Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sat, Oct. 30 2010

Wide (1000+)

#TitleSat, Oct. 30 2010LocationsAvg.TotalWks.Dist.
1Saw 3D$7,873,032-26%2,808--$2,804$18,549,0321Lionsgate
2Paranormal Activity 2$6,488,57712%3,23923$2,003$61,446,1672Paramount
3Red (2010)$4,711,04837%3,34976$1,407$56,236,8723Summit
4Jackass 3D$3,413,5418%3,13928$1,087$99,717,2713Paramount
5Hereafter$2,725,02831%2,424243$1,124$20,642,7073Warner Bros.
6Secretariat$2,143,55635%3,1080$690$43,434,2624Disney
7The Social Network$1,987,53330%2,767-154$718$78,521,9905Sony / Columbia
8Life As We Know It$1,742,89820%2,860-159$609$42,668,8604Warner Bros.
9The Town$878,47742%1,608-310$546$87,148,3067Warner Bros.
10Legend of the Guardians: The Owls of Ga'Hoole$841,45175%2,010-226$419$52,238,4766Warner Bros.
11Easy A$466,30223%1,262-370$369$56,079,7117Sony / Screen Gems

Limited (100 — 999)

#TitleSat, Oct. 30 2010LocationsAvg.TotalWks.Dist.
1Conviction$782,19939%565510$1,384$1,896,0673Fox Searchlight
2Wall Street: Money Never Sleeps$342,09542%933-322$367$51,019,0456Fox
3Devil$244,47548%635-7$385$32,985,3057Universal
4Alpha and Omega$216,693100%676-51$321$23,991,6727Lionsgate
5Waiting for 'Superman'$214,91822%33040$651$4,469,4916Paramount Vantage
6It's Kind of a Funny Story$182,07316%477-83$382$5,681,6074Focus
7Inception$153,11426%401-51$382$290,860,26316Warner Bros.
8N-Secure$138,70461%367-78$378$2,331,4363Freestyle
9My Soul to Take$128,34044%713-976$180$14,566,2054Universal / Rogue
10Despicable Me$124,25056%33511$371$247,813,22017Universal
11Stone$103,71435%12512$830$1,118,2184Relativity / Overture
12The Other Guys$76,61424%302-1$254$118,713,81613Sony / Columbia
13Case 39$74,65936%406-315$184$12,989,0805Paramount Vantage
14Let Me In$69,82936%378-135$185$11,850,8785Relativity / Overture
15Nowhere Boy$55,52742%153-62$363$951,9154Weinstein Company
16Takers$43,76777%132-18$332$57,361,49210Sony / Screen Gems
17Catfish$37,67515%137-2$275$3,018,5587Universal / Rogue
18Never Let Me Go$37,33228%126-52$296$2,158,5067Fox Searchlight
19Resident Evil: Afterlife$30,48551%140-73$218$60,108,7708Sony / Screen Gems
20Eat Pray Love$23,26521%111-63$210$80,557,72812Sony / Columbia
21Buried$20,75422%10719$194$953,7676Lionsgate

Platform (1 — 99)

#TitleSat, Oct. 30 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$57,1007%611$936$17,359,24533Warner Bros. / IMAX
2Lottery Ticket$16,44490%70-22$235$24,701,22311Warner Bros.
3Under the Sea 3D$13,13013%160$821$24,634,35690Warner Bros. / IMAX
4Avatar$9,53716%8-1$1,192$760,410,39246Fox
5Wild Target$9,13721%4--$2,284$16,7141Freestyle
6The American$8,50534%42-34$203$35,591,5919Focus
7Machete$8,49910%56--$152$26,547,9069Fox
8Vampires Suck$7,52026%49-5$153$36,642,47511Fox
9The Tillman Story$6,32715%240$264$736,81111Weinstein Company
10I Want Your Money$5,4511%59-113$92$421,8813Freestyle
11Jack Goes Boating$4,91125%350$140$469,1547Relativity / Overture
12Piranha 3D$4,90139%19--$258$24,989,04011Weinstein Company
13Winter's Bone$2,37829%11-7$216$6,208,91421Roadside Attractions
14The Concert$1,841228%61$307$650,53715Weinstein Company
15I Spit on Your Grave (2010)$8149%3-5$271$89,2944Anchor Bay