / Overture
11Vampires Suck$1,220-13%54-33$23$36,626,06410Fox
12I Spit on Your Grave (2010)$1,069-9%8-3$134$85,8023Anchor Bay
13Winter's Bone$392-84%18-19$22$6,203,99920Roadside Attractions
14The Concert$313-17%5-4$63$647,46014Weinstein Company
15Piranha 3D$137-47%0-28--$24,980,28010Weinstein Company
16The Disappearance of Alice Creed$9-25%10$9$166,69212Anchor Bay