Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Fri, Nov. 12 2010

Wide (1000+)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1Unstoppable (2010)$7,973,861--3,207--$2,486$7,973,8611Fox
2Megamind$7,808,4962%3,9495$1,977$67,510,6702Paramount / DreamWorks
3Due Date$5,513,44864%3,36510$1,638$48,991,7142Warner Bros.
4Skyline$4,737,555--2,880--$1,645$4,737,5551Universal / Rogue
5Morning Glory (2010)$3,076,802100%2,518--$1,222$5,682,8571Paramount
6For Colored Girls$1,984,10928%2,1270$933$26,154,2972Lionsgate
7Red (2010)$1,582,18235%2,878-351$550$76,286,0395Summit
8Paranormal Activity 2$1,049,78056%2,403-765$437$80,000,2364Paramount
9Saw 3D$954,97835%1,976-832$483$41,672,8393Lionsgate
10Jackass 3D$783,16236%1,607-558$487$113,190,9715Paramount
11Secretariat$666,15210%2,019-595$330$53,208,0266Disney
12The Social Network$553,90532%1,088-772$509$86,591,3307Sony / Columbia
13Life As We Know It$442,06921%1,239-711$357$49,902,6886Warner Bros.
14Hereafter$395,676-16%1,691-674$234$29,543,7525Warner Bros.

Limited (100 — 999)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$279,456249%175129$1,597$1,178,4422Summit
2Conviction$179,7472%493-179$365$5,591,7235Fox Searchlight
3The Town$136,935-8%375-426$365$90,325,0949Warner Bros.
4Despicable Me$102,37533%273-34$375$248,554,69519Universal
5Inception$75,84634%262-29$289$291,673,92518Warner Bros.
6Waiting for 'Superman'$68,216-30%204-38$334$5,744,8858Paramount Vantage
7Easy A$55,080-12%197-289$280$57,431,6529Sony / Screen Gems
8Wall Street: Money Never Sleeps$50,72561%249-104$204$52,042,8238Fox
9Legend of the Guardians: The Owls of Ga'Hoole$49,125-46%240-500$205$54,241,5798Warner Bros.
10The Other Guys$37,543--182-53$206$119,138,26515Sony / Columbia
11Takers$30,352--176-39$172$57,673,69812Sony / Screen Gems
12Devil$21,0106%120-164$175$33,539,9759Universal
13Nowhere Boy$19,731-6%111-64$178$1,283,5386Weinstein Company
14Alpha and Omega$19,138-51%123-165$156$24,537,2769Lionsgate
15Let Me In$16,063280%14348$112$12,028,3767Relativity / Overture
16Case 39$8,455-31%106-51$80$13,226,9047Paramount Vantage

Platform (1 — 99)

#TitleFri, Nov. 12 2010LocationsAvg.TotalWks.Dist.
1127 Hours$138,496350%2218$6,295$511,4852Fox Searchlight
2Hubble 3D$59,80026%56-4$1,068$17,945,21035Warner Bros. / IMAX
3Stone$22,1389%87-22$254$1,588,5636Relativity / Overture
4Under the Sea 3D$17,04570%140$1,218$24,761,67892Warner Bros. / IMAX
5It's Kind of a Funny Story$14,706-44%67-134$219$6,279,7386Focus
6Cool It$8,529--41--$208$8,5291Roadside Attractions
7Catfish$7,495-15%25-30$300$3,184,8339Universal / Rogue
8Avatar$7,17321%6-3$1,196$760,484,80848Fox
9Never Let Me Go$6,891-4%32-19$215$2,313,5599Fox Searchlight
10N-Secure$4,934-47%20-85$247$2,584,6535Freestyle
11Jack Goes Boating$3,53941%343$104$504,8099Relativity / Overture
12The Tillman Story$2,488-26%21-3$118$776,32513Weinstein Company
13Wild Target$1,766114%50$353$49,6853Freestyle
14Winter's Bone$405-19%100$41$6,038,44123Roadside Attractions
15Piranha 3D$26773%82$33$25,002,42713Weinstein Company
16I Spit on Your Grave (2010)$125-48%1-1$125$92,2036Anchor Bay