Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Nov. 11 2010

Wide (1000+)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Megamind$7,637,791230%3,944--$1,937$59,702,1741Paramount / DreamWorks
2Due Date$3,369,10231%3,355--$1,004$43,478,2661Warner Bros.
3For Colored Girls$1,550,08467%2,127--$729$24,170,1881Lionsgate
4Morning Glory (2010)$1,538,37044%2,518--$611$2,606,0550Paramount
5Red (2010)$1,175,33670%3,229-120$364$74,703,8574Summit
6Saw 3D$707,28124%2,8080$252$40,717,8612Lionsgate
7Paranormal Activity 2$674,68433%3,168-71$213$78,950,4563Paramount
8Secretariat$606,59487%2,614-494$232$52,541,8745Disney
9Jackass 3D$577,09933%2,165-974$267$112,407,8094Paramount
10Hereafter$471,29348%2,205-219$214$30,130,3494Warner Bros.
11The Social Network$420,74244%1,860-907$226$86,037,4256Sony / Columbia
12Life As We Know It$364,11470%1,725-1135$211$49,460,6195Warner Bros.

Limited (100 — 999)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Conviction$176,90033%672162$263$5,411,9764Fox Searchlight
2The Town$149,08749%801-807$186$90,188,1598Warner Bros.
3Waiting for 'Superman'$97,62538%242-88$403$5,676,6697Paramount Vantage
4Legend of the Guardians: The Owls of Ga'Hoole$91,184183%530-1480$172$54,192,4547Warner Bros.
5Despicable Me$76,750233%307-28$250$248,452,32018Universal
6Easy A$62,49377%486-776$129$57,376,5728Sony / Screen Gems
7Inception$56,81164%291-110$195$291,598,07917Warner Bros.
8Alpha and Omega$39,220284%288-388$136$24,518,1388Lionsgate
9Wall Street: Money Never Sleeps$31,49440%353-580$89$51,992,0987Fox
10It's Kind of a Funny Story$26,04843%201-276$130$6,265,0325Focus
11Nowhere Boy$21,01034%17522$120$1,263,8075Weinstein Company
12Stone$20,24813%109-16$186$1,566,4255Relativity / Overture
13Devil$19,88056%284-351$70$33,518,9658Universal
14Case 39$12,28945%157-249$78$13,218,4496Paramount Vantage
15N-Secure$9,25768%105-262$88$2,579,7194Freestyle

Platform (1 — 99)

#TitleThu, Nov. 11 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$80,02038%46--$1,740$898,9861Summit
2Hubble 3D$47,38052%60-1$790$17,885,41034Warner Bros. / IMAX
3127 Hours$30,77419%4--$7,694$372,9891Fox Searchlight
4Under the Sea 3D$10,03519%14-2$717$24,744,63391Warner Bros. / IMAX
5Catfish$8,79545%55-82$160$3,177,3388Universal / Rogue
6Never Let Me Go$7,14343%51-75$140$2,306,6688Fox Searchlight
7Avatar$5,92065%91$658$760,477,63547Fox
8Buried$4,67423%46-61$102$1,044,1437Lionsgate
9Let Me In$4,22231%95-283$44$12,012,3136Relativity / Overture
10The Tillman Story$3,36629%240$140$774,23612Weinstein Company
11Jack Goes Boating$2,5149%31-4$81$501,2708Relativity / Overture
12Wild Target$82459%51$165$47,9192Freestyle
13Winter's Bone$49714%10-1$50$6,219,93822Roadside Attractions
14I Spit on Your Grave (2010)$241302%2-1$121$92,0785Anchor Bay
15The Concert$22033%4-2$55$656,19716Weinstein Company
16Piranha 3D$154-13%6-13$26$25,002,16012Weinstein Company