Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Nov. 9 2010

Wide (1000+)

#TitleTue, Nov. 9 2010LocationsAvg.TotalWks.Dist.
1Due Date$2,523,3079%3,355--$752$37,531,9861Warner Bros.
2Megamind$1,870,7721%3,944--$474$49,749,0221Paramount / DreamWorks
3For Colored Girls$1,053,145-8%2,127--$495$21,689,3261Lionsgate
4Red (2010)$637,47119%3,229-120$197$72,836,5134Summit
5Saw 3D$588,02913%2,8080$209$39,440,1922Lionsgate
6Paranormal Activity 2$410,3524%3,168-71$130$77,766,6103Paramount
7Jackass 3D$373,2336%2,165-974$172$111,395,3294Paramount
8Hereafter$344,45426%2,365-59$146$29,339,7454Warner Bros.
9Secretariat$309,35114%2,614-494$118$51,610,8465Disney
10The Social Network$250,18323%1,860-907$135$85,325,2506Sony / Columbia
11Life As We Know It$212,03129%1,950-910$109$48,882,2915Warner Bros.

Limited (100 — 999)

#TitleTue, Nov. 9 2010LocationsAvg.TotalWks.Dist.
1Conviction$180,68743%672107$269$5,102,3594Fox Searchlight
2The Town$102,07115%801-807$127$89,938,7128Warner Bros.
3Waiting for 'Superman'$57,17033%242-88$236$5,508,3887Paramount Vantage
4Inception$31,19814%291-110$107$291,506,62717Warner Bros.
5Legend of the Guardians: The Owls of Ga'Hoole$28,194-4%740-1270$38$54,069,1027Warner Bros.
6Easy A$27,81719%486-776$57$57,278,7958Sony / Screen Gems
7Wall Street: Money Never Sleeps$27,58620%353-580$78$51,938,0457Fox
8Stone$21,29628%109-16$195$1,528,1945Relativity / Overture
9Despicable Me$20,0901%307-28$65$248,352,54518Universal
10Nowhere Boy$16,21926%17522$93$1,227,0815Weinstein Company
11It's Kind of a Funny Story$12,9512%201-276$64$6,220,8185Focus
12Devil$9,805-1%284-351$35$33,486,3058Universal
13Alpha and Omega$8,3204%288-388$29$24,468,7098Lionsgate
14Case 39$8,10210%157-249$52$13,197,6606Paramount Vantage
15N-Secure$5,179-12%105-262$49$2,564,9454Freestyle

Platform (1 — 99)

#TitleTue, Nov. 9 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$57,83611%46--$1,257$761,0671Summit
2Hubble 3D$34,01129%60-1$567$17,806,89734Warner Bros. / IMAX
3127 Hours$24,291-10%4--$6,073$316,2741Fox Searchlight
4Under the Sea 3D$7,38756%14-2$528$24,726,17091Warner Bros. / IMAX
5Catfish$6,32528%55-82$115$3,162,4938Universal / Rogue
6Never Let Me Go$5,95538%51-75$117$2,294,5388Fox Searchlight
7Buried$3,98531%46-61$87$1,035,6747Lionsgate
8Avatar$3,15130%91$350$760,468,13747Fox
9Let Me In$2,682-3%95-283$28$12,004,8566Relativity / Overture
10Jack Goes Boating$2,08124%31-4$67$496,4598Relativity / Overture
11The Tillman Story$1,96450%240$82$768,25612Weinstein Company
12Wild Target$1,076-13%51$215$46,5782Freestyle
13Winter's Bone$53899%10-1$54$6,219,00422Roadside Attractions
14Piranha 3D$128-24%6-13$21$25,001,82912Weinstein Company
15The Concert$83-96%4-2$21$655,81216Weinstein Company
16I Spit on Your Grave (2010)$78-57%2-1$39$91,7775Anchor Bay