'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Daily Domestic Gross Mon, Nov. 15 2010

Wide (1000+)

#TitleMon, Nov. 15 2010LocationsAvg.TotalWks.Dist.
1Unstoppable (2010)$1,532,066-71%3,207--$478$24,220,5231Fox
2Due Date$1,127,365-68%3,36510$335$60,024,6732Warner Bros.
3Megamind$1,106,528-86%3,9495$280$89,929,1632Paramount / DreamWorks
4Skyline$719,865-73%2,880--$250$12,412,2801Universal / Rogue
5Morning Glory (2010)$641,619-71%2,518--$255$12,450,9401Paramount
6For Colored Girls$407,589-74%2,1270$192$31,095,0572Lionsgate
7Red (2010)$325,794-70%2,878-351$113$80,003,1905Summit
8Saw 3D$216,662-68%1,976-832$110$43,796,9723Lionsgate
9Paranormal Activity 2$178,516-71%2,403-765$74$82,109,1734Paramount
10Jackass 3D$176,815-64%1,607-558$110$114,820,0815Paramount
12The Social Network$110,109-72%1,088-772$101$87,917,6117Sony / Columbia
13Hereafter$101,496-70%1,691-674$60$31,550,3385Warner Bros.
14Life As We Know It$72,328-73%1,239-711$58$50,827,0576Warner Bros.

Limited (100 — 999)

#TitleMon, Nov. 15 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$79,258-70%175129$453$1,998,8982Summit
2Conviction$49,491-67%493-179$100$6,072,3145Fox Searchlight
3The Town$32,664-66%375-426$87$90,659,2209Warner Bros.
4Waiting for 'Superman'$24,049-59%204-38$118$5,915,9288Paramount Vantage
5Despicable Me$20,475-80%273-34$75$248,835,88519Universal
6Inception$19,073-66%262-29$73$291,851,66618Warner Bros.
7Wall Street: Money Never Sleeps$14,104-60%249-104$57$52,161,8938Fox
8Let Me In$6,509-60%14348$46$12,073,9067Relativity / Overture
9Legend of the Guardians: The Owls of Ga'Hoole$6,342-86%240-500$26$54,368,8438Warner Bros.
10Nowhere Boy$6,246-63%111-64$56$1,337,1986Weinstein Company
12Alpha and Omega$4,222-82%123-165$34$24,594,0159Lionsgate
13Case 39$3,354-62%106-51$32$13,251,8317Paramount Vantage

Platform (1 — 99)

#TitleMon, Nov. 15 2010LocationsAvg.TotalWks.Dist.
1127 Hours$39,099-68%2218$1,777$850,6272Fox Searchlight
2Hubble 3D$22,434-54%56-4$401$18,100,69435Warner Bros. / IMAX
3Stone$8,653-56%87-22$99$1,649,1496Relativity / Overture
4Under the Sea 3D$5,204-62%140$372$24,800,81092Warner Bros. / IMAX
5It's Kind of a Funny Story$4,214-62%67-134$63$6,314,0886Focus
6Cool It$3,399-57%41--$83$30,2461Roadside Attractions
7Catfish$2,875-52%25-30$115$3,204,0889Universal / Rogue
8Never Let Me Go$2,166-66%32-19$68$2,333,5149Fox Searchlight
9Wild Target$1,106-32%50$221$55,9263Freestyle
10The Tillman Story$1,007-52%21-3$48$783,60713Weinstein Company
12Jack Goes Boating$723-67%343$21$512,9069Relativity / Overture
13Winter's Bone$630-38%100$63$6,222,99523Roadside Attractions
15The Concert$180-42%3-1$60$657,37417Weinstein Company
16Piranha 3D$90-16%82$11$25,002,96213Weinstein Company
17I Spit on Your Grave (2010)$78239%1-1$78$92,4796Anchor Bay