Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Tue, Nov. 16 2010

Wide (1000+)

#TitleTue, Nov. 16 2010LocationsAvg.TotalWks.Dist.
1Unstoppable (2010)$1,852,74121%3,207--$578$26,073,2641Fox
2Megamind$1,350,05222%3,9495$342$91,279,2152Paramount / DreamWorks
3Due Date$1,342,23719%3,36510$399$61,366,9102Warner Bros.
4Morning Glory (2010)$871,93236%2,518--$346$13,322,8721Paramount
5Skyline$762,8456%2,880--$265$13,175,1251Universal / Rogue
6Red (2010)$415,19527%2,878-351$144$80,418,3855Summit
7For Colored Girls$407,0910%2,1270$191$31,502,1482Lionsgate
8Saw 3D$265,36822%1,976-832$134$44,062,3403Lionsgate
9Jackass 3D$205,02316%1,607-558$128$115,025,1045Paramount
10Paranormal Activity 2$204,29114%2,403-765$85$82,313,4644Paramount
11Secretariat$177,52917%2,019-595$88$55,076,3416Disney
12The Social Network$141,65229%1,088-772$130$88,059,2637Sony / Columbia
13Hereafter$129,39127%1,691-674$77$31,679,7295Warner Bros.
14Life As We Know It$100,12338%1,239-711$81$50,927,1806Warner Bros.

Limited (100 — 999)

#TitleTue, Nov. 16 2010LocationsAvg.TotalWks.Dist.
1Fair Game (2010)$94,78120%175129$542$2,093,6792Summit
2Conviction$74,65651%493-179$151$6,146,9705Fox Searchlight
3The Town$40,83025%375-426$109$90,700,0509Warner Bros.
4Waiting for 'Superman'$27,77916%204-38$136$5,943,7078Paramount Vantage
5Despicable Me$24,57020%273-34$90$248,860,45519Universal
6Inception$21,08111%262-29$80$291,872,74718Warner Bros.
7Wall Street: Money Never Sleeps$18,63232%249-104$75$52,180,5258Fox
8Legend of the Guardians: The Owls of Ga'Hoole$8,16429%240-500$34$54,377,0078Warner Bros.
9Nowhere Boy$7,85726%111-64$71$1,345,0556Weinstein Company
10Let Me In$6,6773%14348$47$12,080,5837Relativity / Overture
11Alpha and Omega$4,98118%123-165$40$24,598,9969Lionsgate
12Devil$4,8100%120-164$40$33,592,7809Universal
13Case 39$3,3751%106-51$32$13,255,2067Paramount Vantage

Platform (1 — 99)

#TitleTue, Nov. 16 2010LocationsAvg.TotalWks.Dist.
1127 Hours$48,70125%2218$2,214$899,3282Fox Searchlight
2Hubble 3D$27,77124%56-4$496$18,128,46535Warner Bros. / IMAX
3Stone$10,42721%87-22$120$1,659,5766Relativity / Overture
4Under the Sea 3D$6,19519%140$443$24,807,00592Warner Bros. / IMAX
5It's Kind of a Funny Story$4,66011%67-134$70$6,318,7486Focus
6Cool It$4,29626%41--$105$34,5421Roadside Attractions
7Never Let Me Go$2,95937%32-19$92$2,336,4739Fox Searchlight
8Catfish$2,375-17%25-30$95$3,206,4639Universal / Rogue
9Jack Goes Boating$1,09752%343$32$514,0039Relativity / Overture
10Wild Target$928-16%50$186$56,8543Freestyle
11Winter's Bone$92747%100$93$6,223,92223Roadside Attractions
12The Tillman Story$787-22%21-3$37$784,39413Weinstein Company
13N-Secure$654-12%20-85$33$2,594,2065Freestyle
14Avatar$47934%6-3$80$760,505,68348Fox
15The Concert$34089%3-1$113$657,71417Weinstein Company
16Piranha 3D$74-18%82$9$25,003,03613Weinstein Company
17I Spit on Your Grave (2010)$17-78%1-1$17$92,4966Anchor Bay