Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Tue, Nov. 9 2010

Wide (1000+)

#TitleTue, Nov. 9 2010LocationsAvg.TotalWks.Dist.
1Due Date$2,523,3079%3,355--$752$37,531,9861Warner Bros.
2Megamind$1,870,7721%3,944--$474$49,749,0221Paramount / DreamWorks
3For Colored Girls$1,053,145-8%2,127--$495$21,689,3261Lionsgate
4Red (2010)$637,47119%3,229-120$197$72,836,5134Summit
5Saw 3D$588,02913%2,8080$209$39,440,1922Lionsgate
6Paranormal Activity 2$410,3524%3,168-71$130$77,766,6103Paramount
7Jackass 3D$373,2336%2,165-974$172$111,395,3294Paramount
8Hereafter$344,45426%2,365-59$146$29,339,7454Warner Bros.
9Secretariat$309,35114%2,614-494$118$51,610,8465Disney
10The Social Network$250,18323%1,860-907$135$85,325,2506Sony / Columbia
11Life As We Know It$212,03129%1,950-910$109$48,882,2915Warner Bros.

Limited (100 — 999)

#TitleTue, Nov. 9 2010LocationsAvg.TotalWks.Dist.
1Conviction$180,68743%672107$269$5,102,3594Fox Searchlight
2The Town$102,07115%801-807$127$89,938,7128Warner Bros.
3Waiting for 'Superman'$57,17033%242-88$236$5,508,3887Paramount Vantage
4Inception$31,19814%291-110$107$291,506,62717Warner Bros.
5Legend of the Guardians: The Owls of Ga'Hoole$28,194-4%740-1270$38$54,069,1027Warner Bros.
6Easy A$27,81719%486-776$57$57,278,7958Sony / Screen Gems
7Wall Street: Money Never Sleeps$27,58620%353-580$78$51,938,0457Fox
8Stone$21,29628%109-16$195$1,528,1945Relativity / Overture
9Despicable Me$20,0901%307-28$65$248,352,54518Universal
10Nowhere Boy$16,21926%17522$93$1,227,0815Weinstein Company
11It's Kind of a Funny Story$12,9512%201-276$64$6,220,8185Focus
12Devil$9,805-1%284-351$35$33,486,3058Universal
13Alpha and Omega$8,3204%288-388$29$24,468,7098Lionsgate
14Case 39$8,10210%157-249$52$13,197,6606Paramount Vantage
15N-Secure$5,179-12%105-262$49$2,564,9454Freestyle

Platform (1 — 99)

#TitleTue, Nov. 9 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$57,83611%46--$1,257$761,0671Summit
2Hubble 3D$34,01129%60-1$567$17,806,89734Warner Bros. / IMAX
3127 Hours$24,291-10%4--$6,073$316,2741Fox Searchlight
4Under the Sea 3D$7,38756%14-2$528$24,726,17091Warner Bros. / IMAX
5Catfish$6,32528%55-82$115$3,162,4938Universal / Rogue
6Never Let Me Go$5,95538%51-75$117$2,294,5388Fox Searchlight
7Buried$3,98531%46-61$87$1,035,6747Lionsgate
8Avatar$3,15130%91$350$760,468,13747Fox
9Let Me In$2,682-3%95-283$28$12,004,8566Relativity / Overture
10Jack Goes Boating$2,08124%31-4$67$496,4598Relativity / Overture
11The Tillman Story$1,96450%240$82$768,25612Weinstein Company
12Wild Target$1,076-13%51$215$46,5782Freestyle
13Winter's Bone$53899%10-1$54$6,219,00422Roadside Attractions
14Piranha 3D$128-24%6-13$21$25,001,82912Weinstein Company
15The Concert$83-96%4-2$21$655,81216Weinstein Company
16I Spit on Your Grave (2010)$78-57%2-1$39$91,7775Anchor Bay