Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Thu, Oct. 28 2010

Wide (1000+)

#TitleThu, Oct. 28 2010LocationsAvg.TotalWks.Dist.
1Paranormal Activity 2$1,978,8796%3,216--$615$49,157,8651Paramount
2Jackass 3D$1,367,990-4%3,11130$440$93,153,3952Paramount
3Red (2010)$1,123,5466%3,27318$343$48,093,7942Summit
4Hereafter$781,036-6%2,1812173$358$15,841,4702Warner Bros.
5Secretariat$569,0646%3,10836$183$39,703,1473Disney
6The Social Network$508,5151%2,92153$174$75,005,8794Sony / Columbia
7Life As We Know It$482,1887%3,019-131$160$39,477,8393Warner Bros.
8The Town$232,381-5%1,918-450$121$85,651,6076Warner Bros.
9Legend of the Guardians: The Owls of Ga'Hoole$166,0775%2,236-266$74$50,915,5075Warner Bros.
10Easy A$121,82815%1,632-682$75$55,233,0576Sony / Screen Gems
11Wall Street: Money Never Sleeps$107,692-1%1,255-790$86$50,435,8655Fox
12My Soul to Take$67,560-27%1,689-840$40$14,348,8153Universal / Rogue

Limited (100 — 999)

#TitleThu, Oct. 28 2010LocationsAvg.TotalWks.Dist.
1Waiting for 'Superman'$96,884-10%290108$334$4,077,8265Paramount Vantage
2It's Kind of a Funny Story$59,5666%560-197$106$5,342,6413Focus
3Inception$51,3796%452155$114$290,585,67715Warner Bros.
4Alpha and Omega$38,68918%727-242$53$23,666,4406Lionsgate
5Case 39$35,337-4%721-685$49$12,859,6344Paramount Vantage
6Devil$35,0959%642-249$55$32,575,6656Universal
7Stone$34,793-9%11372$308$937,3973Relativity / Overture
8N-Secure$32,7130%445-41$74$2,106,3192Freestyle
9Let Me In$26,5720%513-698$52$11,729,8634Relativity / Overture
10Despicable Me$24,31025%324-8$75$247,609,09516Universal
11Never Let Me Go$24,0789%178-54$135$2,091,9786Fox Searchlight
12Nowhere Boy$21,7366%2150$101$857,3253Weinstein Company
13Catfish$17,009-2%13923$122$2,948,0336Universal / Rogue
14I Want Your Money$6,54441%172-365$38$411,0132Freestyle
15Nanny McPhee Returns$4,51521%150-55$30$29,011,21510Universal

Platform (1 — 99)

#TitleThu, Oct. 28 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$45,59819%60-1$760$17,248,53132Warner Bros. / IMAX
2Conviction$28,1347%5544$512$552,6142Fox Searchlight
3Under the Sea 3D$8,286-8%160$518$24,609,63489Warner Bros. / IMAX
4Buried$7,189-1%88-15$82$915,9455Lionsgate
5Avatar$4,925-7%9-1$547$760,392,60245Fox
6The American$3,510-11%76-68$46$35,576,7168Focus
7Lottery Ticket$3,001-2%92-46$33$24,676,10610Warner Bros.
8Machete$2,7702%50-46$55$26,531,6548Fox
9The Tillman Story$2,223-8%247$93$725,00610Weinstein Company
10Jack Goes Boating$1,7538%35-14$50$460,3056Relativity / Overture
11Vampires Suck$1,62023%54-33$30$36,629,00210Fox
12I Spit on Your Grave (2010)$779-32%8-3$97$87,7323Anchor Bay
13The Concert$3487%5-4$70$648,13414Weinstein Company
14Winter's Bone$335-7%18-19$19$6,204,69620Roadside Attractions
15Piranha 3D$18731%6-22$31$24,980,61010Weinstein Company