Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Nov. 1 2010

Wide (1000+)

#TitleMon, Nov. 1 2010LocationsAvg.TotalWks.Dist.
1Saw 3D$1,988,381-65%2,808--$708$26,218,5041Lionsgate
2Paranormal Activity 2$1,334,823-68%3,23923$412$67,000,7952Paramount
3Jackass 3D$1,087,297-44%3,13928$346$102,744,8553Paramount
4Red (2010)$953,207-63%3,34976$285$59,776,6373Summit
5Hereafter$558,208-66%2,424243$230$22,822,0053Warner Bros.
6Secretariat$487,644-62%3,1080$157$45,196,4484Disney
7The Social Network$446,052-55%2,767-154$161$79,967,0365Sony / Columbia
8Life As We Know It$441,308-49%2,860-159$154$43,974,6204Warner Bros.
9Legend of the Guardians: The Owls of Ga'Hoole$222,489-49%2,010-226$111$52,896,3176Warner Bros.
10The Town$217,037-55%1,608-310$135$87,843,9047Warner Bros.
11Easy A$124,687-43%1,262-370$99$56,424,9927Sony / Screen Gems

Limited (100 — 999)

#TitleMon, Nov. 1 2010LocationsAvg.TotalWks.Dist.
1Conviction$168,765-65%565510$299$2,552,4903Fox Searchlight
2Waiting for 'Superman'$87,195-29%33040$264$4,680,3046Paramount Vantage
3Wall Street: Money Never Sleeps$70,176-65%933-322$75$51,289,9096Fox
4Alpha and Omega$60,447-37%676-51$89$24,147,8457Lionsgate
5It's Kind of a Funny Story$58,067-45%477-83$122$5,845,1614Focus
6Devil$44,450-61%635-7$70$33,144,0107Universal
7Inception$41,455-53%401-51$103$290,989,66316Warner Bros.
8Stone$30,390-54%12512$243$1,214,4814Relativity / Overture
9My Soul to Take$28,520-60%713-976$40$14,666,0104Universal / Rogue
10N-Secure$28,229-58%367-78$77$2,427,3773Freestyle
11Despicable Me$26,775-58%33511$80$247,903,88017Universal
12Case 39$18,847-61%406-315$46$13,055,6505Paramount Vantage
13Let Me In$17,392-62%378-135$46$11,913,8875Relativity / Overture
14Nowhere Boy$13,938-62%153-62$91$1,002,4714Weinstein Company
15Catfish$13,725-50%137-2$100$3,059,6687Universal / Rogue
16Never Let Me Go$11,270-55%126-52$89$2,194,9717Fox Searchlight
17Buried$7,337-55%10719$69$977,4386Lionsgate

Platform (1 — 99)

#TitleMon, Nov. 1 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$32,850-13%611$539$17,430,00933Warner Bros. / IMAX
2Under the Sea 3D$8,78429%160$549$24,649,93690Warner Bros. / IMAX
3Avatar$4,044-50%8-1$506$760,422,47746Fox
4Lottery Ticket$3,081-59%70-22$44$24,711,78011Warner Bros.
5Wild Target$2,602-60%4--$651$25,7761Freestyle
6Machete$2,565-45%566$46$26,555,1099Fox
7The Tillman Story$1,974-57%240$82$743,38211Weinstein Company
8I Want Your Money$1,946-52%59-113$33$427,8453Freestyle
9The American$1,754-62%42-34$42$35,597,9819Focus
10Jack Goes Boating$1,443-55%350$41$473,8377Relativity / Overture
11Vampires Suck$1,169-59%49-5$24$36,646,47411Fox
12Winter's Bone$812-49%11-7$74$6,211,32821Roadside Attractions
13Piranha 3D$669-51%19--$35$24,991,08111Weinstein Company
14The Concert$273-73%61$46$651,81415Weinstein Company
15I Spit on Your Grave (2010)$60-89%3-5$20$89,8814Anchor Bay