Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Nov. 3 2010

Wide (1000+)

#TitleWed, Nov. 3 2010LocationsAvg.TotalWks.Dist.
1Saw 3D$1,265,605-33%2,808--$451$29,373,0711Lionsgate
2Red (2010)$954,318-21%3,34976$285$61,936,1303Summit
3Jackass 3D$885,680-22%3,13928$282$104,762,4053Paramount
4Paranormal Activity 2$847,286-29%3,23923$262$69,033,1402Paramount
5Hereafter$572,323-22%2,424243$236$24,125,4703Warner Bros.
6Secretariat$476,081-32%3,1080$153$46,368,1104Disney
7The Social Network$438,963-19%2,767-154$159$80,944,6765Sony / Columbia
8Life As We Know It$421,167-25%2,860-159$147$44,955,0244Warner Bros.
9The Town$228,273-13%1,608-310$142$88,333,5987Warner Bros.
10Legend of the Guardians: The Owls of Ga'Hoole$121,326-65%2,010-226$60$53,360,9106Warner Bros.
11Easy A$92,708-27%1,262-370$73$56,644,8457Sony / Screen Gems

Limited (100 — 999)

#TitleWed, Nov. 3 2010LocationsAvg.TotalWks.Dist.
1Conviction$187,123-21%565510$331$2,975,9893Fox Searchlight
2Waiting for 'Superman'$110,8062%33040$336$4,899,2806Paramount Vantage
3Wall Street: Money Never Sleeps$81,933-6%933-322$88$51,459,4666Fox
4It's Kind of a Funny Story$59,127-5%477-83$124$5,966,4444Focus
5Inception$44,733-5%401-51$112$291,081,48316Warner Bros.
6Alpha and Omega$31,771-64%676-51$47$24,267,3237Lionsgate
7Stone$31,269-10%12512$250$1,280,4384Relativity / Overture
8Devil$28,290-32%635-7$45$33,213,6357Universal
9My Soul to Take$24,705-13%713-976$35$14,719,1254Universal / Rogue
10Despicable Me$23,285-27%33511$70$247,958,99017Universal
11N-Secure$21,910-16%367-78$60$2,475,2313Freestyle
12Case 39$18,775-4%406-315$46$13,093,9565Paramount Vantage
13Let Me In$17,640-4%378-135$47$11,949,8265Relativity / Overture
14Nowhere Boy$16,638-6%153-62$109$1,036,7264Weinstein Company
15Never Let Me Go$15,0661%126-52$120$2,225,0017Fox Searchlight
16Catfish$13,635-5%137-2$100$3,087,6887Universal / Rogue
17Buried$7,233-21%10719$68$993,8376Lionsgate

Platform (1 — 99)

#TitleWed, Nov. 3 2010LocationsAvg.TotalWks.Dist.
1Hubble 3D$38,392-4%611$629$17,508,22933Warner Bros. / IMAX
2Avatar$4,97215%8-1$622$760,431,76546Fox
3Under the Sea 3D$4,455-54%160$278$24,664,11090Warner Bros. / IMAX
4Machete$3,28112%566$59$26,561,3299Fox
5The Tillman Story$2,91312%240$121$748,89811Weinstein Company
6The American$2,426-8%42-34$58$35,603,0379Focus
7Wild Target$2,405-9%4--$601$30,8281Freestyle
8Lottery Ticket$2,223-38%70-22$32$24,717,60111Warner Bros.
9Jack Goes Boating$1,85147%350$53$476,9437Relativity / Overture
10I Want Your Money$1,785-5%59-113$30$431,5163Freestyle
11Vampires Suck$965-6%49-5$20$36,648,46411Fox
12Winter's Bone$8450%11-7$77$6,213,01921Roadside Attractions
13Piranha 3D$803-25%19--$42$24,992,95511Weinstein Company
14The Concert$540286%61$90$652,49415Weinstein Company
15I Spit on Your Grave (2010)$205-7%3-5$68$90,3074Anchor Bay