Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Nov. 10 2010

Wide (1000+)

#TitleWed, Nov. 10 2010LocationsAvg.TotalWks.Dist.
1Due Date$2,577,1782%3,355--$768$40,109,1641Warner Bros.
2Megamind$2,315,36124%3,944--$587$52,064,3831Paramount / DreamWorks
3Morning Glory (2010)$1,067,685--2,518--$424$1,067,6850Paramount
4For Colored Girls$930,778-12%2,127--$438$22,620,1041Lionsgate
5Red (2010)$692,0089%3,229-120$214$73,528,5214Summit
6Saw 3D$570,388-3%2,8080$203$40,010,5802Lionsgate
7Paranormal Activity 2$509,16224%3,168-71$161$78,275,7723Paramount
8Jackass 3D$435,38117%2,165-974$201$111,830,7104Paramount
9Secretariat$324,4345%2,614-494$124$51,935,2805Disney
10Hereafter$319,311-7%2,205-219$145$29,659,0564Warner Bros.
11The Social Network$291,43316%1,860-907$157$85,616,6836Sony / Columbia
12Life As We Know It$214,2141%1,725-1135$124$49,096,5055Warner Bros.

Limited (100 — 999)

#TitleWed, Nov. 10 2010LocationsAvg.TotalWks.Dist.
1Conviction$132,717-27%672107$197$5,235,0764Fox Searchlight
2The Town$100,360-2%641-967$157$90,039,0728Warner Bros.
3Waiting for 'Superman'$70,65624%242-88$292$5,579,0447Paramount Vantage
4Easy A$35,28427%486-776$73$57,314,0798Sony / Screen Gems
5Inception$34,64111%291-110$119$291,541,26817Warner Bros.
6Legend of the Guardians: The Owls of Ga'Hoole$32,16814%530-1480$61$54,101,2707Warner Bros.
7Despicable Me$23,02515%307-28$75$248,375,57018Universal
8Wall Street: Money Never Sleeps$22,559-18%353-580$64$51,960,6047Fox
9It's Kind of a Funny Story$18,16640%201-276$90$6,238,9845Focus
10Stone$17,983-16%109-16$165$1,546,1775Relativity / Overture
11Nowhere Boy$15,716-3%17522$90$1,242,7975Weinstein Company
12Devil$12,78030%284-351$45$33,499,0858Universal
13Alpha and Omega$10,20923%288-388$35$24,478,9188Lionsgate
14Case 39$8,5005%157-249$54$13,206,1606Paramount Vantage
15N-Secure$5,5177%105-262$53$2,570,4624Freestyle
16Jack Goes Boating$2,29710%644609$4$498,7568Relativity / Overture

Platform (1 — 99)

#TitleWed, Nov. 10 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$57,8990%46--$1,259$818,9661Summit
2Hubble 3D$31,133-8%60-1$519$17,838,03034Warner Bros. / IMAX
3127 Hours$25,9417%4--$6,485$342,2151Fox Searchlight
4Under the Sea 3D$8,42814%14-2$602$24,734,59891Warner Bros. / IMAX
5Catfish$6,050-4%55-82$110$3,168,5438Universal / Rogue
6Never Let Me Go$4,987-16%51-75$98$2,299,5258Fox Searchlight
7Buried$3,795-5%46-61$83$1,039,4697Lionsgate
8Avatar$3,57814%91$398$760,472,71547Fox
9Let Me In$3,23521%95-283$34$12,008,0916Relativity / Overture
10The Tillman Story$2,61433%240$109$770,87012Weinstein Company
11Wild Target$517-52%51$103$47,0952Freestyle
12Winter's Bone$437-19%10-1$44$6,219,44122Roadside Attractions
13Piranha 3D$17738%6-13$30$25,002,00612Weinstein Company
14The Concert$16599%4-2$41$655,97716Weinstein Company
15I Spit on Your Grave (2010)$60-23%2-1$30$91,8735Anchor Bay