Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Fri, Nov. 5 2010

Wide (1000+)

#TitleFri, Nov. 5 2010LocationsAvg.TotalWks.Dist.
1Megamind$12,530,397--3,944--$3,177$12,530,3971Paramount / DreamWorks
2Due Date$12,216,515--3,355--$3,641$12,216,5151Warner Bros.
3For Colored Girls$7,411,012--2,127--$3,484$7,411,0121Lionsgate
4Red (2010)$2,595,585141%3,229-120$804$65,608,4614Summit
5Saw 3D$2,595,300111%2,8080$924$33,196,0082Lionsgate
6Paranormal Activity 2$2,365,719165%3,168-71$747$72,290,8413Paramount
7Jackass 3D$1,611,87269%2,165-974$745$107,328,9474Paramount
8Secretariat$1,208,567103%2,614-494$462$48,171,9205Disney
9Hereafter$1,194,151104%2,365-59$505$25,903,8204Warner Bros.
10The Social Network$1,050,478109%1,860-907$565$82,497,1106Sony / Columbia
11Life As We Know It$1,007,763108%1,950-910$517$46,447,8365Warner Bros.

Limited (100 — 999)

#TitleFri, Nov. 5 2010LocationsAvg.TotalWks.Dist.
1Conviction$466,629145%672107$694$3,632,7734Fox Searchlight
2The Town$338,32435%801-807$422$88,922,1818Warner Bros.
3Easy A$150,81545%486-776$310$56,899,4268Sony / Screen Gems
4Waiting for 'Superman'$122,4598%242-88$506$5,135,3027Paramount Vantage
5Legend of the Guardians: The Owls of Ga'Hoole$110,350-35%740-1270$149$53,640,4457Warner Bros.
6Inception$98,22099%291-110$338$291,229,13417Warner Bros.
7Wall Street: Money Never Sleeps$88,364-7%353-580$250$51,642,6547Fox
8Despicable Me$82,890231%307-28$270$248,066,90018Universal
9Devil$65,325129%284-351$230$33,307,5358Universal
10It's Kind of a Funny Story$54,144-4%201-276$269$6,076,7665Focus
11Stone$51,83454%109-16$476$1,365,8515Relativity / Overture
12The Other Guys$50,967--235-67$217$118,904,30614Sony / Columbia
13Takers$43,153--21583$201$57,459,48711Sony / Screen Gems
14Nowhere Boy$38,808112%17522$222$1,093,7975Weinstein Company
15Alpha and Omega$33,135-17%288-388$115$24,340,5718Lionsgate
16Case 39$20,20914%157-249$129$13,131,8946Paramount Vantage
17N-Secure$16,911-23%105-262$161$2,514,1024Freestyle

Platform (1 — 99)

#TitleFri, Nov. 5 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$177,685--46--$3,863$177,6851Summit
2127 Hours$77,262--4--$19,316$77,2621Fox Searchlight
3Hubble 3D$61,23638%60-1$1,021$17,613,71834Warner Bros. / IMAX
4Catfish$15,38512%55-82$280$3,116,8338Universal / Rogue
5Never Let Me Go$11,129-36%51-75$218$2,253,5178Fox Searchlight
6Let Me In$11,029-36%95-283$116$11,978,1296Relativity / Overture
7Under the Sea 3D$10,52660%14-2$752$24,681,20991Warner Bros. / IMAX
8Buried$8,6095%46-61$187$1,010,6707Lionsgate
9Avatar$6,52824%91$725$760,443,57647Fox
10Jack Goes Boating$4,023119%31-4$130$482,8058Relativity / Overture
11The Tillman Story$3,68618%240$154$755,70812Weinstein Company
12Wild Target$3,27933%51$656$36,5672Freestyle
13Piranha 3D$2,849373%6-13$475$24,996,40612Weinstein Company
14Winter's Bone$1,16626%10-1$117$6,215,10822Roadside Attractions
15The Concert$513-45%4-2$128$652,14416Weinstein Company
16I Spit on Your Grave (2010)$29446%2-1$147$90,8025Anchor Bay
17The Disappearance of Alice Creed$156--1--$156$166,91114Anchor Bay